Citrix Report: Healthcare Professionals Increasingly Favor Android Devices

Although iOS continues to maintain its strong position in the market, a report by Citrix indicates that healthcare professionals have recently been adopting Android devices more frequently than users in other sectors. The report is primarily based on the company’s extensive global customer database, providing a comprehensive overview of various metrics related to mobile users worldwide. VCBeat has compiled and translated portions of the report as follows:

The healthcare industry is becoming increasingly integrated with mobile technology. The substantial market share held by Android devices in this sector (39%) is likely attributable to the pressures faced by healthcare institutions, such as the need to cut costs while simultaneously increasing output through the use of mobile apps. Lower-priced Android devices effectively meet these demands.

In the United States, the average adoption rate of Android across various sectors (not limited to the healthcare industry) is 26%.Proportion of Various Devices in the Healthcare IndustryThe majority of healthcare professionals remain iOS users, with approximately 55% owning at least one Apple mobile device. Only about 2% of healthcare professionals use Windows devices, while the remaining 4% use other mobile devices.

Citrix’s report also includes a wealth of interesting consumer-related data.Rising Proportion of Fitness Apps, Declining Share of Women’s Health Management AppsAmong users of health-related apps, fitness apps account for the largest share. In 2013, approximately 39% of health app users were also fitness app users; this figure surged to 78% in 2014. According to the report, peak usage of fitness apps occurs between 5:00 PM and 7:00 PM. The most popular fitness apps include MyFitnessPal, RunKeeper, Runtastic, MapMyRun, Lose It!, JEFIT Workout, Workout Trainer, and Nike.

The report indicates that the use of female health tracking apps has declined over the past year. In 2013, 47% of mobile app users utilized female health apps, whereas in 2014, this figure dropped to just 14%. The primary usage period for these apps is between 8:00 AM and 11:00 AM. The most popular female health tracking apps include Period Diary, WebMD’s Pregnancy, Period Pal, Period Calendar, BabyBump, I’m Expecting, Period Plus, and My Pregnancy.Click here to download the full report(To stay updated on the latest news about internet healthcare startups, please follow VCBeat’s WeChat official account: vcbeat. We also welcome you to engage with us on topics of interest, contact us via WeChat, and share your startup projects or research insights.)