Home Health160 Unveils Strategic Upgrade from Yijiu160, Building a Comprehensive Health Ecosystem

Health160 Unveils Strategic Upgrade from Yijiu160, Building a Comprehensive Health Ecosystem

Jun 01, 2017 14:29 CST Updated 14:29
Shenzhen Ningyuan Technology

Integrated Internet Healthcare Service Platform

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On June 1, “Jiuyi 160” was officially renamed “Health 160,” unveiling a new logo and announcing a comprehensive upgrade to its corporate strategy. Health 160 will leverage large public hospitals as an entry point to help optimize hospital business processes and enhance the patient care experience. Meanwhile, it will serve primary healthcare institutions by providing a patient-centered internet-based tiered diagnosis and treatment platform. Following this strategic upgrade, Health 160 will build on its existing customer base to advance its broader health strategy, delivering high-quality health services to users.


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Shenzhen Ningyuan Technology’s strategic upgrade will unveil a new logo and slogan. The new logo combines blue, symbolizing medical care, with yellow, representing health, embodying Shenzhen Ningyuan Technology’s commitment to providing users with professional and meticulous medical experiences, as well as a more relaxed and comfortable healthy lifestyle. The new slogan, “For Health, Choose 160,” clearly reflects the company’s broader strategic vision of expanding from the medical sector into the wider health and wellness industry.


Health 160’s online products have also taken on a new look, reflecting a strategic shift from medical care to holistic health in both page layout and content presentation. The upgraded health homepage offers a diverse range of health services, including physical examinations, health insurance, maternal and child health, fitness and exercise, genetic testing, and international medical services.


Health Is the True Need of Users


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Luo Ningzheng, CEO of Shenzhen Ningyuan Technology


“What users truly need is health,” said Luo Ningzheng, CEO of Shenzhen Ningyuan Technology (Health 160). “We help users achieve better health and experience a healthier lifestyle.”


Through a full spectrum of medical services—including pre-hospital consultations, appointment scheduling, and online payments—Health 160 enables users to enjoy a convenient healthcare experience. Users can complete all non-clinical aspects of their medical visits via mobile devices, significantly reducing the time spent seeking care. Health 160 has now become China’s leading appointment registration platform and the largest in-hospital payment platform.


However, users’ true need is not merely a better medical experience, but achieving health through medical care. Attaining health extends beyond the hospital setting; more importantly, it involves equipping users with health knowledge and fostering healthy lifestyle habits. This approach helps individuals in a sub-health state practice preventive care and enables patients with chronic diseases to manage their health effectively. Empowering users to adopt healthier lifestyles is the core objective of Health 160’s strategic upgrade. Only by helping users achieve genuine health outcomes can we truly meet their underlying needs.


Focusing on User Health Behaviors to Build an Ecosystem for the Greater Health Industry


Shenzhen Ningyuan Technology will place greater emphasis on users’ health behaviors, primarily including: daily health activities such as exercise and fitness, healthy eating, and health consultations; healthcare-seeking scenarios during illness, such as online appointment registration, online consultations, post-diagnosis follow-ups, and telemedicine; and annual health maintenance, such as annual physical examinations, health assessments, and health insurance.


Centered on user health behaviors, Health 160 is building a broader range of health-related scenarios. Users can conveniently access health information in various formats—including articles with images, short videos, and live streams—via the Health 160 app and its WeChat official account. Health content on the Health 160 platform has already garnered nearly 500 million views.


160 Health Checkup provides end-to-end health examination services, including pre-examination professional physician guidance, package selection and matching, and medical consultations, as well as post-examination report interpretation, health management guidance, and referrals to renowned specialists by a team of professional health physicians.


The platform provides maternal and infant health services tailored to user needs, integrating high-quality medical and non-medical resources for postpartum rehabilitation. It offers professional, rigorous, reassuring, and reliable solutions addressing postpartum mothers’ psychological well-being, physical recovery, nutrition, and medical care.


Health 160 will also launch a Health Mall, a comprehensive service platform for health-related offerings, catering to user demands for medical aesthetics, international healthcare, genetic testing, and other health services.


Before the upgrade, Health 160 was committed to building an online hospital for the Chinese people. After the upgrade, Health 160 has set its sights higher—aiming not only to address medical care issues but also to meet users’ health needs.


Establishment of Chief Product Experience Officer to Enhance User Experience


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Shenzhen Ningyuan Technology Chief Experience Officer, Dong Chao


Dong Chao, a National Model Worker, recipient of the National “Golden Microphone” Award for Broadcasting and Hosting, and a well-known host at Shenzhen Television Station, stated that he is a loyal user of Health 160. As the Chief Experience Officer of Health 160, he will participate in product design, promotion, and other aspects of the platform. From a user’s perspective, he will work with the Health 160 team to improve product functionality and service quality, thereby enhancing citizens’ medical experience and health management capabilities. Additionally, in collaboration with the Health 160 Public Welfare Foundation, he will promote the development of China’s public welfare sector through diverse charitable activities.


Currently, Health 160 has partnered with over 2,000 organizations, including BAT companies, banks, insurance firms, telecommunications operators, large pharmaceutical enterprises, medical equipment manufacturers, and health management companies. By the end of 2016, Health 160 had integrated more than 3,000 major hospitals across China, covering over 200 cities, with nearly 500,000 affiliated physicians. It served over 200,000 users daily, provided nearly 300 million online medical and health services to patients nationwide, and had over 100 million registered real-name users, making it the largest appointment registration and in-hospital payment platform in China.