Recently, Qingpingguo Health officially announced the completion of its $10 million Series B financing round, led by DT Capital Partners and followed by GSR Ventures, the investor from its Series A round.
Since its establishment in August 2013, Qingpingguo Health has secured millions in angel investment from renowned angel investor Wang Gang (the angel investor behind Didi Chuxing) and over RMB 30 million in Series A funding from the top-tier venture capital firm GSR Ventures, all within less than two years.
Green Apple Health is a mobile application designed to foster strong, acquaintance-based doctor-patient relationships. It features separate interfaces for physicians and the general public. Its primary function is to enable patients to maintain continuous contact with their physicians after offline consultations, thereby reducing costs and improving the efficiency of follow-up care. Patients can communicate directly with physicians through online text-and-image messaging and telephone consultations, and enjoy personalized services such as appointment scheduling for additional slots, medication prescribing, and home delivery. For physicians, the platform facilitates personal brand building, patient base accumulation, and additional income generation, helping to restore the intrinsic value of medical services.
Xu Jiazi, Founder and CEO, stated that the “Acquaintance Doctor-Patient” model has successfully helped Qingpingguo Health rapidly capture the physician market. As of August 2015, Qingpingguo Health had registered more than 30,000 physicians in Shanghai and Beijing. Looking back at the full year of 2015, the team achieved coverage of over 60% of physicians at Grade 3A hospitals in Beijing and Shanghai, laying a solid foundation for the platform’s development. Furthermore, Xu Jiazi believes that the past two years have been marked not only by the rapid growth of mobile health but also by fierce competition and survival of the fittest. Nevertheless, the potential of mobile health remains immense. She considers 2016 to be a very intriguing year for mobile health, with the real action just beginning.
Green Apple Health unveiled an ambitious strategic layout in 2015, integrating a vast array of high-end industry resources. For instance, it established a strategic partnership with Cardinal Health, a top-100 global enterprise and U.S. healthcare services provider, to enable online prescription dispensing. Patients can simply place a one-click order on the Green Apple Health platform; upon approval by a physician, the medications are delivered directly to their homes via courier.
Furthermore, Qingpingguo Health has established a long-term strategic partnership with Hongyan Hui, a premium women’s club, to provide more targeted medical services for female users. It has also entered into a strategic collaboration with Cedars-Sinai Medical Center, the preferred hospital of Hollywood celebrities.
In June 2015, to enhance its brand influence, Qingpingguo Health launched the highly influential “Respect Physicians Declaration” campaign in the medical community. Advocating for societal respect for doctors and rejection of violence to foster harmonious doctor-patient relationships, the initiative garnered widespread attention from all sectors of society and the media. Han Zheng, then Secretary of the Shanghai Municipal Committee of the Communist Party of China, was the first signatory. The campaign attracted participation from over 10 million people and received strong support from prominent public figures such as Yan Yan, Pan Shiyi, and Ren Zhiqiang.
Looking ahead, in 2016 Qingpingguo Health aims to help more users fulfill its promise that “seeing a doctor can be this simple.” Users can complete a series of pre-consultation preparations on the Qingpingguo Health platform, such as quickly finding the right specialist, sending messages directly to the physician, and scheduling appointments directly with the doctor. Qingpingguo Health also offers a range of premium ancillary services, including designating specific specialists for surgery, arranging hospital beds, and queuing on behalf of patients, among other healthcare facilitation services.