The 5th “Big Health Industry E-Commerce (West Lake) Forum” officially opens today,A VCBeat (WeChat: vcbeat) reporter witnessed at the conference venueIndustry leaders from pharmaceutical companies, distributors, retailers, and the internet healthcare sector gathered to discuss the most pressing issues in medicine, explore trends in the development of the broader health industry chain, and shape the future of the pharmaceutical sector.
The West Lake Forum is hosted by the China Pharmaceutical Material Association and organized by its Industrial Branch, Chain Pharmacy Branch, and Pharmaceutical Internet Branch. Since its inception in 2013, the forum has been successfully held four times and has become one of the important annual conferences in the pharmaceutical industry.
At the opening ceremony, the Chairman of Laobaixing Pharmacy Co., Ltd. stated in his address that this year’s West Lake Forum is not only a milestone marking its fifth anniversary but also a new starting point. The West Lake Forum Organizing Committee will continue to enhance the platform’s value, promote the integration of industry resources, share innovative insights and thinking, drive growth in industry efficiency, and actively participate in the transformation and development of the broader health industry.

Address by Xie Zilong
He said, “In the Internet era, business logic has undergone fundamental changes; pharmaceutical companies should actively embrace change and keep abreast of industry trends and dynamics.”

Launch Ceremony Site
From an industrial perspective, the past period has been a year of profound transformation for the pharmaceutical industry. With the intensive rollout of relevant policies, the continuous advancement of healthcare reforms, and the increasingly prominent trend of industry consolidation, coupled with the emergence of cross-sector players, the competitive and cooperative dynamics within the pharmaceutical sector have become increasingly refined and scenario-specific.
Here, the West Lake Forum will take “Linking the Future with Ideas” as its theme, centering on “Healthy China” and “Internet+,” and engage in ongoing discussions in light of the latest developments in healthcare reform.
According to VCBeat, the forum has invited participants from pharmaceutical companies, distribution enterprises, retail businesses, internet healthcare providers, and healthcare capital firms. Attendees will deliver keynote speeches and engage in detailed discussions on the challenges facing their own development and industry trends, working together to address the evolving landscape of the broader health industry.
The agenda obtained by VCBeat shows that the three-day conference will feature three thematic forums, two thematic salons, and five industry galas. The specific agenda includes topics such as the DTP (Direct-to-Patient) Pharmaceutical Forum, new retail in pharmaceuticals, smart pharmacies, retail pharmacy marketing, and internet healthcare, which are currently the most concerning and popular issues in the medical and health industry.

Address by Guests at the Opening Ceremony

Inauguration Ceremony of the DTP Committee of the China Medical Pharmaceutical Materials Association

Dense Industrial Enterprise Booths

Embracing Internet+ Healthcare
The organizers stated that China’s vast healthcare services market is undergoing a significant period of innovative development in medical technology and services, with increasing capital inflows into the healthcare sector. With the full implementation of the separation of prescribing and dispensing, modern healthcare service models will gradually evolve into an entirely new healthcare service system. The separation of prescribing and dispensing marks the first step in comprehensive healthcare reform. It facilitates the implementation of tiered diagnosis and treatment systems, guiding the shift of focus and resources in healthcare toward primary care. It also accelerates the establishment of modern hospital management systems, supports the effective implementation of health insurance payment mechanisms, and improves benefit regulation mechanisms. While encouraging standardized practices and endogenous motivation among healthcare institutions, this reform helps strengthen the national pharmaceutical policy framework and improve the essential medicines system. Furthermore, it contributes to building a new generation of pharmaceutical operation models better adapted to market development.
The health industry has become a global focal point. Following the steam engine’s initiation of the “Mechanization Era,” and the subsequent “Electrification Era,” “Computer Era,” and “Information Network Era,” the current “Era of Big Health” has quietly arrived. The health industry is poised to become the global “Fifth Wave of Wealth,” succeeding the IT industry. Against the backdrop of unprecedented development opportunities facing the entire health sector, this West Lake Forum has charted a future course for the industry. We are confident that all healthcare professionals will soon witness a period of remarkable ascent, soaring to great heights like the mythical Roc riding the wind.
VCBeat will continue to track and report on the West Lake Forum; readers are welcome to follow our coverage.