MamiKnow Secures Tens of Millions in Strategic Investment from Chow Tai Fook to Accelerate YiXin Pediatrics Offline Expansion

On February 16, 2017, on this sunny day, Yixin Pediatrics welcomed the “Four Joys” of the New Year.

First Joy: On February 14, the third anniversary of Yixin’s founding. Over these three years, we have expanded from a humble startup in Guangzhou and Shenzhen to major first-tier cities including Shanghai, Beijing, Nanjing, Hangzhou, Wuhan, and Chongqing, while connecting with 2,000 renowned obstetricians and pediatricians across China. We have evolved from an unassuming beginning into the most visually appealing team in the internet healthcare sector.

Second, Yixin Pediatrics has officially opened. After a year of continuous refinement and the development of service protocols and new products, we have expanded our facilities for both users and medical professionals, ultimately forming an integrated online and offline health management solution. I hope to deliver higher-quality services to our current 10 million users.

The third highlight: all investors were present. During the coldest period for capital, Yixin Technology secured two rounds of financing last year. One was a strategic B+ round investment of tens of millions from Chow Tai Fook Group, and the other wasLed by Fosun Kunzhong100 million yuan RMB Series B.“We appreciate the support from all our investors.”

The Fourth Highlight: Focusing on the maternal and child health sector, providing high-quality medical services, and gaining recognition from United Doctors. A cooperation signing ceremony was held on-site to join handsCo-developing International StandardsPediatric Healthcare.

Over these three years,Yixin Technology has accumulated 5 million users, secured multiple rounds of financing, and expanded its team repeatedly. So, what is Yixin’s strategic plan for the future?

Yixin this timeSeries B+ Investors’ Affiliated Investment Institutions – The Chow Tai Fook Group boasts substantial strength. Beyond its world-renowned jewelry brand, the group is deeply engaged in investment activities. Its Hong Kong-listed subsidiaries, New World Development Company Limited and NWS Holdings Limited, have core businesses spanning real estate, infrastructure, healthcare, and services.

As the first Hong Kong company to enter the real estate market in mainland China, New World Development owns numerous high-quality residential communities, large-scale integrated commercial landmarks, shopping malls, office buildings, and hotels, including the Guangzhou East Tower, the tallest skyscraper in South China. Following strategic investment from Chow Tai Fook Group, YiXin will collaborate with Chow Tai Fook Group to establish offline clinics within its properties, striving to create high-quality, innovative medical services.

Chow Tai Fook Group is bullish on China’s mobile healthcare market, identifying star companies in the Chinese mainland to expand its healthcare industry footprint. According to statistics, the market size of China’s mobile healthcare sector has reachedWith a user base of 127 million within the broader market of 4.27 billion, maternal and infant care represents a massive vertical segment. Yixin, which focuses on providing maternal and infant medical services and operates the platforms “Mommy Knows” and “Yixin Pediatrics,” has thus garnered significant favor.

It is reported that Yixin’s previous investors also included well-known institutions such as SoftBank China, Morningside Venture Capital, Fosun Kunzhong, and Hawthorn Capital. In summaryThe “Internet + Healthcare” model, which integrates online and offline products to form a closed loop, is viewed favorably by investors.

At the opening ceremony and strategic launch of Yixin Pediatrics, Yixin Technology also announced its partnership with Hong Kong United Medical Group Achieved a strategic partnership. In the future, both parties will leverage their complementary resource advantages and business synergies to jointly enhance pediatric healthcare in China, providing children with medical services that meet international standards. Founder of Yixin andCEO Liang Liang and Ms. Guo Zhuojun, Managing Director of Hong Kong United Medical Services, jointly signed the cooperation agreement. 

Yixin Technology fromIn 2014, the online maternal and child health consultation platform “Mommy Knows” was launched. In 2016, a comprehensive offline expansion was undertaken with the establishment of self-owned Yixin Pediatric Clinics. In addition to its self-built and self-operated model, Yixin Group also co-operated general practice clinics with Hong Kong United Medical last year; currently, the two parties jointly operate the pediatric services at United Medical’s clinics in Beijing and Shanghai.

