YuanMei Secures RMB 10 Million in Angel Funding to Build an Integrated Platform for Offline Clinic Management and Online Influencer-Driven E-commerce

VCBeat (WeChat: vcbeat) has learned that Yuanmei, an e-commerce platform entering the medical aesthetics market through four key segments—beauty products, medical aesthetics, luxury goods, and community lifestyle—Secured RMB 10 million in angel financing, with the project valued at RMB 100 million post-financing. The funds raised in this round will be used for APP iteration, channel expansion, and other areas.

Data disclosed by the Chinese Association of Plastics and Aesthetics and the National Bureau of Statistics of China shows that there are currently more than 10,000 medical aesthetic institutions in China. A report by Deloitte indicates that China has become the third-largest medical aesthetics market globally, following the United States and Brazil.

Driven by technological advancements, consumption upgrades, and growing public acceptance, medical aesthetics has emerged as a new pathway to enhancing personal appearance, with China’s medical aesthetics and plastic surgery market experiencing a period of rapid growth. Currently, the high-spending demographic in China’s medical aesthetics sector comprises two main groups. One group consists of individuals around 20 years of age, who are in the prime stage of job hunting and dating and seek to secure more opportunities through an improved physical appearance.

The other segment comprises individuals around the age of 40, specifically middle-aged women with a strong demand for anti-aging solutions. Founder Ma Jiayuesheng told reporters, “For these two groups, beauty is an essential need.”

However, medical resources, especially skilled plastic surgeons, are extremely scarce.How to Choose a Doctor: A Critical Link in the Medical Aesthetics and Plastic Surgery Industry Chain, unlicensed clinics operating within office buildings and residential complexes continue to exist, posing certain risks to medical aesthetics and plastic surgery. According to statistics, China received a total of 217,650 complaints related to plastic surgery incidents in 2016.

“Pursuing beauty is inherently a positive and uplifting lifestyle; we should not have to bear such significant risks in the process of seeking it. Yuanmei aims to make medical aesthetics thoroughly transparent, simple, and widely accessible, which is precisely why I founded the Yuanmei project,” said Ma Jiayuesheng, reflecting on the original intention behind establishing Yuanmei.

In a nutshell, the emergence of pain points is primarily due to information asymmetry and insufficient trust between medical aesthetics providers and customers. To address these pain points, Yuanmei tackles the issues through both online and offline channels.

Offline, the Yuanmei team leverages its decade-plus of industry experience, networks, and resources in the medical aesthetics sector to engage in the offline operations of plastic surgery hospitals. It provides a comprehensive suite of solutions for customer acquisition, product offerings, and enhancing customer stickiness, thereby helping hospitals improve key metrics such as repurchase rates.

“We can consolidate market-validated operational models,”Provide customized services to every licensed medical institution contracted by the platform.“Our experience, resources, and operational model are the key factors that have earned us recognition from both users and institutions,” said Ma Jiayuesheng. Subsequently, Yuanmei will productize the hospital’s various offline services and provide online interfaces, allowing consumers to make their own selections.

Online e-commerce platforms,Yuanmei Adopts the "Buyer Model" Sales Approach, the platform has signed contracts with 4,000 influencers and, together with sales representatives from various brands, formed its team of buyers. These buyers curate suitable beauty products, cosmetics, luxury goods, and medical aesthetic products for the Yuanmei platform.

The buyers themselves are major intellectual property (IP) figures with inherent traffic, which helps address early-stage trust issues to a certain extent. Furthermore, all products sold are available exclusively through official channels. The buyers introduce products and demonstrate their usage to customers via instructional live streams.

Yuanmei currently mainly throughGenerate revenue through commissions from third-party channels and advertising services for brands.. Exclusive cooperation agreements have been signed with 300 hospitals in first-tier cities on the Chinese mainland, while pilot operations are underway in Taiwan with exclusive agreements secured with 50 hospitals; these partnerships have achieved a repeat purchase rate increase of at least 40%.

The reporter learned that the Yuanmei Project was officially launched in June. The team currently has 114 members, including 24 who provide services to hospitals. The app is currently undergoing iteration.

Ma Jiayue graduated from the EMBA program at Peking University. He previously served as a Director for the Estée Lauder Companies in China and has worked extensively in the medical aesthetics, cosmetics, and luxury goods industries. With 11 years of deep involvement in China’s beauty industry, he is among the first generation of professionals in China to specialize in the operational management of the medical aesthetics sector. As the founder of the CLASS New Elite Circle, he gained experience operating four large domestic medical aesthetics groups before establishing Yuanmei.

Additionally, CFO Ma Yongdong previously served as Deputy President of a sub-branch of the Agricultural Bank of China and brings 36 years of experience in financial business management. Lokina Wong, who oversees operations in the luxury goods segment, holds an MBA in Luxury Management from ESG School of Management in Paris, France. She has nine years of experience in operating fashion media channels and possesses unique insights into the operation of luxury sales channels.