Top 10 Domestic Children's Wearable Device Brands: Company Profiles and Product Overview

2015 was a year of vigorous growth for wearable devices, which were then in the nascent stage of market development. At the recently concluded Consumer Electronics Show (CES) in Las Vegas, numerous manufacturers showcased their latest electronic products to the world, including the quietly emerging category of wearable devices.

Alcatel OneTouch (a French telecommunications equipment and mobile phone supplier, now acquired by TCL) unveiled its newly developed CareTime smartwatch for the children’s market at this exhibition. This 2G GPS-enabled watch is designed specifically for parents to monitor their children’s safety in real time. Powered by GSM technology, it features a simple and user-friendly interface that allows up to ten pre-stored, parent-customized phone numbers, enabling parents to communicate with their children via calls or text messages at any time. Equipped with triple-positioning technology combining built-in GPS, Wi-Fi, and cellular networks, along with a cloud-based application compatible with both iOS and Android systems, CareTime can accurately pinpoint a child’s location within one minute, whether indoors or outdoors. When a child leaves a designated safe zone, the CareTime kids’ smartwatch immediately alerts parents through its Geofencing feature. Additionally, CareTime boasts IP65-rated water and dust resistance, is available in two colors, and offers a battery life of up to four days. The CareTime smartwatch was first launched in Europe and Latin America in April 2016.



As tech giants such as Google, Apple, Samsung, and Huawei have successively entered the wearable device market, a growing number of companies have joined this emerging industry in recent years. Wearable devices truly shone in 2015, attracting significant consumer attention. According to the “Wearable Devices Research Report” released by the China Academy of Information and Communications Technology (CAICT), the market size of smart wearable devices in China reached RMB 12.58 billion in 2015, with a remarkable growth rate of 471.8%. As a niche segment within this market, children’s wearable devices have experienced particularly rapid growth.

Of course, CareTime is not the first smartwatch designed specifically for children. Both domestically and internationally, numerous companies have long been entering the children’s wearable device market. The functionalities of children’s wearables primarily encompass child safety, location-based services for health monitoring, vital sign detection, communication, and education. Below, we will provide an overview of the diverse range of children’s wearable devices available in China and abroad.

Top 10 Domestic Children's Wearable Device Brands:

1. Abazhen Children's Smart Watch

Abating is a brand under Shenzhen Wuzhou Wireless Technology Co., Ltd., specializing in children’s wearable devices. Since its establishment in 2013, it has launched four generations of children’s smartwatches: KT01L, KT01S, KT01W, and Abating Little A (KT04). In 2014, it claimed the top spot in the children’s smart wearable category during the Double 11 shopping festival, ranking seventh overall. Within just a few years, it transformed from an obscure newcomer into a leading player in the children’s wearables industry.



Abating’s children’s smartwatch focuses on calling and positioning—featuring a smart communication and location-tracking watch designed for children aged 3 to 12. The watch is equipped with a mobile communication module and is compatible with the Android system, allowing parents to configure the device via a smartphone app to enable real-time voice messaging and phone calls between both parties. The fourth-generation product, Xiao A, features a color OLED touchscreen and comes in multiple color options, offering improved usability compared to its three preceding generations.

The Abating smartwatch features a triple-mode, five-layer positioning system that integrates satellite navigation technologies such as China’s BeiDou Navigation Satellite System and GPS, supplemented by Wi-Fi and cellular base stations from China Unicom and China Mobile, enabling precise location tracking within a short time. Parents can define safe activity zones for their children; if a child moves outside the designated geofence, the app will automatically send an alert to the parents. An alarm is also triggered if the watch becomes detached from the child’s wrist. Additionally, the Abating smartwatch includes health monitoring features for children. It is currently priced at 999 yuan and has an IP65 water-resistance rating.

2. 360 Children's Guardian Smartwatch, Pendant

As a leading player in the field of internet security, 360 launched its children's smart bracelet as early as 2013. Its functional design is similar to that of most children's smart hardware, with a primary focus on location tracking. Starting with the second generation, 360 upgraded its children's smart bracelet to a smartwatch.



