Maidou Health Files IPO Prospectus: A Patient Management Platform Built by Doctors, for Doctors

The most daunting challenge for platforms focused on physician-patient follow-up is undoubtedly how to retain physicians and engage users. For Beijing Maidou Feifan Technology Co., Ltd. (hereinafter referred to as “Maidou Tech”), this is by no means a difficult task.

Maidou Technology’s products were officially launched last November. Since promotional efforts began in February this year, the platform has attracted over 6,000 physician users, with each doctor managing an average of 20 patients. The combined total of physicians and patients exceeds 120,000. Among its 6,000 physician users, 53% are from Grade A tertiary hospitals, 54% are based in first-tier cities, and 30% hold senior or associate senior professional titles. Currently, physicians from dozens of hospitals, including Peking Union Medical College Hospital, Peking University People’s Hospital, and China-Japan Friendship Hospital, have joined the Maidou Follow-up platform.

Regarding how to retain doctors and engage users, Xu Peng, CEO of Maidou Technology, told VCBeat that to retain doctors, it is essential to understand their true needs. “Entrepreneurs with a background in healthcare systems have a deeper understanding of doctors and can make them feel supported. Currently, internet professionals entering the mobile health sector tend to approach problems from the patient’s perspective, whereas those with medical training prefer to view issues from the doctor’s perspective. This approach is key to genuinely attracting and retaining doctors.”

Xu Peng graduated from Peking University Health Science Center. He previously participated in the founding of a business social networking platform for high-net-worth individuals and a third-party wealth management platform, accumulating extensive entrepreneurial experience. A casual conversation with his university mentor sparked his idea to embark on an entrepreneurial venture in the internet sector.

Xu Peng, CEO of Beijing Maidou Feifan Technology Co., Ltd.

Prior to this entrepreneurial venture, Xu Peng was frequently seen in hospital outpatient clinics, wards, and physicians’ offices; in medical school classrooms; at traditional healthcare companies; and in the offices of pioneers in the mobile health industry. His objective was to pinpoint physicians’ core needs amid a complex and fragmented market. During nearly six months of site visits, Xu Peng found that physicians’ needs were numerous and highly non-standardized. The “light consultation” models offered by early market entrants held little appeal for high-caliber physicians, who constitute the cornerstone of China’s healthcare system.

There is a gradual learning curve for physicians in adopting mobile internet tools. At present, the immediate priority is to effectively manage the overwhelming volume of outpatient and inpatient cases. This involves regularly monitoring changes in patients’ conditions, guiding their rehabilitation, improving treatment adherence, and ultimately enhancing cure rates—core tenets of physicians’ mission to heal and serve.

Starting from Familiar Doctor-Patient Relationships

“My long-term patients have recovered, or at least no longer need to frequently visit the outpatient clinic just to secure an appointment. This frees up time for me to see new patients, follow up with existing ones, and then attend to more new patients... It is a virtuous cycle.” By leveraging such follow-up platforms, physicians can accumulate a growing base of patients within their specialty, continuously collect first-hand clinical data, and thereby facilitate subsequent research efforts as a natural outcome. Meanwhile, as both new and existing patients gather and share their experiences through word-of-mouth, the physician’s personal brand is gradually established. In a future where “physicians practice independently,” detached from the prestige of hospitals, this will constitute the core competitiveness of physicians.

Consequently, Maidou Technology decided to build a physician follow-up platform based on established doctor-patient relationships. On July 4, 2014, U.S. Independence Day, Maidou Technology was officially founded, marking the inception of “Maidou Follow-up.”

Maidou Technology is committed to leveraging mobile internet technology to build a post-consultation health management platform for doctors and patients. This platform helps doctors accumulate target patient populations, continuously collect clinical data, and efficiently achieve the integration of clinical practice and scientific research. It also empowers patients to effectively manage their health, facilitates doctor-patient communication, and improves doctor-patient relationships.

