MedSci Healthcare Builds In-Hospital Health Service Platform Leveraging Wi-Fi as Entry Point

When dining at a restaurant, users can access the establishment’s Wi-Fi by following its official WeChat account or logging in via a web page. Similarly, when shopping at supermarkets or malls, customers can connect to the venue’s Wi-Fi by following its official WeChat account or completing a web-based login.

While inpatients and their accompanying family members were still complaining about the lack of free Wi-Fi in hospitals, MedSci’s product, “Olive Branch,” had already brought Wi-Fi connectivity into hospital facilities. Users can access the free Wi-Fi by logging in through their mobile phone’s built-in browser, following the “Olive Branch” WeChat official account, or downloading the “Olive Branch” app. In this way, MedSci aims to use Wi-Fi as a vehicle to position hospitals as entry points for internet-based healthcare services, striving to become the “Ctrip” of the digital health sector. This approach enables the company to provide users with one-stop medical services, along with health-related offerings such as biotechnology products, insurance, and patient escort services. Meanwhile, it facilitates precise targeted advertising for B-side manufacturers.

Wi-Fi: Closest to User Scenarios

Prolonged outpatient waiting times and the need for internet connectivity during hospitalization represent rigid demands. Furthermore, with the development of mobile healthcare, an increasing number of medical professionals require faster network access for clinical interactions. These are all practical needs.

So why choose Wi-Fi as the entry point? Deng Guiwei, co-founder of MedSci, told VCBeat,

First, in terms of business model, healthcare services are characterized by low-frequency demand; however, within medical scenarios, the need is intense. It is often only when illness strikes that people realize the importance of health. Therefore, how to enter professional settings and rapidly meet healthcare needs is a core proposition.

Secondly, in terms of scenarios, hospitals (especially Grade A tertiary hospitals) serve as the primary transaction hubs where core medical resources and patients converge. These institutions host a large number of professional users. Currently, the challenge for mobile healthcare lies in its reliance on traditional offline promotion methods for user acquisition, resulting in a lack of foundational user sources. Hospital Wi-Fi, being an essential service, can address this issue.

Finally, from a trend perspective, an increasing volume of medical-grade wearable and sensor data will require cloud connectivity in the future. In this context, Wi-Fi within hospital settings serves as a natural data transmission interface, enabling the provision of health data services.

From the perspective of scenario-based services, it can be expanded as follows:

For example, patients and their families often experience hospital visits as disorganized, helpless, and boring. On one hand, patients frequently get “lost” within the hospital complex; when this happens, they are unsure whom to ask for directions, making the process time-consuming, and the waiting period becomes tedious for them. If a platform were available at that moment to provide free Wi-Fi for mobile internet access and even offer an indoor map with step-by-step navigation to their next destination, users would certainly be highly inclined to adopt it.

For example, patient education is a routine task for hospital medical staff, and using electronic devices to look up medical information is also standard practice. With Wi-Fi access, healthcare professionals can browse the internet freely. Furthermore, if this platform could directly deliver precise patient education materials to patients, thereby reducing some of the workload for medical staff, it would likely be well received by healthcare professionals.

For example, pharmaceutical companies, medical device manufacturers, and market research firms need to convey information accurately to healthcare professionals or patients. Traditionally, pharmaceutical and device companies have relied on medical representatives to disseminate information and promote products. This approach not only carries a high risk of information distortion but also incurs substantial labor costs for enterprises. Meanwhile, research institutions typically distribute questionnaires to patients or physicians through hospital nursing stations. This method results in low distribution and response rates for the surveys, while also inadvertently increasing the workload of nurses.



WiFi is merely the entry point; the ultimate goal is a comprehensive health services ecosystem.

Compared to mobile medical care, mobile health represents a broader market. As residents’ health awareness rises and health data monitoring improves, the demand for disease prevention and health maintenance is growing stronger. Meanwhile, advances in medical technology have led to an increasing number of acute conditions becoming chronic, further shifting the demand for healthcare services outside of hospitals.

Based on the actual network needs within hospitals, Deng Guiwei believes that using Wi-Fi as an entry point to penetrate the hospital sector and providing users with a service-and-product platform for the precise delivery and vertical push of new medical and health technologies will unlock a vast market.

For example, patients in hospitals can opt for medical escort services; family members accompanying oncology patients may browse new products for early cancer screening technologies or purchase anti-cancer insurance. Beyond core clinical care, there exists a larger health market within the medical setting, which often serves as the initial trigger for health-related needs.

Leveraging the positioning and high-speed communication capabilities of Wi-Fi, MedSci has effectively established a medical cloud within healthcare settings, enabling precise connectivity between doctors and patients across various departments.

Recently, the first version of Olive Branch, an app under MedSci, was launched. Although the interface is still somewhat rudimentary, a preliminary review reveals that users can purchase insurance, caregiving services, rehabilitation products, and other offerings through MedSci’s Wi-Fi platform. Users can directly select their desired products from the product list and place orders.

Olive Branch Interface

From the perspective of partners, MedSci collaborates with pharmaceutical companies, medical device manufacturers, and insurance enterprises. MedSci provides these partners with a platform to connect directly with end-users (B2C), enabling the direct transmission of product information and products to consumers. Currently, MedSci is continuing to seek product partners, aiming to more precisely deliver high-quality products to end-users.

Backed by a professional medical team, MedSci has established in-depth collaborations with numerous well-known listed biotechnology companies, insurance providers, and pharmaceutical companies across multiple areas, including e-commerce products, data tracking, and patient education.

Display Interface for Selected Partner Products

It is reported that MedSci was established in August 2014 and has currently signed contracts with more than 100 Grade A tertiary hospitals across China, boasting over 100,000 daily active users.

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