Medlinker's 'The Grand Rounds': Revolutionizing Clinical Medical Education with High-Quality Video Content

Medicine is a time-honored discipline. In China, the transmission of medical knowledge has long relied on a model of oral instruction and personal demonstration, a tradition that has endured to this day. Furthermore, contemporary physicians enhance and expand their professional competence through medical videos and various training programs. Each year, more than 12,000 academic medical conferences are held. Additionally, the industry hosts several premier events, such as the Great Wall International Congress of Cardiology and major oncology conferences, which represent the pinnacle of medical knowledge exchange.

However, the aforementioned approaches to medical training also present certain challenges. The mentorship model, which relies on direct instruction and personal example from renowned experts, has an extremely limited reach. Top-tier medical conferences are held only annually, resulting in a relatively low frequency of engagement. Additionally, the production quality of medical training videos needs improvement. Meanwhile, many primary care physicians urgently require access to high-quality medical training to enhance their clinical skills.

Medlinker identified the pain points in the medical training industry and aimed to introduce mature video production techniques into this field, creating top-tier clinical medical training programs. By leveraging the internet, it broke through various limitations such as time, geography, online capacity, and scale, enabling doctors to watch medical videos anytime and anywhere on their mobile phones. Based on this vision, the program “Extreme Consultation” was launched.

"Ultimate Consultation" is a premier clinical medical training program hosted by Medlinker and Health News, and produced by IPMD. Each episode features an interdisciplinary expert panel composed of one academician-level specialist and four chief physicians from top-tier (Grade 3A) hospitals, who discuss difficult, complex, and representative case studies, provide diagnostic recommendations, and demonstrate treatment processes. Throughout the program, multiple experts engage in debates and discussions on hot-button medical technologies, challenging cases, and special clinical scenarios, ultimately forging medical consensus.

According to VCBeat, the entire program flow of "Extreme Consultation" includes the following segments:

Case Examination Overview → Discussion on the Comprehensiveness and Rationality of the Examination Process → Expert Commentary
Case Diagnosis Presentation → Discussion on Diagnostic Accuracy → Expert Commentary
Case Treatment Phase Description → Assessing the Rationality of Therapeutic Methods, Optimizing Treatment Regimens, and Therapeutic Applications
Discussion on the Rationality of Medication Administration → Expert Commentary

The inaugural episode of “Extreme Consultation,” titled “Hu Dayi’s Dilemma,” presents an interdisciplinary case of an 80-year-old patient admitted to the Department of Cardiology, who exhibited multiple clinical symptoms. Given that most complex and refractory conditions are intricate interdisciplinary disorders that do not fall neatly within the scope of a single specialty, they are typically managed through a Multidisciplinary Team (MDT) approach. Accordingly, the specialists participating in this consultation were drawn from various departments. Although designed as a training exercise, the program simulates a fully authentic clinical consultation environment.

The first step in medical diagnosis and treatment is to confirm the disease, followed by therapy based on clinical pathways. For complex or rare conditions without established clinical pathways, management must begin with symptom assessment. In the program, after three rounds of commentary, the experts reached an authoritative consensus on the provided cases. Meanwhile, the show will connect via live signal to the Affiliated Hospital of Jilin Provincial Hospital of Traditional Chinese Medicine for remote consultation, with real-time display of patient metrics such as electrocardiogram (ECG) and blood pressure.

During the live broadcast, experts will also interact with both online and offline audiences to answer related questions. In addition, the Medlinker app has implemented numerous detailed optimizations for the program, providing comprehensive glossary explanations, expert profiles, and illustrated case studies specific to each episode.

At present, *Extreme Consultation* has successfully achieved internet-based innovative integration with traditional medical practices, at least in terms of format and model. Most directly, it adopts the MOOC (Massive Open Online Course) model to deliver medical education content. The MOOC model enables large-scale, open knowledge dissemination that transcends temporal and spatial constraints—features that precisely address many of the current pain points in the spread of medical knowledge. In the past, the circulation and sharing of medical knowledge were often confined to small-scale “insider exchanges,” failing to unlock its true value. Moreover, knowledge dissemination was typically one-way, lacking interactivity; audiences were left with unanswered questions, ultimately resulting in the predicament of “transmission without reception.” By pioneering the use of medical MOOCs, Medlinker has facilitated broader sharing and dissemination, while establishing a two-way channel between experts and audiences, thereby driving iterative innovation in medical education.

Meanwhile, *Extreme Consultations* is built upon the MDT (Multidisciplinary Team) model and has achieved value innovation in MDT by integrating medical practice with educational functions. In fact, while MDT has long been regarded as a “powerful tool” for diagnosing complex and refractory diseases, its value has traditionally been confined to serving clinical diagnosis and treatment and addressing patient needs. Through meticulous organization and documentation of MDT cases, experts’ insights into pathology, imaging, clinical experience, diagnostic logic, and medical ethics are vividly presented, thereby forming the most intuitive and practically valuable demonstrative teaching of medical knowledge and expertise.

"Extreme Consultation" differs from traditional medical training videos in that Medlinker leverages internet-based approaches to upgrade the existing model and expand its value, thereby pioneering new frontiers in online medical training.

As the mainstay of China’s healthcare system, physicians face an extremely heavy workload while also needing to balance academic advancement and clinical research. In the era of mobile internet, doctors have more options for accessing medical knowledge. Medlinker’s “Extreme Consultation” brings together top-tier experts to deliver a vivid medical training course for physicians nationwide through on-site academic discourse.