Home YuXueYuan by Dr. Cui Yutao Releases Parenting Behavior Data Report from 10 Million Users and Files IPO Prospectus

YuXueYuan by Dr. Cui Yutao Releases Parenting Behavior Data Report from 10 Million Users and Files IPO Prospectus

Mar 03, 2016 16:24 CST Updated 16:24
DR.Cuiyutao Healthcare

Health Management and Preventive Healthcare Service Provider

On March 2, 2016, the parenting mobile application “Yuxueyuan,” operated under the Cui Yutao Children’s Health Management Center, held a launch event in Beijing. At the event, it released *The Power of Recording: Yuxueyuan User Parenting Behavior Data Report* (hereinafter referred to as the “Report”) and announced the initiation of its parenting ecosystem development.

The Yuxueyuan App has currently accumulated parenting records from tens of millions of users and gathered over 9,000 questionnaire surveys, on which the Report is based.

“The Report” is divided into two parts: parenting philosophy and parenting behavior. The section on parenting philosophy mainly covers three aspects: the characteristics of the parenting group, their parenting lives, and how they address parenting challenges.

The report shows that when it comes to resolving parenting challenges, mothers primarily turn to parenting apps, WeChat official accounts, and search engines.

微信号获得育儿知识

Nearly 80% of users frequently use one or two parenting apps.

每天都会使用APP

Nearly half of mothers follow 3–5 WeChat official accounts on parenting.

关注多少个育儿公众号

48.5% of mothers proactively read content from official accounts that interest them on a daily basis.

微信号阅读习惯

The section on parenting practices analyzes four aspects: breastfeeding, infant sleep, complementary feeding, and calcium supplementation.

For example, regarding nighttime awakenings, the report shows that 56.1% of babies wake up 1-2 times per night, and 30% wake up 3-5 times per night.

夜醒次数

The report also provides a detailed analysis of the impact of feeding methods, sleep-onset routines, sleeping arrangements, and outdoor activities on nighttime awakenings.

夜醒与喂养
夜醒与入睡
夜醒与活动

Dr. Cui Yutao stated, “The journey toward scientific parenting is long and arduous. This not only reflects my original aspiration in dedicating many years to popularizing children’s health knowledge, but also embodies the founding mission of our Children’s Health Management Center. We hope that an increasing number of mothers will embark on the path of scientific parenting under our science-based education and guidance.”

At the press conference, DR.Cuiyutao Parenting Academy also announced the launch of its parenting ecosystem initiative. Shao Zongzong, CEO of DR.Cuiyutao Children’s Health Management Center, stated that the rollout of DR.Cuiyutao Parenting Academy’s offline clinics has officially begun. The aim is to integrate high-quality service providers, share premium resources with an open mindset, leverage fan economics to create entry-point effects, and build strong customer loyalty and positive word-of-mouth through high-frequency services and refined user operations, thereby establishing an authoritative, high-quality, and comprehensive parenting ecosystem.