Xiao Nuo Home Care Secures Strategic Funding to Expand 'Medical-Rehabilitation-Elderly Care' Integrated Services

VCBeat has learned that Tianjin Xiaonuojia Health Care Industry Development Co., Ltd. (hereinafter referred to as “Xiaonuojia Hu”) recently announced the completion of a strategic financing round. The funds raised will be used to accelerate the establishment of an internet-based remote rehabilitation system and the research and development of “Xiaonuo” smart home rehabilitation products.

Xiaonuojia Smart Health and Elderly Care Platform is a sub-brand launched by Yinuo Medical in 2023, primarily responsible for operating Yinuo Medical’s consumer-facing (ToC) rehabilitation and healthcare services, including internet-based medical care, remote rehabilitation, early screening and intervention for cognitive disorders, home hospital beds, and rental of rehabilitation assistive devices.

“Currently, the elderly constitute the predominant demographic among patients with neurological, orthopedic, and cardiovascular diseases. If individuals with disabilities or partial disabilities are also included, China’s elderly population will further emerge as the mainstream consumer base in the rehabilitation medical market. Within the national initiative to build integrated elderly care and health service systems, significant emphasis is placed on shifting chronic disease prevention and control upstream. Consequently, the market for early intervention in chronic disease rehabilitation therapy is brimming with entrepreneurial opportunities,” stated Huang Chao, founder of Innovo Medical.

Consequently, grounded in the smart health and elderly care industry, Yinuo Medical has developed a smart health and elderly care information platform. Its three-tier smart elderly care system (covering district, sub-district, and community levels) and its 24/7 elderly care call center offer functionalities such as smart security, vital signs monitoring, establishment of health records, real-time alerts for abnormalities, and supervision of elderly care service delivery. This solution comprehensively covers three major scenarios—institutional, community-based, and home-based care—thereby promoting the digitalization and intelligent development of the elderly care industry.

Building on this foundation, Yinuo Medical has launched the Aideli brand, aiming to cultivate a smart, integrated medical-care-rehabilitation management system known as the “Three-Bed Linkage.” This system leverages “Digital+” technologies to support health-centric home-based care beds, long-term care insurance beds, and community-based long-term care beds. It achieves comprehensive coverage of wellness services, extending from home settings to community environments, and spanning daily care, home medical nursing, post-operative rehabilitation, and community custodial care. Furthermore, Yinuo Medical’s Aideli “Three-Bed Linkage” management system enables shared human resources, allowing a single care team to serve all three types of beds.

Meanwhile, to address the current shortage of talent in the elderly care industry, Yinuo Medical has established a talent development division. By collaborating with relevant educational institutions to jointly cultivate professionals specialized in elderly care, the company not only builds a talent reserve for its own team but also extends talent empowerment to the broader industry.

VCBeat has learned that, to date, Yinuo Medical’s Aidelai has established a service network across China covering 9 provinces and 15 cities, serving nearly 20,000 households.

However, Yinuo Medical did not stop there; instead, it redoubled its efforts to continuously strengthen its position in the smart health and elderly care sector. Remote rehabilitation and digital cognitive impairment rehabilitation have been its key focus areas over the past two years, and they also represent one of the core business segments for its newly launched sub-brand, Xiaonuojia Home Care.

Specifically, in the realm of digital rehabilitation and care for cognitive impairment, Xiaonuojia Home Care leverages wearable devices and intelligent rehabilitation products to monitor the rehabilitation courses and therapeutic outcomes for elderly patients with cognitive disorders. It provides medical services and integrates professional dementia care resources from partner medical institutions and specialized social organizations, collaboratively establishing a “Specialized Zone + Community” long-term care prevention mechanism within its service area. In this model, the community component focuses on screening and intervention, while the specialized zone emphasizes rehabilitation and care. To date, Xiaonuojia Home Care’s “Specialized Zone + Community” long-term care prevention mechanism has screened 40,000 elderly individuals and provided precise interventions for 5,000 seniors in the Mild Cognitive Impairment (MCI) stage.

Meanwhile, Xiaonuojia Home Care will actively collaborate with Inno Medical’s Aidelì “Three-Bed Integration” care system described above, as well as leverage Inno Medical’s existing business resources in age-friendly home modifications, assistive device rentals, and cognitive impairment care facilities. This synergy aims to provide targeted care recommendations and professional service referrals for patients with cognitive impairments, thereby enhancing the supportive role of dementia-friendly community initiatives for affected families.

Furthermore, Xiaonuojia has integrated its remote rehabilitation module into its internet hospital platform and developed the “Xiaonuo” smart home rehabilitation product. By leveraging internet technology to standardize rehabilitation courses, it provides online rehabilitation consultations, training guidance, case management, and follow-up services. Personalized rehabilitation plans, coupled with rational follow-up and outcome monitoring mechanisms, enhance patient adherence, thereby enabling consistent and regular completion of rehabilitation training programs.

“Under Yinuo Medical’s closed-loop ecosystem model—‘Health and Wellness Products – Smart Health and Wellness Information Platform – Elderly Care Talent Development – Aide Li Chain-Type Community-Embedded Elderly Care Service Centers’—effective synergy has been achieved among various market stakeholders. This is the primary reason why Yinuo Medical (Xiaonuojia Home Care) has garnered favor from investors in this funding round. Looking ahead, Yinuo Medical will continue to explore innovative medical-health-elderly care models to unlock new market growth. In terms of services, it will provide specialized and standardized health and elderly care services for seniors, including nutritional meal planning, home-based rehabilitation and nursing, community care, full-process companionship, smart caregiving, assistive device services, and traditional Chinese medicine massage and wellness. These efforts aim to develop convenient, comprehensive elderly rehabilitation service models driven by community needs,” summarized Huang Chao.