WeDoctor Launches 'Health Channel' Content Platform, Aiming to Become the 'Today's Headlines' of Healthcare

In response to the national healthcare reform’s shift from a disease-centered to a health-centered approach, and to enhance public health literacy while building an authoritative and professional brand communication and service platform for health practitioners, Weiyi launched its strategic product “Health Account” in July 2017, aiming to create the “Toutiao” of the medical and health sector.

According to VCBeat (WeChat ID: vcbeat), “Health Account” is an open public platform newly launched by WeDoctor to disseminate medical and health knowledge, deliver healthcare services, and promote personal, corporate, and institutional brands. As a “self-media platform dedicated to the healthcare sector,” it enables health professionals to share health knowledge, build their brands, attract targeted traffic, improve service efficiency, and increase income.

Netizen @ShanxiDatongLiZhanfang, a registered nurse, joined the Weiyi app last December and became an active participant in the “Medical Talk” community. By answering users’ questions and popularizing basic nursing knowledge, she attracted a large following. However, due to her non-physician status, she was unable to obtain certification as a “Weiyi Doctor.” With the launch of the “Health Account” feature, Weiyi has significantly expanded the scope of eligible health service providers: all qualified professionals, including physicians, nurses, pharmacists, psychological counselors, nutritionists, wellness experts, and fitness coaches, can now apply to join the “Health Account” platform. Upon learning this news, @ShanxiDatongLiZhanfang proactively contacted Weiyi’s customer service to inquire about the certification requirements, declaring, “I want to be the first nurse on Health Account!”

In addition to individual users, WeDoctor’s “Health Account” has also opened its application portal to media outlets and institutions. Self-media entities skilled in creating and disseminating health-related content, as well as medical institutions, are all eligible to join the Health Account platform.

On the day of the launch, Mr. Liao Jieyuan, Chairman and CEO of WeDoctor, announced his registration on the Health Account platform and the opening of his verified self-media account, “Lao Liao Talks Healthcare.” This marks Mr. Liao’s first real-name presence on a self-media platform, where he will share new products and insights on the integration of internet and artificial intelligence technologies with healthcare, as well as his experiences in corporate management. Also joining the platform concurrently is Professor Liu Weizhong, Vice President of the Chinese Association of Traditional Chinese Medicine, a renowned TCM practitioner with two million followers on Weibo, and a chief health science popularization expert. He will use his Health Account to provide the public with TCM knowledge sharing and consultation services. In addition, Ning Li, a nationally recognized health education expert, researcher at the American Institute of Natural Medicine, and advocate for Chinese-style health coaching, has joined the platform with her team.

“Health Account” owners can independently promote their personal professional brands through content creation and fan engagement. Physicians can build their brand and increase consultation volumes by publishing popular science information and interacting with patients. Health influencers, media outlets, and institutions can share and publish diverse information to facilitate the sales conversion of health services and medical products.

It is understood that WeDoctor will launch a paid user Q&A product, “Da Jia Bang,” in August. Health account holders, as key service providers, will generate revenue through advertising and knowledge monetization.

In addition, WeDoctor will plan multi-dimensional brand exposure campaigns for Health Account holders, such as the Ace Account Holder Championship, Hot Topic Debates, Exclusive Brand Packaging Events, and the WeDoctor Health Influencer Gala. Through multi-channel packaging and promotion, these initiatives aim to enhance brand awareness for individuals, institutions, and other entities.

WeDoctor Health Accounts will establish the “100 People, 1,000 Yuan” Fund, providing a monthly base incentive of at least 1,000 yuan to no fewer than 100 health account creators. Selection criteria will not be based solely on page views but will place greater emphasis on content quality and interactivity. Furthermore, WeDoctor Health Accounts will not adopt exclusive publishing or first-publication requirements; instead, it aims to maximize earnings for creators who are passionate about public welfare and actively disseminate scientific health knowledge through multi-faceted support.

Currently, the WeDoctor platform has over 165 million real-name registered users. However, these users are presented with different health account content each day. How to provide precise content services to users has become a test of the platform's personalized service capabilities.

It is reported that WeDoctor leverages a big data distribution mechanism to construct comprehensive health profiles based on user characteristics, electronic medical records (EMRs), and electronic health records (EHRs). Artificial intelligence is then employed to conduct continuous health monitoring and analyze users' health status. Accordingly, “Health Accounts” provide personalized intelligent recommendations to users. By distributing personalized content through big data, the platform accurately targets specific user groups, attracts precise traffic, and enhances the marketing effectiveness of Health Account holders. Mr. Liao Jieyuan, CEO of WeDoctor, stated, “As a self-media platform dedicated to the healthcare sector, Health Accounts leverage WeDoctor’s technological advantages in internet services and medical AI, along with high-quality content from professional account holders, to provide the public with autonomous and continuous healthcare services.”

It was revealed that in July, the initial launch month of Health Accounts, more than 1,500 Health Account holders would join the platform to provide continuous, authoritative, and proactive health education and medical services to 400 million Chinese families, aiming to build a more diverse content ecosystem for medical and health knowledge.