Zeqiao Media Successfully Listed on NEEQ, Pioneering a Medical Health IP Factory
Recently, Beijing Zeqiao Media Technology Co., Ltd. (837828) successfully listed on the National Equities Exchange and Quotations (NEEQ), pioneering the concept of an “IP factory” in the healthcare sector.
Zeqiao Media, established in 2008, is a national-level and Zhongguancun dual-certified high-tech enterprise with AAA credit certification. Over the past eight years, Zeqiao Media has served leading domestic and international enterprises, with over 60% of its clients being among the top 100 pharmaceutical companies and a client retention rate of 70%. The company operates four core business segments: Zeqiao Video, Zeqiao Data, Zeqiao Advertising, and Zeqiao R&D.
2015years, with high-qualityIPWith the rise of the influencer economy, content investment has become a focal point for capital, and Luo Ji Siwei andpapiJiang Bian is a standout among them. Meanwhile, as the state vigorously promotes multi-site practice for physicians, doctors’ willingness to build their personal brands has grown increasingly strong. With Healthy China elevated to a national strategy,“Health Communication”"MedicalIP” and other new concepts will also become the focus of attention in the capital market.
In this broader context, with healthcareIPMedia companies centered on value creation have ushered in opportunities for development. However, media transformation is not an overnight process; it faces at least three major challenges:
First, the problem of structural overcapacity is prominent, with a scarcity of high-quality content;
Second, the industry concentration is relatively low, and the competitive environment needs improvement;
Third, enterprises have weak independent innovation capabilities and lack high-quality talent, especially those proficient in both the internet and media, which constrains the industry's transition to the internet.+pace.
Yet opportunities always arise from adversity. Recognizing this, Zeqiao Media strategically pivoted at the right time. Since 2015, with content production as its core, Zeqiao Media has adhered to the philosophy of “cross-media interaction and mutual success with platforms,” actively engaging in external IP licensing, developing the user economy, and exploring the derivative products market.
Furthermore, three media platforms have been successively launched, with articles, videos, and audio as their respective core content formats. Among them, Yi Shipin (Medical Video) integrates a vast array of original content, including physicians’ stories, interviews with renowned experts, and academic research. After more than a year of operation, it has amassed over one million high-quality users, laying the foundation for the concentrated emergence of super IPs in the healthcare industry.
Core: Zeqiao Video
While Zeqiao operates as a content producer in the health sector, it has also successfully integrated its traffic with multiple mainstream media resources. It has established a new media matrix centered on videos, apps, Weibo, WeChat, audio platforms, social networks, e-journals, and "Contemporary Doctors." Additionally, it serves as a content provider for platforms such as Toutiao, Ximalaya, Dulan Tianxia, Tencent, and Youku.
In content creation, Zeqiao adheres to originality and stays close to the daily lives of physicians, striving to become a window showcasing the lives of Chinese physicians to the world. Meanwhile, it carefully curates cutting-edge global medical news and tracks trending events every day, building a channel for Chinese physicians to understand the world. Its professional readership exceeds3010,000, and withJAMA、BMJEstablished extensive business collaborations with renowned medical communication brands both domestically and internationally.
ZeQiao Data
Brand Communication Intelligent Cloud Service Platform is an intelligent programmatic advertising platform independently developed by Zeqiao, based on big data-driven media placement analysis models, media effectiveness evaluation models, and precise targeting technologies. Its current clients include dozens of mainstream platforms such as Sina, Baidu, Phoenix News, NetEase, Sohu, LeTV, and iQIYI.
ZeQiao Advertising
ZeQiao Media has established long-term, comprehensive partnerships with over 200 professional medical journals and more than 100 new media platforms and publishers. Committed to providing media resource services to pharmaceutical companies, advertising agencies, and media platforms, ZeQiao Media works collaboratively with its partners to set industry standards for media placement in the pharmaceutical sector.
ZeQiao R&D
R&D is the future of an enterprise. Zeqiao Media places great emphasis on investment in R&D and innovation, operating under its umbrella the Institute of Medical Humanities, the Institute of Media Data Communication, the Institute of In Vitro Diagnostics, and the Institute of Food and Medicine Homology.
Leveraging Zeqiao Media’s vast data resources and technical support, and working in close collaboration with leading scholars, institutions, and technical experts in the industry, we focus on areas such as health media big data and clinical diagnostic technology research, launching multiple innovative data products and a series of media research reports for the pharmaceutical industry.
If not for its listing on the National Equities Exchange and Quotations (NEEQ), many people would likely still be unfamiliar with the name “ZeQiao Media.” ZeQiao Media not only emphasizes industrial development but also maintains stringent requirements for “talent,” the most critical asset in the 21st century. More than half of its employees hold master’s or doctoral degrees, and its board of directors, supervisors, and senior management team are all born in the 1980s, forming an all-star lineup of academic high-achievers.
Meanwhile, leveraging its inherent media attributes, Zeqiao Media has been deeply committed to professional excellence and practical execution from its inception to its successful public listing. Upholding the philosophy of “Professional Focus, Co-creation and Win-Win,” the company strives to provide clients with more professional and high-quality services by continuously enhancing its proprietary product technologies and improving staff competencies.
What is even more commendable is that Zeqiao Media has consistently adhered to organic growth funded by its own capital, relying on no external investment for a significant portion of its development. Meanwhile, the company remains committed to cultivating talent in-house and fostering collaborative relationships within the industry, which constitutes the core philosophy guiding Zeqiao Media’s corporate development.
Guided by the principle of “producing high-end content that meets societal needs,” Zeqiao Media has positioned itself as an “IP Factory.” This strategy not only facilitates brand building for physicians and the healthcare industry, but also provides robust case-based support for the transformation and upgrading of China’s health media sector, thereby offering strong public opinion support for the Healthy China initiative. It helps health media companies, still in their nascent stages, identify breakthroughs for transformation, ultimately triggering an industry-wide boom in the domestic medical IP market.
Capital seeks profit, an immutable law that has held true throughout history. It is precisely for this reason that the capital market is exceptionally sensitive to enterprises it considers for investment. By focusing on the media industry and persistently committing to the discovery of high-quality intellectual property (IP), Zeqiao Media successfully listed on the National Equities Exchange and Quotations (NEEQ) on July 5, 2016. Furthermore, it has builtThe IP Factory in the Healthcare Sector Will BecomeZeQiao Media’s Core Development Strategy for the Future.
With its listing on the National Equities Exchange and Quotations (NEEQ), Zeqiao Media has reached a new milestone in further standardizing corporate development, pursuing brand value enhancement, and achieving scientific market capitalization management. More importantly, following its NEEQ listing, Zeqiao Media will garner greater market attention and consolidate more resources for development.