"I Am MVP" Doctor Brand Acceleration Program Officially Launches: Empowering Physicians to Build Personal Brands in the Digital Era

Over the past five years, venture capital investment in internet healthcare has steadily increased. Following a surge in 2014, the total investment amount reached a new high of $1.8 billion in 2015, representing a 28.5% year-on-year increase. Internet giants such as Baidu, Alibaba, and Tencent have actively entered the healthcare market.

Amidst the swirling smoke and surging tides of the capital markets, government agencies, insurance companies, healthcare institutions, and pharmaceutical enterprises have all been swept into the fray. At the core of medical services, physicians have become the focal point of contention among various stakeholders. More than two million doctors across China find themselves caught in a dilemma: on one hand, they are plagued by issues such as “medical disturbances” and excessive work pressure; on the other, they are highly sought after by numerous internet healthcare companies. To be, or not to be; that is the question.

As the “customers” of healthcare services, patients’ approaches to seeking medical care are undergoing subtle yet significant changes. In the past, patients’ first choice was often renowned hospitals; today, by proactively selecting physicians and seeking multiple second opinions, they are increasingly inclined to opt for high-quality diagnostic and therapeutic services.

Meanwhile, the introduction of policies such as multi-site practice and independent practice; the emergence of various new models of medical practice, including physician groups and physician studios; and the continued rapid expansion of private hospitals and joint-stock hospitals have implicitly raised the requirements for future physicians.

So, in this new era transformed by the internet, what do doctors need most?


Neither; they need

In the Internet era, physicians with top-tier professional expertise can no longer rely on word-of-mouth in local communities to earn the reputation of “renowned doctors.” To attract more patients, they must build their own personal brand.

In 2016, Diandian Doctor, China’s first professional agency specializing in multi-site physician practice management, partnered with VCBeat and Physician Daily to launch the “I Am MVP” 2016 Brand Acceleration Program for Chinese Physicians. The initiative aimed to identify physicians with strong market awareness (M: Most Marketing), connect with those whose visions and values align (V: Vision Valuable), and establish partnerships with physicians for brand management (P: Physician Partner), ultimately accelerating the development of physicians’ personal brands and facilitating their multi-site practice.

So, how can this goal be achieved? The organizers will provide participating physicians with complimentary one-on-one “Personal Branding” services tailored for 2016, addressing four key areas: brand positioning, brand essence, brand strategy, and brand exposure.

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Furthermore, the “I Am MVP” China Star Doctor 2016 Brand Acceleration Program has garnered support from renowned institutions across various sectors of the industry. Jointly hosted by 18 prominent investment firms and collaboratively supported by 49 leading enterprises in the healthcare industry, with coordinated promotional efforts by multiple major media outlets, this initiative leverages the collective strength of the healthcare sector to create the most impactful physician brand acceleration program of 2016.