Currently, 360 officially launched its upgraded children’s smartwatch product, the 360 Children’s Watch 3S, in January 2016. As the third-generation upgrade of the 360 Children’s Watch series, it supports essential features tailored for children, including two-way calling, one-way audio monitoring, voice intercom, and real-time location tracking. Additionally, the 360 Children’s Watch 3S introduces “Tap-to-Connect” and “Make Friends” functions to enhance children’s social interactions. The watch also offers a rich library of emoticons, allowing children to send various emojis to their parents, who can in turn respond with “likes” as encouragement, thereby fostering greater parent-child interaction. In terms of battery life, the 360 Children’s Watch 3S is equipped with a 520mAh polymer gel lithium battery, providing up to three days of continuous use.

In terms of pricing, the 360 Kids Watch 3S is priced at 499 yuan. Its practical real-time positioning feature offers precise location tracking within 20 meters indoors and 5 meters outdoors, with more stable signals, enabling parents to keep track of their children’s whereabouts at all times.

In addition, the 360 Children's Guardian product line includes a smart pendant. On October 15, 2015, 360 launched China's first smart pendant, which retains all the features of the second-generation 360 children's smartwatch, including quadruple positioning, audio recording, one-touch SOS, Bluetooth anti-loss, geofencing, and historical trajectory tracking. The pendant still requires pairing with a smartphone. Its design features Disney's classic cartoon characters Mickey and Minnie Mouse. It incorporates safety features such as 50-meter precise positioning, 10-second ambient sound recording, and step counting. With its compact size and portability, it offers a standby time of three days. The pendant has a built-in, non-removable SIM card and comes with two months of complimentary service. Subsequent subscription fees are RMB 30 per quarter or RMB 90 per year. The current price on the official website is RMB 239.



3. Ubi Smart Learning Watch

The Ubi Kids Smartwatch is a smartwatch designed for children aged 3 to 7, launched in 2015 by Youyang Culture Media (the company behind hit animated series such as “Pleasant Goat and Big Big Wolf” and “Boonie Bears”).

The most significant distinction from other children’s smartwatches is that, in addition to basic features such as location tracking and calling, Ubi integrates online learning capabilities for children. By leveraging wireless connectivity and cloud storage technologies, it enables voice control of the watch. Its three core learning functions—intelligent operation, intelligent dialogue, and intelligent translation—are not available in other children’s smartwatches on the market. It facilitates online coursework across multiple subjects, including Chinese, mathematics, English, and science, offering features such as recitation of Tang and Song dynasty poetry, real-time English translation, and explanations of general knowledge. The Ubi smartwatch connects via Wi-Fi and is supported by an extensive voice database, capable of addressing children’s countless “why” questions. Furthermore, the system continuously upgrades its database based on user feedback.



Amid fierce competition in the children’s smartwatch market, Ubi Kids Smartwatch has effectively addressed parents’ pain points regarding their children’s learning, garnering positive market response. Currently priced at 789 yuan, it is considered a high-end product in the children’s smartwatch segment.

4. Xiaomi MiTu Smart Watch

As a rising force in the internet sector, Xiaomi has been committed to building its own ecosystem of smart home products, with offerings spanning smart hardware such as televisions, air purifiers, bedside lamps, and cameras. Previously, Xiaomi launched the Mi Band, focusing on fitness tracking and health monitoring. In mid-December 2015, Xiaomi released a crowdfunded product—the Mitu Children’s Phone Watch—priced at RMB 269. Consistent with its strategy of leading the industry through high cost-performance ratios, this newly launched children’s phone watch follows the same approach.



In terms of functionality, the MiTu Smart Watch offers all the features of a standard smartwatch, including geofencing alerts, one-touch SOS, location history tracking, one-touch navigation, and voice message sending with a single press. Its three main selling points are HD two-way calling, quintuple positioning, and ultra-low radiation. Additionally, the built-in “Renwoxing” SIM card in the MiTu Smart Watch comes with no monthly subscription fee, no roaming charges, and no mandatory monthly plans; both long-distance and local calls are priced at RMB 0.1 per minute, offering higher cost-effectiveness compared to similar products. The device supports up to six days of standby time and is currently available for purchase through the Mi Home app.

5. BBK Xiao Tiancai

As a sub-brand of BBK, Xiao Tian Cai has long focused on the research and development of products for the children’s market, with its product portfolio encompassing early childhood educational devices, storytelling machines, and tablets for children. In 2015, driven by the strong performance of its Xiao Tian Cai smartwatches for children, BBK successfully rose to become the fifth-largest player in the global wearable device market by share. Xiao Tian Cai’s R&D capabilities and media promotion prowess in the smartwatch sector have been widely recognized within the industry. During the development of its first-generation smartwatch, the Y01, Xiao Tian Cai secured 114 patents, far outpacing other domestic brands. In terms of media promotion, its advertising campaign—“No matter where you are, one call and we’ll find you right away”—has saturated major media platforms, resonating deeply with consumers.



