Home Tianhai Anlong Files IPO Prospectus: Building a '4S Store' for Lifelong Health through Healing-Oriented Boutique Wellness Resorts

Tianhai Anlong Files IPO Prospectus: Building a '4S Store' for Lifelong Health through Healing-Oriented Boutique Wellness Resorts

Jun 08, 2017 11:15 CST Updated 11:15

Abroad, there is a type of wellness facility known as a “Healing Hotel,” mostly situated in scenic areas, offering environments conducive to health preservation and professional services for rehabilitation and recuperation. In China, some hotel-style wellness facilities share similarities with these establishments; however, they almost exclusively provide amenities for rest and relaxation, lacking standardized, integrated medical-and-wellness health interventions.

 

The company discussed today by VCBeat (WeChat: vcbeat) also operates hotel-style rehabilitation and convalescence services. However, unlike those that merely replicate the “form” of foreign wellness hotels, it alsoIt has introduced medical-grade facilities and a team of medical technology experts that meet international standards. This enterprise is Tianhai Anlong, jointly initiated and established by the Anlong Life Industry Fund under the Chinese Academy of Sciences and GaoSheng KangHua Group, a company specializing in the integration of medical care and elderly care. “Life Commune” is its five-star chain service platform for wellness and therapeutic hotels.

 

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Create a Full-Lifecycle Rehabilitation and Convalescence Model in the Format of a Boutique Hotel

 

“For individuals with health and wellness needs, the most challenging aspect is selecting appropriate health intervention methods. Adjusting to a healthy lifestyle is a systematic endeavor that requires sufficient time, space, and technical support to achieve.”Mr. Chen Linhai, President of Tianhai Anlong and Founder of Life CommuneTell VCBeat. He emphasized that Life Commune, relying on boutique hotels, aims to achieveFull-Lifecycle Rehabilitation and Convalescence

 

So, how does this five-star wellness and therapy hotel chain service platform play a role in health intervention?

 

First, introduceProfessional Medical Team. The Beijing Xiangshan Health and Wellness Base of Life Commune has over 200 service staff, in addition to more than 60 related professional medical personnel, making its medical team quite robust.

 

Secondly, inRehabilitation and Convalescent Facilities and Servicessignificant efforts in this area. The Life Commune Health and Wellness Base in Xiangshan, Beijing, features five specialized health intervention centers, each with its own unique characteristics:Physiotherapy Center, Dietary Therapy Center, Exercise Therapy Center, Hydrotherapy Center, Sound Therapy Center

 

The physiotherapy center integrates traditional Chinese medicine (TCM) therapies from China with non-invasive treatment modalities from abroad, such as homeopathy and aromatherapy, to help individuals customize the most suitable physiotherapy plans. Chen Linhai introduced that the core team of Life Community’s TCM physiotherapy services all graduated from acupuncture and tuina programs at major medical universities and have decades of professional experience in the industry. This is also a key highlight reflecting their integration of distinctive Chinese traditions.

 

The Dietary Therapy Center offers personalized nutrition services, incorporating mainstream dietary approaches such as the Mediterranean diet and organic diets, as well as Traditional Chinese Medicine (TCM) dietary therapy. Each member’s nutritional meal plan is individually crafted by professional dietitians from Life Commune through one-on-one consultations.

 

The Exercise Therapy Center provides health interventions through exercise therapy. Its professional team comprises two groups: certified exercise rehabilitation therapists from renowned Chinese medical schools, and exercise rehabilitation specialists graduated from sports universities. By leveraging their complementary expertise, the two teams offer training guidance and personalized exercise prescriptions for activities such as yoga, Tai Chi, and hiking.

 

Hydrotherapy centers conduct rehabilitation training in water. In medicine, hydrotherapy is actually a comprehensive discipline that is frequently used in clinical practice, making it particularly suitable for the rehabilitative treatment of the elderly population.

 

Furthermore, Life Commune has introduced a novel intervention modality—sound therapy. Two thousand years ago, The Yellow Emperor’s Inner Canon proposed the concept of “healing diseases with the five tones,” while Western countries have long applied sound therapy in clinical practice. The role of music in treating psychological issues and supporting physical and mental well-being is self-evident. At Life Commune, all hired professionals are interdisciplinary experts in China who possess both specialized knowledge in sound therapy and psychology.

 

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Enriching Industry Resources to Build a Health “4S Store” Brand


Prior to founding Tianhai Anlong, Chen Linhai had already accumulated over a decade of management experience in the healthcare and elderly care industries. Previously, as Chairman of Gaosheng Kanghua Group, he participated in the planning and management of medical-elderly care projects for several large conglomerates, including Taikang Life Insurance, China Life Insurance, China Resources Group, and China Foreign Construction Group. He possesses a profound understanding of business models in the elderly care and rehabilitation sectors that are tailored to China’s unique characteristics.

 

From years of practical research in the elderly care industry, Chen Linhai gradually discovered thatMid-to-High-End Rehabilitation and Wellness Services for Individuals Aged 40 to 75It holds immense market potential. Therefore, he led his team to integrate the extensive resources accumulated in the medical and elderly care sectors, and joined forces with the Anlong Life Industry Fund to establish China’s first five-star hotel chain service platform centered on wellness and therapeutic care.

 

The wellness and therapeutic facilities of Life Commune are, in fact, housed within existing five-star hotels. Where did this idea originate? Chen Linhai explained, “On one hand, if people wish to change their health habits, it is best to mandate a switch to an environment different from their usual surroundings, thereby achieving more thorough behavioral intervention. On the other hand, the state currently advocates for the revitalization of existing assets, and the hotel industry likewise has a need for value recreation. This innovative model of wellness-oriented hotels has significantly improved both the utilization rate and occupancy rates of hotel premises.”

 

Furthermore, Chen Linhai mentioned several potential forms of industrial collaboration: integrating user data with insurance companies, and facilitating the bidirectional flow of data and users with cross-border healthcare enterprises and various medical and health institutions. Meanwhile, he stated that the prerequisite for such collaborations isEnsure the Accuracy of User Health Data, which is also the primary reason why the Life Commune Wellness and Therapy Base has introduced high-precision medical equipment.

 

As for the specific model, Chen Linhai stated that Life Commune isMembership System, although members may not stay at the wellness hotel for an extended period, they can enjoy continuous health management services 365 days a year, including health tips, medical consultation guidance, and coordination with cross-border medical institutions. He used an interesting analogy: “This place is like a 4S store for life and health; it regularly reminds you to ‘refuel and hydrate’ your body, and occasionally invites you in for ‘maintenance and repairs.’”

 

It is projected that the Life Commune’s wellness and therapeutic hotel in Xiangshan, Beijing, will serve 12,000 to 14,000 guests annually. Regarding marketing strategies, Chen Linhai stated, “We already have established customer channels, and we will leverage the hotel platform for broader marketing efforts going forward. Customer acquisition is not a major concern; our current priority is to deliver exceptional service and strengthen the Life Commune brand.”

 

Investment Institutions:Anlong Fund, established in 2015, primarily invests in early- to mid-stage projects in the fields of pharmaceuticals, medical devices, healthcare services, and life sciences. Its founder, Dr. Zhao Chunlin, is a senior member of Bayhelix and formerly worked at Pfizer Inc. He is a professional investor specializing in the life sciences and healthcare sectors.