Another Pioneer in Mobile Healthcare Transforms: Apricot Forest Officially Expands to Serve Patients and Pharma Partners

June 6 was a memorable day for Xingshulin. On this auspicious date, symbolized by the repetition of the number six (a sign of good fortune in Chinese culture), Zhang Yusheng finally made a high-profile appearance by hosting a lively party to entertain guests from all sectors and celebrate the company’s headquarters relocation.

The new office occupies a spacious 1,200-square-meter area, partitioned into spaces of varying sizes. On the left, temporary events are held, while the office area on the right offers a completely different atmosphere. Passing through a short corridor reveals an unexpectedly open and expansive space: rows of open-plan computer desks, stacks of documents densely covering the desktops, and shelves lined with an impressive array of professional books. One cannot help but envision a scene of busy, high-pressure work, imagining the team members intently focused on their screens or diligently bent over their desks.

At the press conference, Zhang Yusheng, in his capacity as CEO, exuded a refined demeanor, faintly retaining the scholarly elegance of his days as a top student. With a smile, he recounted the frustrations of being misunderstood by the outside world, expressing his belief that difficulties would only strengthen the team’s resolve to stay true to its original mission and forge ahead with courage.

In early H2 2015, having scaled its first peak, Xingshulin officially announced its push toward a higher and more challenging next summit, with future plans to focus on three new strategic directions:

1. Transitioning from deeply cultivating physician users to serving patients, thereby assisting physicians in patient management;

Xingshulin’s flagship products—including “Bingli Jia” (Medical Record Folder) for physicians to record, store, and manage medical records; “Yi Koudai” (Physician’s Pocket), a suite of clinical tools; and “Yixue Wenxian” (Medical Literature) for literature review—are all auxiliary tools designed specifically for doctors. Now, Xingshulin has announced a strategic pivot toward the patient side, with “Bingli Jia” launching doctor–patient follow-up services, poised to open another gateway in the healthcare ecosystem.

Second. By collaborating with pharmaceutical companies, we have fully launched our commercialization model to provide better products and services for doctors and patients.

Ultimately, every enterprise aims to generate profit, and Xingshulin is no exception. Since its establishment in 2011, the company has undergone three and a half years of solid development. During this substantial period, Xingshulin has served more than 25% of physicians across China, strongly demonstrating its corporate dedication and high sense of responsibility. Now, Xingshulin is taking another significant step by collaborating with pharmaceutical companies to create greater social wealth and leverage its core strengths to provide better services for both physicians and patients.

Third. Xingshulin is about to enter the overseas market, becoming China's first global medical internet enterprise.

Likely influenced by Zhang Yusheng and his wife’s educational background in the United States, the couple possesses a broad perspective and mindset, enabling them to chart a unique course by adopting a global outlook and expanding into international markets. Laurent, a Harvard Business School graduate, has joined Xingshulin as the new Vice President and will soon lead the company’s expansion into future international markets. Prior to this appointment, Laurent had already worked with Zhang Yusheng to establish a comprehensive presence in Southeast Asia.

Similar to Xingshulin, there are many other software applications featuring medical record documentation and community sharing functions, such as the international platforms iMedicalOffice, Curofy, and Medical Case History, as well as domestic apps like “Zhenlipai” and lesser-known ones such as “Case Storage Cabinet,” “Weixun Mobile Electronic Medical Records,” and “Medical Record Book.” However, the distinctive feature of Xingshulin lies in its vertical focus on the rapid recording and storage management of medical records. Centered on this core service, it extends into closely related modules, including physician-to-physician case discussions, cloud storage, intelligent speech recognition, and newly added physician follow-up management services.

Xingshulin’s current transformation bears strong similarities to Chunyu Yisheng’s earlier forays into pharmaceutical e-commerce and offline clinics. Pioneers in the mobile health sector are exploring various potential pathways. Neither electronic medical record tools like Bingli Jia nor online consultation services represent the ultimate business model. There is still a long road ahead, ranging from process optimization to fundamentally reshaping the existing dynamics between patients and physicians, as well as among healthcare providers themselves.