Gu Ke Da Yi Sheng Files IPO Prospectus as China's First Precision Triage Mobile Platform for Orthopedic Diseases

“Orthopedic Master” is the only mobile application in China dedicated to online consultations for orthopedic conditions, developed by Xiamen Yunmingyi Network Co., Ltd. It is committed to resolving orthopedic healthcare challenges anytime and anywhere through an “ultra-precise • most convenient” approach.

“Truly resolving the difficulties and high costs of medical care for orthopedic patients worldwide, and enabling all orthopedic surgeons to fully realize their professional value” is the brand mission of Ortho Master Doctor.



Establish a Comprehensive Database of Orthopedic Diseases

This app has established a comprehensive database of orthopedic diseases, physicians, and hospitals. It features China’s most granular mobile orthopedic disease database; a physician database categorized by specialties aligned with the highest orthopedic standards; and a hospital database specializing in orthopedic conditions. These resources greatly facilitate specialized care, precise patient triage, and convenient access to appropriate medical services for patients.

For instance, the disease database categorizes content by disease, etiology, symptoms, and various treatment modalities, enabling patients to conduct precise self-searches. Physicians are similarly classified based on their specialties in specific diseases and surgical procedures, allowing for automatic and accurate patient-physician matching. In addition to patient self-assessment, healthcare professionals can provide precisely tailored recommendations for physicians and suitable hospitals to consulting patients. Thus, the combination of self-assessment and professional consultation achieves precise disease triage, effectively addressing the limitations of pure consultation models.



Compared with comprehensive online consultation platforms, "Orthopedic Master Doctors" focuses exclusively on the specialized field of orthopedic diseases. This allows users to more precisely identify relevant conditions, find doctors with specific expertise, and locate the most suitable hospitals. As a result, patients no longer seek medical care blindly, maximizing healthcare efficiency, optimizing treatment outcomes, and ensuring the full utilization of medical resources. Ultimately, this enhances user satisfaction and strengthens loyalty to both the platform and its services.

Operational Strategy for Building the Leading Mobile Orthopedics Brand

From an operational perspective, user acquisition is essential, with the target audience primarily consisting of orthopedic patients and populations at high risk for bone diseases (individuals with suboptimal orthopedic health). Leveraging the existing base of 150,000 orthopedic patients from hospitals operated by founder Zhan Guotai as a key resource, we will conduct precise online and offline promotional campaigns. We plan to deeply tap into orthopedic hospitals across China, platforms serving populations at high risk for suboptimal orthopedic health, and online communities for orthopedic patients.

Physician acquisition is also a key area of investment for the company, which adheres to the principles of prioritizing public hospitals and renowned specialists. Physician recruitment is primarily conducted through three channels: leveraging two non-profit organizations—the China Cervical and Lumbar Spine Health Association and the Beijing Cervical and Lumbar Spine Health Promotion Association—to guide physician participation; establishing Orthopedic Key Physician Service Centers in provinces and key cities across China; and organizing participation in various academic forums, conferences, and other events to enhance engagement with orthopedic surgeons.

The company’s future development plan projects that by May 2016, it will have 1 million users, with an average daily revenue of RMB 600,000 from consultations.



Founders and Core Team of Cloud Famous Doctors

CEO Zhan Guotai holds EMBA degrees from Tsinghua University and the University of Macau. With three decades of deep expertise in the healthcare sector, he possesses extensive medical resources and professional networks. He concurrently holds a series of prominent social positions, including President of the China Cervical and Lumbar Spine Health Care Association, President of the Beijing Cervical and Lumbar Spine Health Promotion Association, Vice President of the Orthopedic and Traumatology Talent Branch of the Chinese Society for Personnel Science, Standing Committee Member of the Socially-Operated Healthcare Management Branch of the China Association of Chinese Medicine, Vice President of the National Higher Education Research Society for Traditional Chinese Medicine Orthopedics and Traumatology, and Vice President of the Xiamen Putian Chamber of Commerce.

Furthermore, it possesses extensive expertise in specialized fields such as hospital investment management, research and services for orthopedic patients, and rehabilitation guidance for individuals with suboptimal musculoskeletal health. In terms of institutional collaborations, it has secured support from 8,000 hospitals and established school-enterprise partnerships with 150 medical colleges and universities.



The core team members include Chief Product Planner Lin Qingyuan, Chief Technology Officer Xu Yuelong, and Chief Operating Officer Zhang Kaite. In addition, the company has engaged several authoritative orthopedic experts to directly participate in product design and database development.

Corporate Financing Valuation and IPO Plan

Based on user volume, when the number reaches 1 million, Guke Da Yisheng (Orthopedic Master Doctor) is valued at RMB 525.6 million considering only consultation services; when the user base reaches 10 million, revenue can approach RMB 3.6 billion. The company plans to go public in 2018.

The emergence of orthopedic specialists on digital platforms signifies that the internet healthcare sector is being further segmented into more granular markets. For startups, delving into overlooked niche segments as an entry point, rapidly capturing market share, and then scaling up represents a classic growth strategy. Although this approach starts from a narrow foothold, it demands high standards, requiring products to be sufficiently refined and in-depth. VCBeat has previously conducted comprehensive research on apps in specialized niches of internet healthcare; please seeTop 10 Detailed Rankings of Internet Healthcare Apps in Doctors' 30 Most-Favored Subspecialties。