On June 16, the Happy Oral Care Group Strategic Launch Conference was held in Beijing, where the group announced the brand upgrade of “Happy” and officially launched the “Happy” Mission Public Welfare Program.
It is understood that Happy Oral Care Group had previously invested in internet-based dental projects such as York Dentist.
It is understood that this brand upgrade will comprehensively build the transformation and new business model of Huanle Medical Group through “7 Major Management Modules + Physician Value Assessment System + Full-Brand Strategy.” This marks a significant strategic shift for Huanle Medical from a chain of dental clinics to a medical health service platform, signaling the official commencement of Huanle Medical Group’s journey to establish a comprehensive health platform over the next two to three years.
Sun Yan, CEO of Huanle Medical Group
Since 2007, Happy Oral Care has been dedicated to building an international-quality, high-standard dental healthcare brand, focusing on providing Chinese families with premium dental medical services and lifestyle consumption experiences.
To ensure medical safety, Huanle Medical has introduced an innovative, internationally advanced hospital management model. This model comprises seven core modules: Medical Affairs Management, Nursing Management, Hospital Infection Control, Customer Service, Patient Safety Management, Hospital Facilities and Logistics Management, and Medical Quality Control. CEO Sun Yan stated, “If 2015 was our toddler stage, then 2016 will mark the starting point for us to stand firm and soar together. Huanle Medical will continue to leverage its distinctive professional dental service management as the primary market entry point, adhere to providing preventive care, advocate healthy lifestyles, and lead the industry’s healthy development with these services at the core. Positioned as experts in oral health care, we will integrate strategic resources across the board to build differentiated service advantages.”
Furthermore, to enhance service and management standards and address existing societal challenges in healthcare, Huanle Medical has introduced the “Top Doctor” evaluation system, which has a 30-year history in the United States, and has established and optimized a practical value assessment framework for Chinese physicians. This professional evaluation system promotes greater transparency within the industry, encourages physicians to prioritize building their professional reputations, enables patients to quickly identify suitable healthcare providers, and ultimately drives industry advancement and improves service quality.