How HaoYaYi Achieves 30,000–40,000 Monthly Appointments Through Its Integrated Dental Ecosystem

Dentistry, ophthalmology, and medical aesthetics, as three key components of consumer healthcare, are widely recognized as the subsectors “closest to money.”

Hao Yayi Online, a platform in the dental care sector (hereinafter referred to as “Hao Yayi”), has its own answer to the challenge of attracting users.

Hao Yashi, established in 2014 and affiliated with Beijing Rongtong Xinlian Technology Co., Ltd., is a medical O2O platform dedicated exclusively to the niche vertical of dental care.

Sun Guangfeng, Founder and CEO of Haoyashi, previously served as CEO of Jiamei Dental Group for many years. Prior to that, he worked at Kuxun.com, an online travel company, where he held the position of Senior Vice President of Operations.

“Burning cash to acquire users” is a common strategy employed by many O2O platforms to attract customers. Initially, Hao Yayi was no exception. However, Sun Guangfeng soon discovered that this approach resulted in low user retention rates and failed to deliver core value to users, making it an unsustainable business model.

Sun Guangfeng believes that the two primary pain points for dentists are the lack of high-quality patients and the need to enhance clinical skills. Consequently, the team adjusted its development strategy to create a four-in-one product ecosystem: the “Dentist Assistant” app, which helps doctors build their personal brands, manage patient relationships, and acquire new patients; the “Good Dentist Academy,” a platform offering systematic lifelong learning services; intelligent clinic management software based on mobile internet (developed in strategic partnership with Yaboshi); and the “Good Dentist Doctor-Patient Platform,” which helps patients find excellent dentists. This integrated approach aims to first engage and retain dentists, who in turn attract end users.

Why Dental Assistants Can Generate 30,000–40,000 Appointments Monthly: Addressing the Major Pain Point of Patient Management for Dentists

Dental assistants help dentists build and promote their personal brands, while also managing patients and enhancing clinical skills to attract more new patients.

For dentists, learning to manage retained patients and leveraging them for word-of-mouth referrals represents a significant revenue stream. However, most dentists are relatively weak in personal branding and patient communication, resulting in the unnecessary loss of such valuable resources. The Dental Assistant app offers five core features—personalized mobile homepages, patient management tools, scheduling management, comprehensive access to medical records and learning materials, and instant messaging tools—which effectively help dentists address these challenges.

For example, after a procedure is completed, doctors can invite patients to scan their personal QR code on the Haoyaoyi platform, enabling one-on-one communication between patients and doctors post-consultation. If satisfied with the doctor’s service, patients can share the doctor’s QR code on their WeChat Moments to recommend the dentist to friends. According to Sun Guangfeng, this approach yields higher patient trust and significantly improves conversion rates.

Meanwhile, dentists can quickly add patient visit records, and the system will automatically remind patients of their appointments when rescheduling. Patients can also follow doctors’ personal accounts and schedule appointments independently based on the consultation hours set by the doctors. Furthermore, dentists can establish electronic medical record databases for patients using photos and brief textual descriptions.

Furthermore, physicians can upload cases they have managed to the Medical Record Circle. Other physicians who follow these updates can learn new techniques through the associated images, thereby further meeting their educational needs. Physicians are highly motivated to showcase cases with which they are satisfied, resulting in high engagement within the Medical Record Circle.

Currently, the number of physician users on the dentist assistant’s doctor-side platform has expanded to nearly 30,000, covering 34 provinces. Since October, Haoyaoyi has gradually begun to onboard physicians from public hospitals. By the end of November, the Haoyaoyi platform was generating 30,000–40,000 appointments per month, with 63% of users being first-time patients.

How Can Dentists Master Their Craft? An Advanced Training Program for Dentists

In addition to learning from dental assistants within case-sharing communities, dentists also have access to “Haoya Dental Academy,” a systematic continuing education service platform provided by Haoya Dentist to meet their ongoing needs for knowledge and skills development.

Due to differences in healthcare systems and geographic regions, some dentists in their career development phase lack access to quality educational resources, are unable to participate in international academic conferences, and even have limited exposure to complex clinical cases. Consequently, their ability to acquire new professional knowledge and practical skills is constrained.

Haoya Dental College is positioned as a lifelong learning platform for dentists, integrating internet-driven capabilities. It offers systematic continuing education services by consolidating resources such as advanced technologies, equipment, materials, hospitals, and regional educational assets. The platform provides structured curricula, a learner rating system, intelligent tracking of student progress, course evaluation mechanisms, and mobile internet-based online learning terminals.

Sun Lu, Vice President of Haoyaishi Market, told VCBeat that in addition to providing online learning opportunities for dentists, Haoyaishi also offers them a platform for offline hands-on practice. Haoyaishi Dental Academy brings together advanced technologies, equipment, and materials to provide strong learning support for its students.

