Xingxiangyuan Launches Maternal and Child Health Platform, Unveiling a New Approach to Scientific Parenting

Some claim that newborns should sleep on firm pillows to achieve a desirable head shape; others insist that febrile infants should be wrapped tightly in blankets. Still others advocate for prolonged sun exposure for babies, or even recommend “squeezing” the infant’s nipples. Amidst this mishmash of information—some stemming from the “experience” of older generations, some from societal “conventions,” and some from the mix of truth and falsehood circulating on social media platforms like WeChat Moments—tragedies resulting from well-intentioned but misguided actions frequently occur due to a lack of proper guidance and accurate knowledge.

VCBeat has learned that on April 29, the maternal and infant platform under Xingxiangyuan, a well-known domestic physician co-creation platform, was officially launched.Integrating families, physicians, hospitals, merchants, and e-commerce platforms to deliver “one-stop” personalized professional services for mothers and infants, including medical and health consultation guidance, healthcare access services, and parenting education.Zhou Aizhen, Secretary-General of the Zhejiang Provincial Association for Eugenics and Healthy Birth; Zheng Kaihang, Deputy Secretary-General of the Zhejiang Medical Doctor Association; Sheng Xiaoyang, a renowned domestic maternal and child health expert; and Shen Farong, Founder of Xingxiangyuan, attended the launch ceremony.

According to the introduction,The platform currently brings together provincial and municipal neonatology directors, experts in gynecology, obstetrics, maternal health care, and fertility, as well as leading industry specialists from the American Society for Nutrition, the Institute of Pediatric Medicine, and other prestigious organizations.. Led by maternal and infant health experts, including Dr. Sheng Xiaoyang, Chief Physician in the Department of Child Health Care at Xinhua Hospital, and Dr. Fan Weiqi, Chief Pediatrician at a Hospital Affiliated with the University of Melbourne, the service team comprises senior physician assistants, head nurses, and maternal and infant health assistants, providing one-on-one services to users.

Users can upload their baby’s health records via the WeChat account “Xingxiang Maternal and Child Health Experience Center” and select expert studios of interest for consultation.Response within 15 minutes. In other words, specialists whose appointments are typically difficult to secure can be reached here with a single click.

Zhou Aizhen, Secretary-General of the Zhejiang Association for Eugenics and Better Childbearing

Wu Jianping, Executive Director of Xingxiang Maternal and Infant, stated that there is currently a lack of systematic scientific guidance in domestic parenting and child education. The Xingxiangyuan Maternal and Infant Platform aims to pioneer new pathways for the health management of children aged 0 to 12.In addition to routine health guidance, we will also provide guidance on developing children’s sensitivity in vision, hearing, touch, time perception, and rhythm, as well as conduct comprehensive assessments and developmental training for children’s all-around abilities, including strength, emotional regulation, attention, memory, and observational skills.Zhou Aizhen, Secretary-General of the Zhejiang Association for Eugenics and Better Childrearing, believes that the launch of Xingxiang Maternal and Infant connects supply and demand in the maternal and infant market in a new way. It not only focuses on the health issues of infants and young children but also lays a solid foundation for their future learning abilities through its distinctive sensory integration training.

The first episode of the popular science animated series “Xingxiang’s Mother and Infant Encyclopedia” was also released at the launch ceremony. Reportedly, this animation was produced with an investment of tens of millions of yuan, and its development, review, and production were overseen by maternal and infant health experts. It aims to disseminate accurate maternal and infant health knowledge to the general public in a lively and relatable manner, while addressing common questions and misconceptions in child-rearing practices. The entire series comprises 1,000 episodes, divided into seven thematic segments: eugenics and healthy reproduction, preconception care, pregnancy care, postpartum care, newborn care (0–28 days), infant and toddler care (28 days–3 years), and child care (4–12 years). These segments will be rolled out in phases.

Shen Farong, Founder and Chairman of Xingxiangyuan

Xingxiangyuan is a consortium of physician groups, having signed contracts with over 100 specialty experts to date. Since its establishment, Xingxiangyuan has launched more than ten physician groups, including Yinian Health, Xingxiang Physicians, VIP Digestive Care, Xingxiangyuan Maternal and Child Health, Vascular Surgery, Pain Management, Urology, and Oncology. Its network spans public and private hospitals, as well as primary care and community health centers.

It can be said that the launch of the Xingxiangyuan Maternal and Infant Platform has filled part of the current gap in China’s maternal and infant health management market.It is reported that the first high-end postpartum care center under the Xingxiangyuan brand will also open in the coming days.Shen Farong, founder of Xingxiangyuan, stated thatThis marks another strategic push by Xingxiangyuan into the health management sector, following its earlier forays into the high-end health management and chronic disease management markets, signifying the full implementation of its lifecycle-wide health management system.. He believes that the greatest advantage of Xingxiangyuan’s layout in the maternal and infant market lies in its ability to leverage the resources of the Xingxiangyuan Physician Group to effectively and rapidly facilitate interaction between maternal and infant experts and users.