Leading Home-Based Elder Care Brand YiJia Secures Series B Funding to Accelerate Commercialization

Recently, Yijia (Shanghai) Elderly Service Co., Ltd. (hereinafter referred to as “Yijia” or the “Company”) announced the introduction of strategic shareholders. The financing amount reached tens of millions of RMB, and the funds will be mainly used for the digital and intelligent upgrade of the Company’s business, development of self-pay service products, team expansion, and exploration of business channels. This round of financing was exclusively led by Shaoxing Guochuang Zhende Medical Industry Fund (hereinafter referred to as “Guochuang Zhende”).

Wang Zhentao, Chairman of Yijia, stated, “This strategic partnership enables Yijia to discover more possibilities in exploring digital and intelligent elderly care services, and also allows Yijia, leveraging its long-term care insurance business, to center on the entire journey of seniors’ ‘health’, 'Care’, 'Rehabilitation’daily life scenarios, creating a full-chain autonomous billing ‘service + product’’a further strategic upgrade of the overall solution!”

Guochuang Zhende Fund stated, “We hope that through strong collaboration, Yijia will leverage the patient flow from long-term care insurance to drive conversions to self-pay services. By utilizing a digital-intelligence platform, Yijia aims to comprehensively understand and manage the multidimensional health and lifestyle needs of the elderly, while building a nationwide integrated medical and elderly care service network for precise service delivery.”

Founded in 2013, Yijia is a platform-based company that provides one-stop comprehensive health and elderly care service solutions for member families through professional services and digital-intelligent technologies. With the mission of “safeguarding the health of every Chinese family,” Yijia is committed to building an elderly care membership system covering 200 million people in China. Currently, it has expanded to 17 cities including Shanghai, Guangzhou, Chengdu, and Tianjin, with over 2,000 employees, approximately 100,000 senior members, and delivering more than 8 million home nursing service visits annually.

In 2018, Yijia became the first domestic home-based health and wellness provider to obtain international JCI Home Care accreditation. In September 2021, it successfully passed the reaccreditation review, remaining the only home care institution in China to have received this distinction to date. In March 2021, a nursing station under Yijia was rated as Shanghai’s first “Five-Star” long-term care insurance service provider. Meanwhile, Yijia has prioritized organizational capability building, including strategy execution, team collaboration, and talent development, and was awarded the Best Practice Award at the “2023 · 8th Organizational Capability Survey and Evaluation” earlier this year.

Yijia has established multiple industry standards. In 2020, it drafted the "Shanghai Changning District Community and Home-based Care Standards for Cognitive Impairment" and participated in the development of national group standards, including the "Smart Elderly Care - Home-based Long-term Care Insurance Supervision Specifications," "Smart Health and Elderly Care - Home Safety Service Specifications," and "Smart Health and Elderly Care - General Technical Requirements for Service Platforms." This also marked the official release of China's first group standards for home and community-based care for cognitive impairment. In 2021, Yijia drafted the "Shanghai Changning District Home-based Long-term Care Insurance Service Management Specifications," signifying that its service management and operational standards in the home nursing sector have gained recognition and are gradually becoming a benchmark for industry standardization and professionalism.

Yijia is committed to enhancing the quality of life and well-being of the elderly as its core objective, deeply integrating technology with health and elderly care services to empower them through smart and technological solutions. Yijia’s exclusively developed “Service Process Digital Intelligence Supervision System” (AHC) combines advanced technologies, intelligent IoT terminal devices, and a digital intelligence online platform to provide a comprehensive solution for service supervision. This system achieves “traceable scenarios and reconstructible processes,” ensuring the effective delivery of health and elderly care services while safeguarding the privacy of both users and service providers. Notably, AHC is the only supervision system in China that enables real-time quality control for home-based health and elderly care through AI-powered voiceprint recognition. The system has been awarded more than ten national invention patents and other certifications.

