Miao Health Secures RMB 100 Million Series A Funding to Expand Innovative Health Behavior Management Model

VCBeat Exclusively Learns, the mobile health behavior management platform “Miao Jiankang” completed its RMB 100 million Series A financing in the first quarter of this year, led by Ronghui Capital, a subsidiary of Sunshine Insurance Group.

“Miao Health” is a comprehensive platform developed by Beijing Miaoyijia Information Technology Co., Ltd., focusing on personal health behavior management. It provides professional and high-quality health behavior management services to “Miao Health” users through four key areas: “user data integration,” “health data analysis,” “health solutions,” and “health behavior intervention.”

As of March 2016, the user base of the “Miao Health” mobile health management platform reached 7 million. It is reported that many well-known wearable device manufacturers, both domestic and international, have opened their data interfaces to Miao Health, establishing deep technical collaborations. Meanwhile, Miao Health has engaged in extensive partnerships with numerous insurance providers, medical institutions, and physical examination centers. In the near future, Miao Health is poised to become the largest data integration and analytics platform for smart wearable devices worldwide, as well as the most professional mobile health behavior management platform.

Target enterprise clients such as insurance companies, health checkup providers, and banks to pursue a B2B2C model.Mode

In terms of its business model, Miao Health adopts a B2B2C approach. It targets enterprise clients such as insurance companies, health examination centers, and banks, helping them meet their user retention needs while providing their customers with high-quality health behavior management services. The services Miao Health offers to insurance companies and health examination institutions come in two forms: one is service integration, and the other is the customized development of health management apps, along with assuming responsibility for app operations.

Miao Health App Interface

Establishing a Closed-Loop Management System for Daily Health Behaviors

Miao Health completes a closed-loop health management system for users through four domains: “User Data Integration,” “Data Analysis and Solutions,” “Health Behavior Intervention,” and “Value-Added Health Services.”

User Data Access:Miao Health completes the user data integration process by accessing relevant data through connections with smart hardware, user physical examinations, and user health assessments.

Data Analysis and Solutions:By leveraging a professional medical and advisory team, combined with big data analytics and personalized user data analysis, we provide users with tailored health solutions.

HealthBehavioral Intervention：Personalized health behavior intervention plans are developed based on individual users’ health records. By leveraging game-like task mechanisms and reward systems, users are actively engaged in interactive experiences that foster healthy lifestyle habits. These behavioral intervention strategies are tailored to each user’s unique profile, ensuring optimal alignment with their personal habits and health status.

Health Value-Added Services:Integrate with insurance, physical examinations, medical consultations, appointment scheduling, and medication purchasing—key touchpoints that deliver health services to users—based on user data profiles and corresponding health behaviors. Ultimately, achieve a closed-loop health management model that spans from data collection to intervention and finally to service delivery.

Within the closed-loop management model provided by Miao Health, users can improve their health through lifestyle modifications. By comprehensively adjusting multiple factors such as physical activity, sleep, blood pressure, and blood glucose, the model ensures the effectiveness of health behavior management. Furthermore, it provides personalized solutions based on each user’s unique physiological indicators, thereby enhancing the efficiency of health management and addressing the practical efficacy of health interventions through integrated innovation.

Miao Health’s “personalized” health behavior management solutions are also available to enterprise clients. Leveraging a modular application architecture, cloud platform, and open API interfaces, Miao Health can rapidly deliver customized products tailored to enterprise needs. This approach effectively lowers the barriers for end-users and industry enterprises in providing health management services, while enabling deeper insights into user data and needs.

Group Resources Combined with Strong Fund Injection Accelerate Development Pace

Beijing Miaoyijia Information Technology Co., Ltd., the developer of the “Miao Health” platform, is a subsidiary of Sanpower Group Co., Ltd. With extensive resources under its umbrella, including banks, hospitals, and health examination centers, Sanpower Group provides Miao Health with inherent advantages in expanding its corporate user base.

“Miao Health” has entered into in-depth cooperation within the health industry chain with “An Kang Tong,” Sanpower Group’s smart home-based elderly care platform, and “Natali,” its medical nursing service company. This partnership assists “An Kang Tong” and “Natali” in building structured and integrated data platforms. By leveraging its strengths in health behavior management platforms, Miao Health collaborates with other enterprises under Sanpower Group to jointly establish Sanpower’s strategic layout in the healthcare sector.

“Miao Health”’s lead investor in this financing round, Ronghui Capital, is a venture capital fund under Sunshine Insurance Group that focuses on early-stage investments in the healthcare and medical sector. Following the completion of this financing round, Miao Health will further expand its innovative health management model, which integrates “online + offline” services and connects “data + resources,” to provide more professional and data-driven health management services to a broad user base.

Gao Hang, Investment Director at Ronghui Capital, stated that Sunshine Insurance possesses extensive industry resources in the insurance sector. Sunshine Insurance will gradually integrate its user base with Miao Health, enabling its policyholders to access Miao Health’s health behavior management services, thereby improving their overall health outcomes.