Huofar Files IPO Prospectus: Integrating TCM and Digital Health to Redefine Wellness

Huofaer, established in 2009, is a platform that provides users with personalized health management solutions. Huofaer aims to improve users' sub-health conditions and enhance their quality of life through Traditional Chinese Medicine (TCM) wellness practices.

World Health OrganizationYesHealth is defined as “not merely the absence of disease or infirmity, but a state of complete physical, mental, and social well-being.” According to experts, the population in China that meets the World Health Organization’s definition of healthApprox.accounting for 15% of the total population, meanwhile, there areApprox.15% of the population is in a diseased state,Others70% of peopleForin a state of "sub-health"population。

Individuals in a Sub-Health StateThere are typically no pathological conditions or defects in organs, tissues, or functions, butThis group of people includesSelf-Perceived Discomfort、Fatigue and Weakness、Sluggish response, reduced vitalityandDecreased Adaptability...and other symptoms. Individuals in a state of sub-health often experienceAnxiety, agitation, boredom, helplessness,and believe that lifeI am very tired.Furthermore,Sub-health StatemanifestationsDiverse in nature, nearly every disease may have corresponding sub-health manifestations.

Proportion of Sub-healthy Population in China

Currently, inChinafirst-lineCityIn China,Suboptimal Health Status Among White-Collar WorkersPopulationRatioFor76% of white-collar workers are in a state of burnoutApproximately 60%, with less than 3% of the population being truly healthy.Experts stated that,Women in a state of sub-health are susceptible to gynecological and cardiovascular diseases, while men face risks such as sudden death, overwork-related health issues, and cancer.

Distribution of the Male-to-Female Ratio in China's Sub-Health Population

Huofaer is dedicated to addressing common sub-health issues in users' daily lives, such as insomnia, indigestion, and menstrual irregularities. After users complete a Traditional Chinese Medicine (TCM) constitution health assessment on the platform, Huofaer recommends personalized dietary plans and lifestyle routines based on each user's health status. "We aim to help people resolve their health concerns while fostering healthy lifestyle habits for a better quality of life." — Huofaer.comCEO Zhang Jian told VCBeat.

Currently, Huofaer has launched six apps: “Ri Zi Guo,” “Wei, Ni Hao Ma,” “Jing Zhui, Ni Hao,” “Yan Jing, Ni Hao,” “Xiao Hua Sheng Bei Yun Bao Dian,” and “Yue Lai Yue Hao.”

In 2011, “Guo Rizi” was launched. The Guo Rizi app includes aTCM Constitution Assessment, this test is a national standard-basedProfessional Health Questionnaire with 60 Questions，From the Standard for Classification and Determination of TCM Constitutions issued by the China Association of Chinese Medicine, after the user completes the test,The corresponding TCM constitution test results can be obtained. The app, based onResultsThree apps targeting stomach, cervical spine, and eye health have been launched to provide users with healthy dietary recommendations.In 2012, with regard toApplications for preconception care and menstrual health are also inLaunched in 2013.

The advantage of Huofaer lies in its user-centric approach, focusing on lifestyles and striving to help users address lifestyle-related issues. During the startup phase, the team continuously explored and adjusted its strategy. In July 2015, Huofaer restructured its product content and features by integrating functionalities from several other apps into the “Guorizi” app, launching a completely new version. Among its product portfolio, Guorizi was positioned as the flagship offering, emphasizing comprehensive health management services for users.

The new version of the GuoRizi app features modules such as Solar Term Lifestyle, DuoBaoGe, and Symptom Lookup, integrating the theoretical frameworks of Traditional Chinese Medicine and Western medicine with health big data.From the perspectives of body, time, geography, weather, and climateanalysis in these aspects,Establish User Model，Identify each individual's constitution and propose a health management plan accordingly. ThisLifestyle PlanIncludingDiet, exercise, health maintenance, lifestyle habits, etc.

InOn the app’s home screen, “Guo Rizi” integrates users’ personal constitution data with the current solar term to recommend dietary plans, specifying which vegetables, fruits, and fresh foods are suitable or unsuitable for consumption. In the “Duobaoge” section, users can purchase fresh ingredients tailored to their body constitutions. Additionally, users can look up solutions for common sub-health symptoms encountered in daily life.

When users' family members and friends also register for the app, their accounts can be linked, and the home page will recommend foods that are suitable for all of them.

Currently, the GuoRizi app has approximately 15 million registered users. In the second half of 2014, Huofaer completed its angel financing round, led by Plum Blossom Angels Venture Capital. In 2015, Huofaer.com secured Pre-A series financing. In June 2016, Huofaer partnered with AliHealth, enabling users to access services provided by Huofaer.com through the “My Health” section of the Taobao mobile app.

When discussing the original intention behind starting his business, Zhang Jian stated that he hoped to help users develop healthy lifestyle habits through Huofa’er, “’Health Management’“It is inherently a false premise: ‘health’ is the outcome, while ‘management’ is the process. What we do is improve users’ lives through personalized dietary and wellness regimens, ultimately helping them achieve a state of health.”

Zhang Jian, CEO of Huofa'er

Zhang Jian, Founder and CEO of Huofaer, holds a multidisciplinary background in Civil Engineering from Beijing University of Technology and Computer Science from Informatics Academy, Singapore. He previously worked at the Beijing Representative Office of Spectra Logic. From 2005 to 2008, he engaged in successive entrepreneurial ventures in the healthcare and related industries, accumulating extensive experience in the medical and health sector.

Co-founder Shao Chan is a registered dietitian. She graduated from Jimei University with a degree in Food Science and Engineering. She previously worked in strategic consulting at Hejun Venture Capital and served as Marketing Director for the Comprehensive Prevention and Control Research Project Department of the Chinese Hypertension League.

Partner Sun Taining graduated from Shanghai University of Traditional Chinese Medicine and has 16 years of marketing management experience. He previously served as Marketing Director at Langyuan Shares, with extensive expertise in brand planning and channel management and expansion.

The Huofaer team comprises members with backgrounds in nutrition, Traditional Chinese Medicine (TCM), Western medicine, and internet technology and operations, possessing a unique, verifiable methodology for user modeling.

Moving forward, Huofaer will continue to enhance its platform and establish partnerships with multiple stakeholders to deliver an improved user experience.

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