MEHME Files IPO Prospectus: China's First Personal Health Management-Focused Medical Expo Set for Shenzhen

Following the relocation of the China Medical Equipment Fair (CMEF) to Shanghai, another major medical exposition has been established in Shenzhen—the International Medical Electronics and Personal Health Management Expo (MEHME). Organized by Shenzhen Creative Times Exhibition Co., Ltd., the expo is primarily themed around “personal health,” focusing on providing health management solutions for individuals and families. It is the first large-scale professional exhibition in China dedicated to the personal health management industry. The event will be held from April 15 to 17, 2015, at the Shenzhen Convention and Exhibition Center, featuring five specialized sections: Mobile/Cloud/Wearable Medical Technologies, Home Medical Electronics, Healthy Living Appliances, E-Cigarettes, and Massage/Physiotherapy Products.

According to the organizers, this exhibition will bring together high-quality enterprises from both domestic and international markets, primarily targeting mobile healthcare providers—such as big data medical platforms, mobile apps, and smart hardware; providers of home-use medical electronic devices—including blood pressure monitors, blood glucose meters, pulse oximeters, and beauty instruments; suppliers of home water purification systems and air purifiers; upstream and downstream players in the e-cigarette industry; and providers of massage and physiotherapy products.

Concurrently with the exhibition, a series of high-profile events will be held, including MEHME keynote speeches, the Awards product evaluation, exhibitors’ new product showcases/launch events, the E-cigarette Theme Conference, the Smart Hardware/Wearable Medical Industry Investment and Financing Forum, and the 8th China International Medical Electronics Technology Conference. Over one hundred partner media outlets, investment institutions, and industry experts are expected to participate.

The market size for personal health management will exceed RMB 10 billion within three years

Driven by environmental pollution, modern lifestyles, food safety concerns, and an aging population, the pursuit of a healthy life has gradually become a primary need. With the continuous advancement and integration of electronic information technology, materials science, manufacturing technology, and biotechnology, the growing emphasis on health and lifestyle among the public is propelling the medical electronics and personal health management industries into a period of rapid growth.

Organizers noted that as China has entered an aging society, the burden of chronic diseases has become increasingly severe, with 600 million people currently in a state of sub-health. Against this backdrop, a range of new terminal products have emerged, including big data platforms, smart hardware, mobile health apps, various home medical electronic devices, healthy-living appliances, and massage and physiotherapy products. Many businesses have keenly recognized the commercial opportunities and entered the market early. With growing market demand and a maturing industry chain, the personal health management market is projected to exceed RMB 10 billion within the next three years, ushering in a period of rapid expansion in the domestic market.

This market urgently needs an international platform to bridge the gap. Domestic enterprises need to establish themselves in the Chinese market and expand overseas, while foreign enterprises are even more in need of a platform to tap into the Chinese market. The International Medical Electronics and Personal Health Management Industry Expo will facilitate connections between merchants and distributors, streamline relationships among end-sales channels, professional buyers, and channel distributors for both domestic and international companies, and establish convenient, efficient, and multi-dimensional marketing and sales channels. It is expected that within three years, the influence of the “International Medical Electronics and Personal Health Management Industry Expo” will extend both domestically and internationally, growing into a global B2B platform for personal health management.

Five Themed Exhibitions on Personal Health

Mobile/Cloud/Wearable Medical Technology Exhibition: Mobile health applications are poised to become the next major market catalyst. Numerous companies have set their sights on this new blue ocean, spanning from cloud platforms to terminal applications, and from smart hardware to mobile apps. This trend has attracted proactive strategic investments from internet giants such as Tencent, Alibaba, Baidu, Xiaomi, and JD.com. The Mobile/Cloud/Wearable Medical Technology Exhibition will cover the entire industry chain, including cloud platforms, mobile health apps, smart hardware, components, and chips. It brings together internet enterprises that have established big data healthcare platforms, such as Alibaba, Xiaomi, and Tencent, as well as traditional medical electronics companies, consumer electronics firms, and smart hardware manufacturers with a focus on the mobile health sector.

Home Medical Electronics Themed Exhibition: In China, 600 million people are in a state of sub-health, with the sub-health population primarily concentrated in first-tier cities. Surveys indicate that the proportion of individuals with sub-health is 75.3% in Beijing, 75.49% in Shanghai, and 75.41% in Guangdong—regions characterized by leading consumption levels and fast-paced lifestyles. This has spurred market demand for home-use medical electronic products. The Home Medical Electronics Themed Exhibition will bring together professional buyers from e-commerce platforms, pharmacies, home appliance retailers, and gift companies to engage in face-to-face exchanges with providers of home-use medical electronic devices such as blood pressure monitors, blood glucose meters, pulse oximeters, and beauty instruments.

Special Exhibition on Health-Oriented Home Appliances: Driven by changes in living environments, a wide range of household appliances focused on health and wellness have emerged. Products such as air purifiers and water purifiers have become popular choices for consumers seeking a higher quality of life, gaining significant favor in recent years. The Special Exhibition on Health-Oriented Home Appliances focuses primarily on household health appliances for air purification and water treatment. It is open for investment promotion targeting manufacturers of water dispensers, water purifiers, reverse osmosis systems, water softeners, direct drinking water machines, pipeline-connected water dispensers, air purifiers, dehumidifiers, air circulators, humidifiers, and related products.