According to data released by the Ministry of Civil Affairs, by the end of 2021, there were 40,000 registered elderly care institutions across China, providing 5.3 million beds, yet the bed occupancy rate remained below 50%. Meanwhile, among the more than 40 million elderly individuals with disabilities or cognitive impairments, 95% opted for home-based care. Among those assuming caregiving roles, 95.6% are family members (spouses and children), while the remainder rely on nannies and domestic helpers. However, since spouses and children may face limitations in energy and professional expertise, support from professional caregivers is essential. The responsibilities of domestic helper and nanny services are limited, preventing them from delivering professional home-based health and elderly care services. Variations in operational models and corporate cultures among different service providers lead to significant disparities in regulatory oversight. Therefore, it is necessary to establish a unified management system and standardized service protocols. Through digital regulatory systems, service processes can be standardized, service quality improved, and consistency and standardization of care ensured.

Home-based care services are crucial for the elderly and their families; however, service quality can be inconsistent, with frequent incidents involving unqualified caregivers and illicit agencies, causing immeasurable harm to families and individuals. To address this issue, it is essential to implement a service process monitoring system. During service delivery, it is important to ensure that service providers do not collect unnecessary video data, thereby safeguarding user privacy and protecting the security of personal information through stringent data security measures.

Technological advancements have injected new momentum into numerous industries, and the health and elderly care sector is no exception. As China’s first professional medical and elderly care service provider to obtain JCI International Home Care accreditation, Yijia has played a pivotal role in leveraging technology throughout its development. By incorporating comprehensive system monitoring into the entire home-based care process, Yijia ensures safety and service quality. In response to market demands, Yijia independently developed the “AI Artificial Intelligence Service Process Digital Supervision Solution” for AHC (Erjiahu). This solution enhances the quality of home-based services, safeguards user privacy and data security, and enables service supervision and accountability tracing. Furthermore, it drives innovation and development within the home care industry, providing users with more reliable and efficient home nursing services.

This year, Yijia partnered with the Alzheimer’s Disease Diagnosis and Treatment Center at Shanghai Jiao Tong University to establish a research and training base, aiming to build a nationally leading brand for training cognitive impairment assessors, rehabilitation therapists, and caregivers. This collaboration marks the official launch of the strategic partnership between the Alzheimer’s Disease Diagnosis and Treatment Center at Shanghai Jiao Tong University and Yijia Group. Meanwhile, Yijia has participated in multiple major home-based health and elderly care service projects in cities such as Anyang, Chongqing, and Jinan. By leveraging its digital medical-elderly care platform, Yijia has developed professional care modules for chronic disease management, stroke rehabilitation, cognitive disorder intervention, and post-cancer surgery care, providing specialized health and elderly care services to seniors in nearly 40 cities across China.

Wang Zhentao, Chairman and President of Yijia, stated that Yijia Group’s digital platform for integrated medical and elderly care is highly comprehensive. Through digitalization and intelligent infrastructure, the group enhances its service capabilities, ensures consistent service quality, and strengthens customer stickiness. Leveraging the analytical capabilities of its digital platform, Yijia can deliver personalized service models and product solutions tailored to individual needs, thereby accurately identifying development directions and business models with significant potential and robust profitability.

Yijia is committed to integrating technological applications with traditional health and elderly care services to achieve its strategic goal of “smart health and elderly care.” We firmly believe that the convergence of new and old paradigms can stimulate innovation and unlock the development potential of the entire health and elderly care industry. Yijia will continue to strive in the areas of smart health and elderly care and technological innovation, providing users with more convenient, technology-driven, and intelligent care services.

Yijia has always upheld the concept of open communication, believing that “when peers thrive, the industry thrives!” In the future, it will continue to adhere to the philosophy of technological innovation and high-quality service, providing users with meticulous home-based health and elderly care services. Yijia will introduce the latest technological achievements to offer smarter and more convenient health management solutions. Meanwhile, it will continuously optimize service processes to improve service efficiency and quality, thereby meeting the diverse needs of its customers.