Infographic: Poor Collaboration Between CIOs and CMOs Hinders Digital Strategy in Pharma

According to a recent survey by Accenture, greater collaboration between chief information officers (CIOs) and chief marketing officers (CMOs) at pharmaceutical companies could lead to more optimized application of internet technologies. Accenture interviewed 22 CIOs and 24 CMOs from pharmaceutical companies across eight different countries, each with annual revenues of at least $5 billion. VCBeat has compiled the key findings of this survey.

Ninety-one percent of pharmaceutical company CIOs stated that their organizations require greater alignment between marketing and IT departments, whereas only 58% of pharmaceutical company CMOs agreed with this view, resulting in a 33-percentage-point gap between the two departments. According to Accenture data, the average gap between marketing and IT departments in other industries is merely 14%. To effectively implement digital strategies, pharmaceutical companies must further enhance collaboration between CIOs and CMOs.