DaDa Health Aims to Become the 'Tmall' of Maternal and Child Health Services, Files for IPO

A young mother who has just given birth can turn to Tmall or JD.com for diapers or cribs, think of Jumei Youpin for cosmetics, and choose Gome or Suning for home appliances. But where should she go if she is looking for a lactation consultant or postpartum body-shaping guidance? This is precisely the need that DaDa Health is addressing.

Boutique Supermarket for Maternal and Child Services

“Da Da Jian Kang” is a maternal and infant health service app developed by Beijing Yitong Technology. It focuses on serving middle-class mothers and babies, aiming to create a premium supermarket for maternal and infant health services. The app helps users effectively access professional health information and provides precise recommendations for services, courses, and activities offered by maternal and infant experts and healthcare institutions based on their needs.

“The idea of building the DaDa Health APP came from three middle-aged men who all wanted to provide a more professional and effective health service platform for their wives and children,” said co-founder Li Jun.

Long Xiaoyun, Co-founder and CEO of DaDa Health, stated, “In the near future, it is an inevitable trend that the demand for maternal and infant health services from mothers and babies will shift from standardized products (maternal and infant supplies) to non-standardized products (health services).”

Solving the Challenge for Mothers and Infants in Selecting Health Service Products

Among the myriad of similar products on the market, many consumers struggle to determine which options best suit their needs or offer the highest cost-performance ratio. Dada Health addresses this by curating high-quality offline products based on the core needs of maternal and infant users, featuring them for sale on the Dada Health app. Much like a boutique supermarket, our platform showcases only the most essential products for customers to choose from. Our offerings encompass health services related to women’s preconception care, pregnancy, childbirth, and their baby’s growth and development.

Strict Screening Mechanism for Health Service Providers

Long Xiaoyun has absolute confidence in the quality of health service products offered by DaDa Health: “Just as supermarket suppliers do not come and go at will, we have a rigorous screening mechanism for our suppliers. They must first align with our current service categories and then undergo our interview process and customer experience evaluations. Only when their service quality and overall standards meet our requirements will their products be listed on our shelves.”

Standardized Model of Health Services

Nearly all of DaDa Health’s founding team members are parents, giving them firsthand experience with the diverse needs that arise during pregnancy and childbirth. “While standardized product demands are easily met, services are inherently non-standardized,” said Long Xiaoyun. “There are virtually no participants in the online transaction space for maternal and infant health services, giving DaDa Health a first-mover advantage in a market with substantial growth potential.”

If users find the services they need among the displayed offerings, they can communicate directly with merchants via the DaDa Health APP, place orders directly upon confirming their purchase, and complete all transactions between buyers and sellers online.



Quick Recommendations for Healthcare Service Providers

In addition, the Dada Health app quickly recommends renowned maternal and infant health service providers and expert studios to mothers, along with the health services, courses, and activities they offer, including but not limited to parenting, child healthcare, and postpartum recovery. Mothers can consult professional maternal and infant health service providers and experts anytime, anywhere, to access specialized health services and information.

The DaDa Health App also regularly publishes health guidance and recommendations issued by professional maternal and child health service institutions and experts, as well as parenting experiences shared by mom influencers.

Platform for Showcasing Premium Health Service Providers

Dada Health not only provides the health services needed by mothers and babies, but also offers a showcase platform for service providers. “Many high-quality health service institutions have excellent service products and can deliver premium health services, yet they lack a high-quality platform to comprehensively showcase their offerings. They greatly need platforms like the Dada Health app to present themselves in an all-around manner,” introduced Long Xiaoyun.

Introduction to Beijing Yitong Technology

Beijing Yitong Technology Co., Ltd. is an internet startup jointly founded in late 2014 by three friends who have known each other for over 20 years. The company currently has nine employees. Its core team brings successful experience from the medical field, the maternal and infant industry, Sina Weibo, investment banking, and management consulting. Leveraging their serial entrepreneurship background, overseas study and work experience, and proven track record in China, the company secured full support from renowned executives in the healthcare industry right from its inception.

Co-founder Long Xiaoyun, who has a medical background, previously worked in investment banking. Another co-founder, Li Jun, holds a Ph.D. in Applied Mathematics and Computer Science from the United Kingdom. He possesses relevant experience in the telecommunications, high-tech, and fast-moving consumer goods (FMCG) industries, as well as expertise in offline marketing operations and project management, having served at Fortune 500 companies and globally renowned consulting firms. Ni Jinhua is a serial entrepreneur; his previously founded company was responsible for the research and development of numerous mobile applications and games, including the Android version of Sina Weibo, Sina Lottery, and the Sina Wanwan engine.

Regarding the team, Long Xiaoyun specifically highlighted: “Dada Health’s team is mother-friendly, with mothers accounting for more than half of its members and offering flexible working hours. Based on this, Dada Health firmly believes that the entire team deeply empathizes with the needs for maternal and infant health services. With a mother’s mindset, we will deliver more meticulous and in-depth services—transforming this non-standardized product category—and provide high-quality health services to more mothers and babies.”