The theme of Accenture’s latest 2016 Digital Health Report is “Human-Centric,” emphasizing that people are the key to digitalization. In the face of rapidly advancing medical technologies, many pharmaceutical companies have sought transformation in response to the impact of digital technologies but have found themselves struggling to keep pace. Accenture recommends that pharmaceutical companies adopt a “human-centric” approach by creating new business models and leveraging artificial intelligence to equip employees, partners, and even customers with new skills conducive to innovation, thereby adapting to an unprecedented market landscape characterized by novel products, services, and disruption. To this end, VCBeat has summarized the five major trends in digital health technology from Accenture’s 2016 report.





