In terms of functionality, the XTC smartwatch offers nothing particularly unique, focusing primarily on calling and location tracking. It features an IPX7 water resistance rating and supports China Mobile and China Unicom GSM networks with nano-SIM cards. Its capabilities in voice calls, text messaging, contacts, friend-making, and group chats are similar to those of most other children's smartwatches. XTC has currently launched its second-generation product, the Y02, priced at 798 yuan.

6. Huawei Honor Xiao K

On August 20, 2015, Huawei officially launched the Honor Xiao K, a children’s calling smartwatch, marking its entry into the children’s wearable market. As a globally recognized Fortune 500 Chinese enterprise, Huawei has long enjoyed strong consumer trust in its products. In particular, by naming its first children’s smart device under the Honor brand, Huawei aimed to leverage Honor’s favorable reputation to penetrate the children’s wearable market.



The newly released children’s smartwatch features a Disney cartoon-inspired design and a built-in color touchscreen. It supports two-way HD calling, adding friends by shaking the watch, five-layer positioning, one-touch SOS, precise activity tracking, and badge-based rewards. The Honor Xiao K stands out for its communication capabilities, leveraging Huawei’s strong heritage and expertise in telecommunications. On the Xiao K, antennas are embedded into the dial via laser engraving, which enhances signal reception while significantly reducing radiation exposure to children’s wrists. Priced at 688 yuan, the Honor Xiao K falls within the mid-range segment of China’s children’s smartwatch market.

7. Tencent Kids Smartwatch – Camera Capable

In April 2015, Tencent launched a smartwatch called “Tencent Kids Guardian,” marking its initial foray into the children’s wearable device market. The standout feature of this children’s smartwatch is its integration with WeChat, enabling core functionalities such as location tracking, real-time monitoring, and voice communication. Additionally, it offers several advanced features not commonly found in standard children’s fitness bands, including calorie expenditure tracking, sedentary behavior reminders, sleep monitoring, background lock protection, and IP67-rated water resistance.



However, the market response to this product was lukewarm. Subsequently, in August 2015, Tencent, in partnership with Shenzhen Peiqi Digital Technology Co., Ltd., launched the second-generation children’s smartwatch in Shenzhen. Officially billed as the world’s first “photo-capable, zero-error” children’s phone watch, it was priced at RMB 598.
In terms of specifications, it features a 1.12-inch OLED screen with a resolution of 128x128, an SOS emergency button, and support for calls, GPS positioning, Wi-Fi, and 2G networks. It is also IP65 dustproof and waterproof. The battery life lasts for 5 days, and it supports connectivity with iOS, Android, and WeChat. Additionally, it includes features similar to WeChat’s “Shake” and “People Nearby,” along with multiple wearing options.
In addition to significant improvements in appearance and design, the second-generation Tencent children's smartwatch features a 300,000-pixel camera that enables assisted positioning through photo capture.



8. Budiu Smart Positioning Children's Shoes

In the field of children's wearable technology, many industry insiders have chosen smartwatches as the entry point. However, as an accessory, watches add a certain degree of extra burden to wearers. From a safety perspective, watches are easily removed or turned off. Taking a unique approach, Beijing Alice Huancheng Technology Co., Ltd. has introduced smart shoes as the interface, launching the world’s first children’s smart positioning shoes—Budiu.
On August 5, 2014, Budiu, a smart children's shoe designed to prevent kids from getting lost, launched its crowdfunding campaign. Due to the positive market response to the first-generation anti-lost product, the Budiu 2.0 smart positioning shoes were released in February 2015. Compared with smartwatches, smart positioning shoes represent a scarce product offering in the children's market. Currently, these shoes are primarily targeted at children aged approximately 2 to 10 years.



“Budiu” positioning shoes primarily rely on GPS and LBS base station technology. A GPS chip is embedded in the slot of the shoe tongue, which, when used with the accompanying app, enables location tracking for children. According to previous official statements from Budiu, the positioning accuracy ranges from 50–500 meters indoors and 3–15 meters outdoors. Users can purchase the new version of smart positioning children’s shoes on the official Budiu website or e-commerce platforms such as JD.com and Suning, priced at 499 yuan, which includes one year of data service fees (valued at 90 yuan).

