Miao Health Launches 'MORE ECO' Initiative, Integrating 13 Categories of Smart Devices and 8 Types of Medical Services

On June 22, 2016, the mobile health management platform “Miao Jiankang” held a press conference to announce the launch of the “MORE ECO” (also known as the Miao Planet Initiative), a strategic plan to build an ecological chain for the big health industry.

Previously, VCBeat exclusively reported that Miao Health secured RMB 100 million in Series A financing, led by Ronghui Capital, a subsidiary of Sunshine Insurance Group. The new strategic plan unveiled at this press conference reflects Miao Health’s post-financing initiatives.

At the press conference, Kong Fei, CEO of Miao Health, stated that the Miao Planet Initiative is an open internet health ecosystem that enables mutual benefits for all partners. Within this ecosystem, Miao Health leverages the strategic resources in mass consumption, big health, and big finance from Sanpower Group, and collaborates with industries such as smart wearable devices, insurance, physical examination, and medical services to jointly build the internet health ecosystem. The ecosystem established through the Miao Planet Initiative can minimize communication costs and data barriers across industries, allowing partners from different sectors to become each other’s customers, share data and resources, truly realize value creation in the internet health sector, and achieve shared profitability.

The image shows Kong Fei, CEO of Miao Health.

Many vendors in the internet health sector aspire to build ecosystem platforms, but it is extremely challenging to deliver comprehensive healthcare services based on big data using a closed model. Miao Health has chosen to build its platform by leveraging core algorithms and retail channels as entry points to coordinate an open approach to data and services, which is beneficial for promoting the healthy development of the entire ecosystem.

At the press conference, Miao Health unveiled a new algorithm called the “Health Behavior Index” (abbreviated as the M-Value), which will be used to manage users’ health behaviors. Kong Fei revealed that the concept of the M-Value will be prominently featured in version 3.7 of the Miao Health app, scheduled for launch in mid-July. To date, Miao Health has filed six patents related to the M-Value and plans to pursue additional copyright registrations, publish academic papers, and conduct further research. The company will also track diverse user behavior management outcomes to demonstrate the effectiveness of the M-Value. In the future, Miao Health will release a white paper on the Health Behavior Index, presenting M-Value performance data across different enterprises, teams, regions, age groups, and genders.

Currently, in terms of hardware, Miao Health has integrated 13 categories and signed agreements with 109 providers, including Kangkang Blood Pressure, Fitbit, and E-Ban. In terms of services, Miao Health has integrated 8 categories and signed agreements with 17 providers, including Chunyu Doctor, Jiuyi 160, and Quyi Network.

In addition to its platform strategy, Miao Health collaborates with Sanpower Group’s big health funds (Sanpower owns three health funds with a cumulative scale of RMB 20 billion) and partners participating in the Miao Planet Program to jointly identify new projects with investment potential. The effective integration of “platform + capital” accelerates and promotes the healthier development of the “MORE ECO” ecosystem.

Furthermore, Miao Health will leverage the nationwide coverage of LeYu Communication’s retail network—comprising over 2,200 physical stores under the Sanpower Group across 230 cities in 26 provinces. Through this partnership, Miao Health expands its user acquisition channels via LeYu Communication’s offline presence, while LeYu Communication enhances its mobile internet value-added services through Miao Health. Additionally, Miao Health has established deep collaborations with “An Kang Tong,” Sanpower Group’s smart home-based elderly care platform, and “Natali,” its medical nursing service company.

Kong Fei stated, “In foreign markets, medical services, insurance, and health management are typically provided by a single company. However, it is evident that users desire more than just one of these services. Today, we closely integrate smart wearable devices, physical examinations, and insurance to co-design such products. By acquiring more data, we can expand into new markets and create new profit opportunities in mobile health.”

In addition to Kong Fei, CEO of Miaojiankang, other participants included Bu Jiangyong, Vice President of Sanpower Group; Zhu Wei, Executive Vice President of Leye Communications; Xu Yuhua, President of 21st Century Hospital; Zhang Jianmin, Director of the Health Insurance Division at Sunshine Insurance; and Liz Dickinson, Founder of MIO Global.