Currently, Maidou Technology has developed two synergistic products: "Maidou Doctor" (patient-side) and "Maidou Follow-up" (physician-side). The "Maidou Doctor" app and WeChat mini-program, designed for patients, can only be downloaded and accessed via invitation from physicians.

Maidou Follow-up is a platform used by physicians, featuring functions such as patient management, peer communication, research questionnaires, and online clinics.

The patient management feature enables one-click invitations, allowing physicians to effortlessly build their own databases of outpatient and inpatient patients. Patients can be freely grouped and tagged as needed; online text-and-image communication with follow-up patients is supported; patient medical records can be accumulated; and bulk messages, follow-up questionnaires, or health education articles can be sent to patients.

Meanwhile, Maidou Follow-up also helps doctors expand their professional networks and enhance peer-to-peer communication. Doctors can refer patients and share medical records among colleagues, as well as create group chats for both academic discussions and casual conversations.

Furthermore, Maidou Follow-up can customize research follow-up systems for physicians, enabling digitalization of clinical surveys and more.

Meanwhile, the patient-facing Maidou Doctor platform enables post-consultation follow-ups, medical consultations, and expedited healthcare access.

In August 2014, Maidou Technology secured a seven-figure angel investment round led by China Investment Capital and China Fortune Capital. Currently, Maidou Technology is undergoing its Series A financing.

Team Background

Maidou Technology currently has a team of more than 30 people.

In addition to CEO Xu Peng, Maidou Technology’s CTO, Wu Changhuang, graduated from Beihang University. Prior to joining Maidou Technology, he served as Director of the Technology Department at Jiangmin Technology, bringing extensive experience in enterprise-level product R&D, Linux-based distributed network architectures, and mobile development.

Product Director Huang Shandong graduated from Xiamen University with a major in Software Engineering. He formerly served as the Head of Product for the Baiganhui APP and Tianyi Wealth Management Network, possessing extensive experience in product design, project management, and multiple entrepreneurial ventures.

Duan Futai, Commercial Director, graduated with a major in Clinical Medicine from Capital Medical University. He previously held marketing responsibilities at two world-leading pharmaceutical companies, Novo Nordisk and Bayer Pharma. With nearly a decade of experience in the healthcare industry, Mr. Duan has accumulated extensive industry knowledge and built a broad professional network.

Li Lili, Director of Operations, graduated from Shanghai Maritime University and is a seasoned professional in marketing promotion and operational planning. She served at Hill+Knowlton Strategies, a top-tier international public relations consulting firm, for nearly eight years, during which she provided public relations strategic advisory services to multiple Fortune 500 companies.

Cai Cihe, Director of Scientific Research, graduated from the School of Public Health at Peking University Health Science Center. He previously served as an Electrophysiology Engineer and Regional Trainer at Johnson & Johnson Medical, and as General Manager of Shandong Binzhou Minxin Hospital. He participated in major research projects such as the 2010 National Student Physical Fitness Survey and the 2012 Special Research Project for Public Welfare Industries in Health. He has published numerous scientific articles in core journals both domestically and internationally, and specializes in the organization and statistical analysis of large-scale datasets.

Liu Nancheng, Product Manager of the App, graduated from Xiamen University with a major in Computer Software and Theory. With five years of experience in the internet industry, he has previously worked at Kingsoft (Zhuhai), Comodo (Beijing), and Qihoo 360. He participated in the algorithm development for the anti-phishing module of Kingsoft Net Shield, oversaw the R&D management of Comodo’s mobile security solutions, and led the product design and management of Qihoo 360’s Children’s Guardian project.

WeChat Product Manager Dong Shijie graduated from Peking University with a major in Electronic Service Science. He has five years of experience in the internet industry and has previously worked at companies such as SAP and Sogou. He participated in the research and development of projects including SAP Financial Fusion Corporate Banking, Sogou Search, and the Smart Version of Sogou Input Method.

In addition, Maidou Technology has a team of 10 physician advisors from Peking University Third Hospital, Peking Union Medical College Hospital, People's Hospital, and the PLA No. 305 Hospital.