Smart Medicine Box Partners with Eight Major Pharmaceutical E-commerce Platforms to Empower Intelligent Medication Management

“Internet + Healthcare” has opened up unimaginable possibilities for services such as online light consultations, wearable devices, and even genetic testing. Companies have gone to great lengths to attract user bases, with numerous success stories to show for it.

From 1994 to 2016, China’s internet developed for 22 years; yet, information asymmetry persisted regarding patients’ medication use, leaving them without access to scientific, rational, and safe medication services. Liu Quan, a pharmacology graduate of Peking Union Medical College, fully considered patients’ need for “specialized and precise” care when founding Smart Medicine Box, ensuring robust personalized medication services. Within the overall product matrix of Smart Medicine Box, patients are connected through drug regulatory codes. By focusing on medications and the vast user base behind them, the platform enables users to enjoy more flexible and reliable pharmaceutical service information.

As an open platform, the Smart Medicine Box has joined forces with numerous partners to deeply engage users, including Haoyaoshi, 7lecare, Kangaidu, JD Daojia, 360 Health, Dekai Pharmacy, Hengkang Pharmacy, and Jiajiakang Pharmacy. It also provides medication management systems for mobile health applications such as Kangkang Blood Pressure, Zhangshang Tangyi (Pocket Diabetologist), Yijiaqin (Doctor’s Family), Zhangshang Xindian (Pocket ECG), and Skin Expert Online. Specifically, the Smart Medicine Box and its partners jointly operate to create a perfect commercial closed loop by focusing on three aspects: co-branding visibility, traffic growth, and functional services. “The Smart Medicine Box aims to work with partners to first expand the market share, attract the largest number of users with minimal cost, retain them through the most favorable promotions, and maximize user value,” said Liu Quan.

In fact, the most critical aspect of innovative brand collaborations is to respect the inherent development patterns of both parties and prioritize user service experience. Through systematic operations, the goal of achieving a synergistic effect where “1+1>2” can be realized. Rather than engaging in empty rhetoric, it is more effective to let data speak for itself. From July 2015 to the present, the Smart Medicine Box has accumulated over 800,200 users; more than 2.14 million boxes of medication have been scanned and recorded by users, with an average of 2.7 boxes per user.

Since the launch of the Co-Branded Promotion Week three weeks ago, Smart Medicine Box has made every effort to expand its user base, delivering 65,000, 85,000, and 87,000 brand exposure opportunities for Haoyaoshi, Qilekang, and Kangaidu, respectively.

In addition to users themselves and marketing campaigns, data accumulated through autonomous QR code scanning represents another future revenue opportunity. Such individual-level data can provide pharmaceutical companies with a basis for precision marketing, offer medication service guidance tailored to retail pharmacies, and establish an authoritative database in the field of medication management.