Hisense Medical Showcases High-End Intelligent Solutions at MEDICA 2023

From November 13 to 16, MEDICA 2023, the International Trade Fair for Hospitals and Medical Equipment, was held in Düsseldorf, Germany. As a representative of Chinese brands expanding overseas, Hisense Medical showcased its independently developed new ultrasound products and high-end intelligent devices such as the 32-inch 4K Mini LED endoscopy monitor, officially launching them to the global market. This move is set to accelerate the internationalization of Hisense Medical’s high-end intelligent products and further expand the influence of Chinese brands in the international market. On the opening day, Xinhua News Agency focused its coverage on MEDICA, reporting on Chinese enterprises participating in the event.

Germany’s MEDICA is a globally renowned comprehensive medical exhibition, recognized as the world’s largest trade fair for hospitals and medical equipment. The exhibition provides a fully open platform for global medical device companies, attracting medical equipment manufacturers, hospital administrators, healthcare professionals, and industry experts from around the world each year.

At this year’s MEDICA in Germany, Hisense Medical showcased its newly launched intelligent ultrasound products. With superior performance and smart operational features, these devices deliver a novel user experience for physicians. The new models incorporate multiple automatic measurement functions, including automated assessments in obstetrics and gynecology (such as fetal parameters, amniotic fluid volume, pelvic floor, and ovarian follicles), as well as automatic measurements of the bladder, hip joint, and musculoskeletal structures. These enhancements improve diagnostic efficiency and standardize clinical workflows.

Meanwhile, the new ultrasound system offers a rich selection of transducers, including single-crystal convex arrays, phased arrays, and multi-band linear arrays, covering a wide range of clinical applications such as abdominal and endocavitary volumetric imaging. By further advancing imaging technologies, particularly through multiple color flow imaging modes, the system makes blood flow examinations more intuitive and sensitive. The new product attracted customers from Russia, Spain, Germany, Italy, Romania, Serbia, Saudi Arabia, Egypt, Libya, and other countries worldwide to experience it on-site. They acknowledged that its high-quality images and user-friendly design provide physicians with more accurate and efficient tools for diagnosis and treatment.

Minimally invasive surgery is favored by both physicians and patients due to its advantages, including minimal trauma, reduced pain, and rapid recovery, and it is becoming the mainstream approach in surgical practice. As an essential display device in minimally invasive procedures, endoscopic monitors are facing increasingly stringent industry requirements for display accuracy, contrast ratio, and depth perception as these surgeries become more widespread.

The 32-inch 4K Mini LED endoscopic display launched at the exhibition has attracted significant attention from industry professionals due to its precise image rendering. Following the release of the world’s first 55-inch 4K Mini LED endoscopic display, this new 32-inch model aligns with the mainstream industry size and covers a broader range of clinical application scenarios. Featuring Hisense’s self-developed Mini LED backlight module, the display offers a contrast ratio 100 times higher than that of traditional endoscopic displays, along with high brightness, high contrast, and superior color fidelity. In surgical settings, the Mini LED endoscopic display effectively addresses common user pain points, such as blackened bleeding sites in dark fields and poor layer differentiation, ushering in a new era of high-dynamic-range endoscopic display technology.

At the exhibition, Hisense Medical’s innovative products received high praise from customers around the world. Attendees acknowledged the company’s technological innovations and product quality, expressing heightened expectations for its future performance in the international market.

Throughout its international expansion, Hisense Medical has remained committed to promoting its own brand overseas. By developing high-quality products that meet the clinical needs of diverse markets, its ultrasound systems and medical displays have entered more than 20 countries and regions, including Thailand, Iraq, Romania, Ukraine, Kazakhstan, Spain, South Africa, and Germany. Looking ahead, Hisense Medical will continue to pursue its internationalization strategy, strengthen strategic collaborations with global partners, advance Chinese medical devices onto the world stage, and make greater contributions to the development of healthcare worldwide.