Xinglinbang: Empowering Physician Multi-Practice through 'Internet+' Innovation

Currently, China’s healthcare reform remains in its most challenging phase. The unequal distribution of medical resources, the incomplete realization of physicians’ professional value, and the frequent emergence of doctor-patient conflicts have made the medical profession more difficult than ever before. As the government relaxes policies to encourage physicians to practice at multiple institutions, an increasing number of doctors are choosing to leave the public system, seeking platforms better suited to their professional development and pursuing personal fulfillment in the broader society.

Xinglin Bang, a brand under Shanghai Yuyi Enterprise Management Consulting Co., Ltd., is China’s first website to provide one-stop services for physicians’ multi-site practice. Its online services mainly include an academic application assistant, real-name physician social networking, practice site referrals, and patient management systems, while its offline services primarily offer hardware and software solutions related to medical practice, thereby creating a closed-loop ecosystem for physicians’ multi-site practice.

Doctors face numerous obstacles when considering multi-site practice, as these barriers directly impact their personal interests and expose them to potential risks, leading to significant hesitancy. Addressing the many concerns raised by practicing physicians, Xinglin Bang has provided comprehensive solutions.

● Promotion of Physicians’ Multi-Practice Sites
Thousands of domestic medical institutions and health checkup centers have joined Xinglinbang, a professional recruitment platform for medical talent—Xinglinbang Talent Network. Xinglinbang’s professional headhunting consultants will provide free, targeted referrals of registered physicians to participating medical institutions based on the physicians’ practice needs, striving for precision and efficiency to maximize doctors’ realization of their personal value.

● Physicians' Professional Liability Insurance and Medical Malpractice Insurance
Xinglinbang purchases “Individual Physician Liability Insurance” for every physician who signs multi-site practice contracts with affiliated medical institutions through the Xinglinbang platform. Xinglinbang has established strategic partnerships with multiple insurance companies, ensuring that insurers will directly intervene in the event of medical disputes. Additionally, Xinglinbang offers the “Yi Bang Yi” service, which provides priority financial assistance to affiliated physicians involved in medical dispute-related injuries, thereby maximizing the protection of physicians’ interests.

● Comprehensive collaboration, providing legal consulting, tax consulting, insurance consulting, and other services
Xinglin Bang provides training support, industry policy interpretation, multi-site practice policy consultation, and legal advice on medical practice to assist physicians with various aspects of their independent practice.

In addition, the Xinglin Bang platform features several distinctive characteristics:

● Leveraging the Internet to Build Physicians’ Independent Personal Brands
Under the current medical system and broader environment, physicians who leave the public healthcare system not only forfeit the resources provided by public hospitals but also face a prolonged period to establish their personal brands. Xinglin Bang creates individual profile pages for each affiliated physician on its social networking platform, assists them in building their academic portfolios, enhances their professional value and industry influence, and disseminates their expertise to the general public through Xinglin Bang’s diversified channel platform, thereby helping physicians build independent personal brands.

● Leveraging innovative internet-based service models
Xinglin Bang has established a "physician + assistant + customer service representative + secretary" model, in which each specialist is supported by a dedicated customer service representative and a secretary. The customer service representative maintains 24/7 communication with patients, while the secretary coordinates the specialist’s outpatient schedules and perioperative arrangements. Furthermore, the platform facilitates offline interactions between physicians and patients, leveraging online tools for process management. By fostering long-term, stable relationships with returning patients, it aims to become a platform for deep engagement between physicians and patients.

● Leveraging the Internet to Make Medical Practice Easier
The greatest challenges physicians face after leaving the public healthcare system are the limitations of their own capabilities and learning agility, as well as whether they can break free from long-ingrained habits formed within the system—including technical practices, service philosophies, and mindsets. In light of this, Xinglin Bang has developed several mobile applications for medical professionals, featuring tools for case discussions, journal articles, clinical guidelines, pharmacopoeias, laboratory manuals, medical scales, and calculators, making medical practice easier through mobile internet technology.