Themed Exhibition on E-Cigarettes: As a product designed to assist smokers in quitting, e-cigarettes have gained popularity abroad, while the Chinese market remains a blue ocean ripe for development. It is projected that China’s e-cigarette market will become a multi-billion-yuan opportunity. The Shenzhen International E-Cigarette Industry Expo (IECIE), as the first e-cigarette exhibition in China, marks the beginning of the campaign for e-cigarette companies to enter the Chinese market! This themed e-cigarette exhibition will join forces with the Shenzhen E-Cigarette Association, industry media, and enterprises across the upstream and downstream of the e-cigarette industry to create the first grand event dedicated to the e-cigarette industry in China. The event will invite government officials, media representatives, investment institutions, and over 100,000 professional buyers to participate, helping e-cigarette companies tap into China’s multi-billion-yuan market.

Special Exhibition on Massage and Physical Therapy Products: As living standards improve, massage and physical therapy products have entered households across the country. Many home furnishing retailers have established dedicated sections for massage products to meet consumer demand. A variety of products, including local massagers, large-scale massage chairs, and foot bath massagers, have gained widespread popularity among consumers. The Special Exhibition on Massage and Physical Therapy Products will feature a centralized display of items such as home fitness equipment, electronic massagers, massage foot baths, massage chairs, eye care devices, head massagers, low- and medium-frequency physical therapy instruments, pulse physical therapy instruments, microwave physical therapy instruments, and multifunctional physical therapy instruments.

Shenzhen: A Key Battleground for Expanding into the Chinese Market

As is well known, Shenzhen is the global hub for the manufacturing and production of electronic products. Home to tens of thousands of medical electronics companies, Shenzhen serves as a key production base for a wide range of products, including medical electronics, wearable devices, e-cigarettes, and health-focused consumer appliances. As the city with the highest concentration of medical electronics enterprises, Shenzhen’s market dynamics significantly influence not only South China but also the entire Chinese market. Consequently, it has become a strategic battleground for both domestic and international companies seeking to expand their presence in China.

The International Medical Electronics and Personal Health Management Industry Expo was founded in Shenzhen. Its organizer, Shenzhen Creative Era Exhibition Co., Ltd., leverages the advantages and existing resources of a local Shenzhen enterprise—boasting nearly 20 years of experience in organizing electronics exhibitions and maintaining a million-entry database covering the electronics industry, channels, and distributor data. The company has organized the “China Electronics Fair” for nearly two decades and also serves as the organizer for the “Electronics Exhibition at the China Hi-Tech Fair,” the “Industrial Computer and Embedded Systems Exhibition,” and the “China International Medical Electronics Technology Conference.” With its professional organizational capabilities and resource advantages, the company holds a strong position in the exhibition industry.

It is precisely due to the organizer’s years of resource accumulation in Shenzhen’s medical electronics community and its deep understanding of the industry that the person in charge is highly confident about the prospects of this exhibition. The organizer stated that it has been deeply engaged in the medical electronics field for 10 years. Its flagship event, the “China International Medical Electronics Technology Conference,” has been held in Shenzhen, Beijing, Shanghai, and Chengdu, with seven successful editions to date, establishing a certain level of recognition and influence within the medical electronics industry. The organizer has maintained friendly cooperative relationships with the Shenzhen Medical Device Industry Association, the Shanghai Medical Device Industry Association, the Chinese Instrument and Meter Society, Mindray, Johnson & Johnson, GE, Yuwell, New Elements, Breo, Sinocare, and Siemens. In addition, the organizer’s subsidiary platform, Medical Electronics Network (cetimes.com), is the only vertical portal in the industry dedicated to the medical electronics sector and providing market intelligence. It currently boasts a large base of stable, loyal, and effective professional members.

Over 100 domestic and international media outlets and associations join forces to build momentum, collaboratively creating an international showcase platform

Leveraging years of accumulated resources in the medical and electronics sectors, the organizer maintains a database of over 100,000 professional buyers from both domestic and international markets. It has established in-depth collaborations with the Shenzhen Medical Device Industry Association, the Shanghai Medical Device Industry Association, the Chinese Instrument and Meter Society, and the Shenzhen E-cigarette Industry Association. Furthermore, it has reached consensus with numerous mobile medical electronics companies, e-cigarette manufacturers, and healthy living appliance enterprises to expand China’s personal health management industry. The event will invite government representatives, media outlets, investment institutions, and over 100,000 professional buyers from home and abroad to participate.

Furthermore, the organizers have established in-depth collaborations with over 100 industry media outlets, health portals, Sina, Tencent, and Shenzhen Press Group to disseminate exhibition information and exhibitors’ new product launches across these platforms, thereby reaching their professional readership.

Regarding overseas buyers, the organizers have established an overseas marketing team composed of returnees from Europe and the United States. This team possesses extensive experience in overseas media promotion, market channel coverage, and sensitivity to international news trends. They will regularly translate exhibition information and updates into various languages for dissemination through professional overseas media outlets. Furthermore, they will collaborate with overseas industry associations to organize professional buyer delegations to attend the exhibition on-site.