How to Effectively Manage a Dental Clinic? A More Practical, Clinic-Oriented SaaS System

In addition to serving doctors, Haoyaishi also provides an intelligent management service platform for dental clinics. Since September 2015, Haoyaishi and Yaboshi have established a deep strategic partnership through team-based integration, jointly developing a SaaS system tailored for clinic operations.

To address common challenges faced by dental clinics, such as patient shortages, high costs of consumables, and weaknesses in brand promotion and clinic management, the SaaS system jointly promoted by Hao Yayi and Ya Boshi helps dental clinics with internal management, including marketing and promotion, patient visits, equipment and consumables, cost analysis, and financial accounting. It also synchronizes with the dentist assistant on the doctor’s end to enable real-time appointment scheduling and management.

To facilitate the work of clinic physicians, this SaaS system adopts internationally advanced case documentation modules and provides a graphical point-and-click interface. With simple selections, it can rapidly generate thousands of combinations of examinations and diagnoses, laying the foundation for standardized electronic medical records.

Meanwhile, the SaaS system’s intelligent decision-support feature for operational data provides professional, comprehensive, and visualized operational statistics. It generates data reports from multiple dimensions—such as revenue, physicians, visit types, patient sources, and work hours—enabling outpatient clinic managers to monitor clinic performance in real time and make informed, data-driven decisions.

Furthermore, its intelligent consumables management module provides consumption alerts and enables one-click replenishment with rapid delivery, thereby reducing inventory backlog and maintenance burdens. By integrating high-quality consumables distributors, it offers outpatient clinics a wider selection of supplies.

It is understood that the clinic SaaS system developed by Yaboshi has been in operation for 15 years, covering a total of 10,000 clinics.

How Can Patients Find a Good Dentist? Creating a Dianping for Dental Care

With the foundation of the doctor-facing and clinic-facing platforms in place, providing patient-facing services becomes relatively easier. Patients’ primary needs are to quickly find suitable doctors nearby and avoid overtreatment. The Haoyayi Doctor-Patient Platform is designed specifically to address these issues.

On the Haoyayi doctor-patient platform, patients can consult with doctors of interest to determine which provider offers the most satisfactory responses and the most acceptable price range. They can also refer to reviews from other patients, making the platform’s functionality similar to that of Dianping. Patient reviews directly influence a doctor’s long-term success on the platform and their ability to attract more users.

As a result, physicians will be highly attentive during diagnosis and treatment, leading patients to provide highly favorable feedback after their visits, thereby creating a virtuous cycle.

To prevent patients on the platform from being subjected to overtreatment, Haoyayi has introduced the “Overtreatment Protection Plan.” If medical appraisal confirms that a patient has received unnecessary treatment, Haoyayi will provide advance compensation to the patient and subsequently seek recourse from the physician and clinic involved; furthermore, the physician will be removed from the platform.

What users are concerned about is who bears the liability in the event of a medical malpractice incident during diagnosis and treatment. Regarding this point, Sun Lu introduced that, first and foremost, the Haoyayi platform strictly vets physicians’ qualifications to eliminate the root causes of medical malpractice. However, should a medical malpractice incident occur involving a patient on the Haoyayi platform, Haoyayi will assist the patient in resolving medical disputes and other related issues, and assume corresponding liabilities.

Why Target Oral Healthcare? Because of Strong Demand and Tight Supply

China’s dental healthcare market holds immense potential. On one hand, the development of dental care services has lagged behind robust demand. On the other hand, while the dental sector is highly marketized, it lacks unified regulatory standards, resulting in low industry concentration.

Taking Beijing as an example, among its permanent resident population of over 22 million, more than 90% suffer from varying degrees of oral diseases. According to data from the Beijing Municipal Health Bureau, the annual number of dental visits at hospitals and clinics across all levels in Beijing exceeds 10 million. In first-tier cities like Beijing, there is a gap of nearly 10 million in terms of dental treatment coverage and capacity. Compared with the highly developed dental care markets in Europe and the United States, China’s dental treatment sector remains relatively slow and lagging behind.

Furthermore, there is a significant shortage of high-quality dental resources. According to statistics from the Chinese Medical Doctor Association, the ratio of dentists to population in China is 1:28,000, whereas the ratios in the United States, Western Europe, and Japan are 1:625, 1:1,600, and 1:1,429, respectively.

In this broader context, Sun Guangfeng is determined to fully tap into vertical markets with greater focus and dedication, striving to advance the development of China’s dental healthcare market.

Sun Guangfeng stated, “Haoyayi brings together dentists, clinics, and patients, offering precise matching for patient care needs and efficient utilization of idle medical resources.”

The full-stack product architecture and technical team at Haoya Yi is led by Chief Technology Officer Sun Kai. It is reported that Mr. Sun previously worked at Baidu for six years, serving as a core architect for Hive Search and as a full-stack engineer. He possesses extensive experience in internet product architecture design, big data processing, and front-end and back-end development for iOS and Android systems.

It is reported that Haoyayi has nearly 100 full-time employees and has established eight branches across China. Haoyayi secured Series A financing at the end of last year and is currently raising Series B funding.

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