Zhu Li Ye Aims to Build a Nationwide Virtual Medical Service Network Empowering Patients with Personal Doctors

Recently, a video of an ordinary woman publicly confronting scalpers and angrily accusing hospitals and ticket touts of colluding went viral online, sparking significant public outcry. The incident galvanized the public, with some rallying behind the woman and condemning the scalpers, while others pointed to unreasonable flaws in healthcare policies. In response, Li Junling, CEO of Beijing Zhuliye Health Technology Co., Ltd. (hereinafter referred to as “Zhuliye”), remarked, “It is useless to complain about being unable to secure a registration appointment. The simplest solution is to pay for a dedicated private physician—that is precisely what I aim to provide.”

In fact, the effective remedy prescribed by Dr. Li is precisely what Zhu-Li-Ye is currently implementing. In March 2014, he co-founded the Zhu-Li-Ye Group with two other partners, undertaking the noble mission of “enabling more families to enjoy good health” and aspiring to build a medical resource alliance that offers the best service, highest efficiency, and largest scale. The other two partners are none other than Zhu Jiman, Chairman of Harbin Yuheng Pharmaceutical Co., Ltd., and Ye Yihuo, a seasoned serial internet entrepreneur and Dr. Li Junling’s close friend from his class in the School of the Gifted Young at the University of Science and Technology of China.

As a high-IQ prodigy from the Youth Class, Li Junling’s profound essay “Pioneering the Future,” published on the official website, is sure to leave readers dazzled while also earning their respect and admiration. As stated in the conclusion, “The world of today will undoubtedly belong to young people who dare to innovate and create.” The motto “Actively shape the future and independently design entirely new rules of the game” serves not only as Li Junling’s inner monologue but also as a true reflection of his medical ideals.

“My vision for the future hospital is quite simple. Over the past 30 years, people in China have developed countless new habits, and today I aim to add one more: when ordinary citizens fall ill, they should no longer need to register and queue at hospitals; or, if they do go to a hospital, it should not be for registration but to see their assigned physician directly. What we strive to achieve is to assign a dedicated physician to every individual, encouraging them to consult their private doctor when sick, thereby cultivating this habit,” said Li Junling.

The service process of future hospitals is also straightforward. Users can download the app or call the 400 hotline for assistance. On the app’s interface, users can search for hospitals, departments, and doctors across China. They can select a suitable physician based on price, medical condition, doctor’s availability, geographic location, or personal preference, and then book an appointment online.

In addition to physician appointment services, Zhu Liye also offers users a range of optional personalized medical services. Dedicated medical consultants in different hospital regions provide individual services such as professional consultation accompaniment, scheduling of examinations, outpatient visits, and hospital admissions. They assist users with appointments, registration, payment, medication purchases, and coordination, while overseeing the quality of all services to deliver a comprehensive, one-stop medical service experience.

In fact, personalized medical services encompass a broad range of offerings. Zhu Liye has also partnered with third-party institutions to launch customized programs, such as high-end cross-border healthcare services including oncology treatment in the United States, in vitro fertilization (IVF) in the United States, childbirth in the United States, and postpartum care centers.


Li Junling stated that China lacks a well-defined concept of family physicians and a mature tiered diagnosis and treatment system like those abroad. Therefore, Zhu Liye’s exclusive physician service precisely fills this industry gap. These licensed physicians, recruited from major medical institutions, continue to provide appointment-based consultation services after joining the platform. They also help maintain electronic medical records for each consultation and referral, facilitating the establishment of long-term, stable doctor-patient relationships.

Membership fees range from 2,800 to 9,800 yuan per year. Upon enrollment, patients enjoy unlimited appointment scheduling with physicians and gain access to physician referral services. Similar to the Kaiser Permanente model in the United States, members select a primary care physician for long-term follow-up after purchasing insurance. This physician conducts initial consultations and, based on the patient’s specific condition, refers them to the most appropriate specialist within the medical group who has greater expertise in treating that particular disease.

The same applies to Zhu Liye’s exclusive doctor model. What users purchase is not the long-term service of a single physician, but rather a virtual network system composed of doctors across China on the platform. Therefore, each doctor is backed by extensive medical resources. If the assigned exclusive doctor is unable to resolve a patient’s condition, the system’s algorithm will arrange for other physicians to provide care either online or offline. In other words, Zhu Liye offers members holistic solutions by building an integrated virtual hospital system that spans regions, specialties, and hospitals throughout China, with each doctor in the network serving merely as a local access point. “Doctors practice at their respective hospitals. When members consult them, minor ailments are addressed directly, while more serious conditions can be managed by leveraging the network to find better-matched specialists. This is precisely what we are doing,” explained Li Junling.

Therefore, Li Junling remains skeptical about the national policy’s gradual relaxation of regulations on physicians’ multi-site practice, at least for the time being. “Is he still a monk if he leaves the temple?” He believes that China’s current healthcare system makes it difficult for doctors to truly realize their professional value. One reason is that modern medicine relies heavily on diagnostic tests; without blood tests and laboratory analyses, clinical diagnosis becomes unfeasible. Meanwhile, advances in modern medicine have led to increasing subspecialization among physicians, leaving them with limited knowledge beyond their narrow fields of expertise. Consequently, doctors face significant obstacles in establishing independent practices.

Furthermore, according to data released in September 2015 by Li Tao, Director of the Health Development Research Center under the National Health and Family Planning Commission, China currently has 170,000 general practitioners, with a shortfall of 180,000. To meet demand, the number of general practitioners must grow by 36,000 annually over the next five years. Since last-minute efforts are futile and it is too late to train new practitioners now, Li Junling’s solution is to allow existing specialists to serve as exclusive private physicians on the platform. Leveraging the online network system, this approach can meet current market needs.

“I want to build our medical services on a solid foundation and avoid constantly shuffling doctors around. By organizing a virtualized network, we may invest less than one million yuan now, but it could generate trillions in output value in the future. This is our advantage and the key to our success. It’s like building a highway: once the road is properly constructed, commercial insurers, pharmaceutical companies, and others will naturally set up their ‘gas stations’ and ‘supermarkets’ along the way, making collaboration an inevitable outcome,” Li Junling told VCBeat.

If you are interested in this project or have a startup venture seeking media coverage, please contact VCBeat staff by adding WeChat ID: zhn88369