Gengmei App Launches 'Plastic Surgery Simulator' to Shorten User Decision-Making Time Ahead of IPO Filing

VCBeat (WeChat ID: vcbeat) has learned that the Gengmei app recently upgraded its “Intelligent Facial Analysis” feature and launched a new “Plastic Surgery Simulator.” By uploading photos, users can not only receive precise analyses of their face shape and facial features but also view simulated outcomes for four types of double eyelid procedures.

Gengmei APP, which launched its “Intelligent Facial Analysis” platform in April this year, has now successfully rolled out an updated version featuring a plastic surgery simulation function. This provides aesthetic seekers with targeted recommendations that integrate aesthetics and science, significantly improving the efficiency of users’ consumption decision-making.

The Head of Product at Gengmei revealed the features of the “Plastic Surgery Simulator.” After opening the Gengmei app, users can tap “Facial Analysis” on the home page and upload a photo to receive a facial analysis report. By clicking “Which Double Eyelid Style Suits You?” below the report, users can simulate four double eyelid styles: “Tapered,” “Parallel,” “Crescent,” and “European.” Aesthetic seekers can share their preferred simulated results with friends for advice or navigate directly to the corresponding product purchase page.

The plastic surgery simulator feature of the Gengmei app leverages platform big data to intelligently analyze users’ facial features and generate comprehensive facial analysis reports. It also simulates the most popular double-eyelid styles currently in trend, providing users with scientific and intuitive references for aesthetic enhancement, thereby significantly reducing decision-making time.

It is reported that the Gengmei app will also launch features simulating the effects of rhinoplasty, M-shaped lips, facial slimming injections, and autologous fat grafting to the temples.

Liu Di, founder and CEO of the Gengmei app, stated that many users initially do not know what they need to do or how to find content suitable for them when using the app. Therefore, users hope to improve their decision-making efficiency through more similar features, shortening a decision that would originally take 1–2 years to just 6 months, 6 days, or even less.

With the rise of consumption upgrades and the "beauty economy," an increasing number of young women are willing to undergo medical aesthetic procedures to enhance their real-life appearance. Medical aesthetics is becoming the next frontier in beauty enhancement, following makeup and photo editing apps.

“Life is not innate”: This is the new philosophy advocated by Gengmei.

Compared with photo-editing apps such as Meitu Xiuxiu, the “Plastic Surgery Simulator” is truly built on Gengmei’s extensive medical aesthetics database. In addition, users are directed to the platform’s e-commerce section after using the simulator.

The plastic surgery simulator, like features such as “Live Streaming” and “Surgery Diaries,” is a tool used by the Gengmei app to attract traffic, feed back into its community and e-commerce platforms, and integrate it into the overall transaction loop. This creates a complete medical aesthetics ecosystem. While bringing substantial traffic to the platform, it also avoids the profitability challenges commonly faced by photo-editing apps.

According to the head of product at Gengmei, the launch of Gengmei’s “Plastic Surgery Simulator” feature sparked a wave of trial usage among its user base. The “Share with Friends for Advice” function further drove a fourfold daily increase in trial users, significantly boosting Gengmei’s active user rate.

Meanwhile, the visit rate and order conversion rate for double-eyelid surgery e-commerce pages have also increased significantly, demonstrating that the monetization potential driven by “previewing surgical outcomes” should not be underestimated.

It is reported that Gengmei has previously launched new features such as “Doctor Credential Verification,” “Drug Authentication,” and “AI Facial Analysis.” The introduction of the “Plastic Surgery Simulator” further enriches the app’s functionality, demonstrating its consistent commitment to product development and enhancing user experience.