9. Sogou Tangmao — The Storytelling Watch

On December 8, 2014, Sogou announced the launch of the Teemo T1, a children’s walkie-talkie and positioning smartwatch. The device features voice intercom, location tracking, motion-sensing games, and voice-based time announcements. Designed primarily for children aged 3 to 6, the T1 offers a relatively limited set of functions.
In response, Sogou launched the second-generation Tangmao T2 smartwatch on August 23, 2015, featuring comprehensive functional upgrades. Primarily designed for children aged 6 to 12, the T2 offers 15 functions, including voice calls, voice dialing, storytelling, real-time location tracking, family group chat, health step counting, enhanced audio listening, one-touch SOS, emergency calling, and remote alarm setting. Additionally, the T1 model can also acquire the storytelling feature through a software update. At the time, it stood out in the market as a children’s smartwatch with robust functionality and comprehensive services.



The T2’s flagship feature is its “storytelling watch” capability. Through a partnership with Kaishu Storytelling, a popular children’s bedtime story app, the Tangmao T2 pushes the latest stories to young users daily, enabling them to listen to “Kaishu Storytelling” in real time every day.
The Tangmao T2 is currently available in two colors: Pudding Pink and Sky Blue. Its design is slightly less appealing compared to other children's smartwatches. In terms of display, the Tangmao T2 uses an LED pixel screen. It is currently priced at 698 yuan, which includes a one-year service fee. The companion app supports both Android and iOS systems. The device is equipped with a 400 mAh battery, offering up to four days of standby time.

10. ZTE Idol Leads the Trend in Children’s Smartwatches at CES

At the recently concluded CES, ZTE’s latest children’s smartwatch drew significant media attention. It is reported that ZTE will adopt “Yidou” as the brand name for its first smartwatch line. This launch of a children’s smartwatch marks ZTE’s inaugural major step in building out its smartwatch and wearable device supply chain ecosystem.
In fact, ZTE had previously released a children’s smartwatch, the Shouhubao GA365, but this product was relatively unsuccessful. Its waterproofing, positioning accuracy, build materials, and call quality were subpar, resulting in a lukewarm market response. This time, ZTE unveiled its latest product at CES, demonstrating its determination to recommit to the wearable device market.



Yidou has gone to great lengths in its product design, enlisting the renowned domestic design brand LKK to lead the effort. The device features a minimalist, integrated streamlined aesthetic that aligns with the preferences of parents born between 1975 and 1985. Additionally, the strap incorporates multiple sets of fading lines, lending Yidou an overall look that is both simple and refined.
Yidou Yidou employs a quadruple positioning system combining GPS, GPSONE, LBS, and Wi-Fi to ensure precise location tracking. While maintaining essential calling capabilities, it integrates smart features such as one-touch WeChat video calls and one-touch location navigation. Additionally, it offers extended battery life, health-focused step counting, caller ID, WeChat voice messaging, alarm reminders, classroom mode (call disabling), and real-time emergency monitoring.

In terms of radiation, Yidou complies with the U.S. FCC and EU CE certification standards, has obtained network access permission from China's Ministry of Industry and Information Technology (MIIT), and emits virtually zero radiation during daily wear. Equipped with a 500mAh high-capacity battery, German precision-engineered protection ICs, and ZTE’s low-power consumption technology, Yidou offers a theoretical battery life of up to 12 days.
This product is expected to be launched in February 2016.

Currently, the domestic market for children's smart wearable devices is in a phase of explosive growth. An examination of the current children's smartwatch segment reveals that more than 200 brands are offering products for sale. However, the reality is far from ideal: severe product homogenization and inconsistent quality levels persist, and no single dominant player has yet emerged. Children's smart wearables are primarily concentrated in categories such as smartwatches, smart shoes, and pendants. These devices mainly feature positioning and calling functions, while many companies are exploring unique value-added features related to learning, education, and entertainment to establish their own competitive advantages. The specific nature of children's smart wearables necessitates exceptionally high standards for product appearance, materials, and radiation emissions, which are key priorities for major companies in this sector. Who will ultimately disrupt the children's wearable market and emerge as the dominant leader remains to be seen.