TowardPi Partners with Medicals International to Fully Launch Middle East Market

TowardPi’s overseas expansion has gained unstoppable momentum. With certifications secured across the EU and numerous countries in Asia, America, Africa, and Oceania, the company has marketed and installed its products in nearly 50 countries worldwide within just two years. The Middle East has now emerged as the next strategic focal point.Recently, TowardPi and Medicals International officially announced a strategic partnership covering Saudi Arabia, Qatar, the United Arab Emirates, Jordan, Kuwait, Oman, Bahrain, and other countries, signaling the comprehensive launch into the Middle East market.

Medicals International (hereinafter referred to as “MI”) was established in 1994 and is a specialized distributor of medical and optical products serving the Middle East region, with up to 19 branches across the countries and territories it covers. MI possesses well-established distribution channels,The business covers fields such as ophthalmology, optometry, dermatology, medical aesthetics, dentistry, and intensive care, with a particular focus on ophthalmology and optometry. It represents world-renowned brands from Germany (Leica, SCHWIND), Switzerland (ZIEMER, OERTLI, MERIDIAN), Japan (HOYA, TOMEY), and the United States (Cooper, GLAUKOS).Leveraging a robust portfolio of international professional brand products and over three decades of industry experience, MI has established itself as the leading medical distribution enterprise in the region.

Group photo taken during Medicals International’s visit and survey of TowardPi’s R&D and Manufacturing Headquarters. From left to right: Zhou Jian (Vice President of International Affairs, TowardPi), Benny Kiriakos (Vice President of International, MI), and Michel Kleib (Chief Engineering and Product Officer, MI)

“Following the successful expansion into the European, Southeast Asian, and Latin American markets, the Middle East will mark another significant milestone for TowardPi. The addition of MI has injected substantial channel advantages and professional service expertise into TowardPi’s operations in the Middle East,” stated Mr. Zhou Jian, Global Vice President of TowardPi.

Mr. Michel Kleib, Chief Engineering and Product Officer of MI, added, “Both parties have demonstrated an extremely rigorous and meticulous approach in this collaboration. Mr. Benny Kiriakos, Vice President of MI International, and I made a special trip to TowardPi’s R&D and production headquarters to gain an in-depth understanding of the product’s performance and future development plans. The signing of this agreement symbolizes the high level of mutual recognition and confidence between the two parties.”

With the formal and comprehensive launch of the Middle East market, TowardPi’s global channel layout for the high-end ophthalmic medical market has become increasingly complete.