Hong Kong United Medical is the largest private outpatient clinic group in Hong Kong, withWith over 600 outpatient service points and more than 1.4 million patient visits annually, Yixin has become a strategic partner of United Family Healthcare, leveraging its high-quality pediatric medical resources and advanced internet technology.

Building on their existing partnership, the two parties have agreed to deepen their strategic collaboration. It is reported that Yixin and United Family Healthcare will leverage complementary resources and business synergies to jointly develop health and medical service products tailored for Chinese mothers and infants, establish a training and development system for pediatricians in China, improve pediatric healthcare services across the country, and provide children with medical care that meets international standards.

On February 16, the flagship store of Yixin Pediatrics—Shenzhen Yixin Haide Pediatric Outpatient Clinic—officially opened. Adhering to the philosophy of “compassionate healthcare,” Yixin Pediatrics provides professional, comprehensive, and rapidly responsive services focused on health management during children’s growth and development. Drawing on international JCI accreditation standards and integrating the health characteristics of urban Chinese children, Yixin Pediatrics has established a full-spectrum pediatric outpatient service portfolio.

Yixin Pediatrics boasts a robust team of medical professionals and service staff, comprising full-time pediatricians recruited from prestigious institutions such as The First Affiliated Hospital of Guangzhou Medical University, The First Affiliated Hospital of Sun Yat-sen University, Shenzhen Children’s Hospital, The University of Hong Kong-Shenzhen Hospital, and Children’s Hospital of Fudan University. Each family is assigned a dedicated health consultant to address concerns and clarify doubts, serving as a vital liaison between parents and physicians.

Compared to traditional hospitals, Yixin Pediatrics offers a streamlined care process and a comfortable medical environment. Its services span the pre-consultation, consultation, and post-consultation phases, providing comprehensive and attentive healthcare for pediatric patients. Physicians prioritize the child’s health by delivering evidence-based treatment plans, strictly prohibiting overtreatment, and exercising rigorous control over injections and medication prescriptions, thereby ensuring trustworthy medical care for young patients.

“Mommy Knows” is the most mature product operated by Yixin Technology, an online consultation app designed for mothers and babies. Since its launch in 2015, it has rapidly accumulated 5 million mother users and 2,000 obstetricians and pediatricians from Grade A tertiary hospitals. In 2016, Mommy Knows began its initial commercialization efforts. Given the severe shortage of pediatricians in China and the widespread closure of pediatric emergency departments in hospitals across the country, Mommy Knows successively introduced value-added services such as “Emergency Consultation” and “Telephone Consultation.” The emergency consultation service was enthusiastically embraced by mothers immediately after its launch, achieving a user satisfaction rate as high as 96%.

Additionally, Mommy KnowsIn 2016, the “Open Platform Strategy” was also adopted to extend medical service capabilities to more partners. Tencent, Alipay, Mama Bang, and others subsequently integrated Mami Zhidao’s telephone consultation services. In the future, Mami Zhidao will continue to iterate and launch more convenient online medical services.

Besides“Flagship Product” Mommy Knows. Currently, Yixin has two other major business segments: the women’s and children’s physician group “Yixin Doctors,” and the offline pediatric outpatient centers “Yixin Pediatrics.” Yixin is committed to building “Yixin Doctors” into China’s largest women’s and children’s physician group. Leveraging the “Pediatric New Media Information Platform”—the Yixin Women’s and Children’s Channel—it aims to reach 20,000 pediatricians and continuously attract physician partners to join Yixin.

As a leader in mobile healthcare for women and children, Yixin Mommy Knows has been actively committed to enhancing medical efficiency through internet technologies. Yixin’s founder andCEO Liang Liang stated that after securing financing from Chow Tai Fook and establishing a strategic partnership with United Family Healthcare, the company will accelerate the expansion of its offline outpatient centers under the “Yixin Pediatrics” brand, further enhance its innovative “online + offline” medical services, and become China’s largest provider of maternal and child healthcare services.