2017 Yue Mei Plastic Surgery User Report: Women Spend Twice as Much on Cosmetic Procedures as on Beauty Products, Prioritizing Doctor Reputation and Technical Expertise
As the “snake-like” faces, wide nasal bridges, pouty lips, and stiff apple cheeks of certain internet celebrities and stars dominate news trending lists, have “fake faces” or “plastic surgery addiction” become your stereotypes about people who undergo cosmetic procedures? Today, with the rapid development of the medical aesthetics market, the population seeking cosmetic surgery is steadily expanding. While more and more people are fulfilling their desire for enhanced beauty through these procedures, they continue to suffer distress due to such societal “stereotypes.”
In March 2017, YueMei, a leading domestic medical aesthetics platform, joined forces with OnlyLady, a top-tier vertical fashion network, to release the “2017 Plastic Surgery User Report.” The report provides a comprehensive look at individuals who undergo cosmetic procedures in everyday life, shattering stereotypes about this demographic. VCBeat (WeChat ID: vcbeat) provided an in-depth analysis.
Who Exactly Are the Cosmetic Surgery Enthusiasts?
1. In terms of gender, women develop an awareness of cosmetic procedures at an earlier age and undergo such treatments at a younger age than men; meanwhile, the number of male patients seeking cosmetic procedures is increasing year by year, continuously narrowing the gender gap.
2. Single white-collar workers in Beijing have the highest demand for cosmetic surgery; Beijing, Shanghai, and Guangzhou are high-frequency regions for such procedures, with a higher proportion of individuals undergoing cosmetic surgery among those who are single and employed in white-collar occupations.
3. The majority of individuals undergoing cosmetic procedures hold advanced degrees; three out of every five are high academic achievers.
4. Individuals seeking cosmetic surgery do not necessarily do so because they consider themselves unattractive; more than half undergo these procedures to enhance their existing appearance.
What are the consumption habits of cosmetic procedure enthusiasts?
1. Women’s spending on cosmetic surgery is now twice that on cosmetics; as some consumers achieve their desired aesthetic results through surgical procedures, their demand for cosmetic products declines, leading to reduced expenditure in this category.
2. Most consumers undergo cosmetic surgery only once a year, focusing solely on areas requiring further improvement, thereby demonstrating that cosmetic procedures are not addictive.
3. Consumers are becoming more rational in their spending on plastic surgery, prioritizing physicians’ reputation and technical expertise over low prices, with safety and efficacy being the most critical factors.
4. More than 60% of cosmetic surgery consumers are willing to share their experiences with friends and family.
5. Plastic surgery apps have become an important channel for people to obtain information on cosmetic procedures and purchase aesthetic treatment packages.
What Were the Plastic Surgery Trends in 2017?
1. Facial contour, skin, nose, eyes, and body shape are the top five areas people most wish to improve; it is projected that popular cosmetic procedures in 2017 will center on these five aspects.
2. Aesthetic standards prioritize naturalness and health, with women seeking a youthful appearance and men aiming for defined facial contours.
Below is the full report:
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