MiYue Technology Secures Tens of Millions in Series A Funding, Focused on Women's Health and Pleasure Experience

Liu Bo, Founder of MiYue Technology

VCBeat (WeChat: vcbeat) has learned that on September 20, Liu Bo, founder and CEO of Miyue Technology, announced the completion of a tens-of-millions-yuan Series A financing round, led by Toutou Shidao Fund, with participation from Inno Angel Fund, Zhuopu Capital, Volcanic Stone Investment, and Jiuyan Investment.This round of financing will be primarily used for brand upgrading and promotion, as well as the development of new product lines.。

MiYue Technology is aA Mobile Internet Innovation Company Focused on Women's Health and Pleasurable Experiences, founded in Beijing in August 2015. Since its launch, the company’s flagship “Little Monster” (Monsterpub) product series has garnered the affection of hundreds of thousands of users,and won international design awards such as the Red Dot and iF Design Awards。

The “Little Monster” product represents a synthesis of material selection, craftsmanship, and interactive design. Fully grounded in ergonomic principles, its curved form is tailored to the physiological anatomy of Asian women, providing simultaneous stimulation of both the G-spot and clitoris. Born from six months of development, the Little Monster underwent dozens of design iterations, hundreds of skin-friendly tests involving various overmolding processes, and countless vibration intensity assessments.

In terms of usage, “Little Monster” focuses on“Immersive Operation”, users can instantly connect the product to the app upon opening it. Subsequently, users can intuitively draw different vibration patterns on their smartphone screens, which are then saved as waveforms. Users can also experience pre-saved historical waveforms or those shared by others. Vibration frequencies are stored in the cloud for easy retrieval and can be shared with others.Anonymous Sharing of Original Vibration Frequencies, experience a “safe adventure.”

21. A report from JD.com’s Business Development Research Institute shows that the number of SKUs for male adult novelty products far exceeds those for female users, with the gap widening rapidly. In 2015, the number of male-oriented SKUs was 1.9 times that of female-oriented ones; by 2017, this ratio had reached 4.3. In contrast, the European adult novelty market is predominantly female-focused, with women accounting for nearly 70% of customers. This suggests that China’s female market has been suppressed and holds significant untapped potential.

Little Monster recognizes this market potential and focuses on optimizing the product experience. Through its built-in sensor system, users can intuitively monitor metrics such as vaginal tightness (strength), endurance (Hold), and temperature (temp) via the app. Additionally, intelligent Kegel exercise programs help effectively improve pelvic floor health. The device is particularly suitable for postpartum recovery, capable of significantly enhancing vaginal elasticity in a short period.

The product is available at three different price points: RMB 79, RMB 119, and RMB 399. It differs from traditional female vibrators in both appearance and usage. In May 2017, Little Monster introduced a new member to its lineup: Huang Xiaoji. As of September 2017,“Little Monster” Series Products Have Cumulatively Shipped 600,000 Units。

It has been reported that Miyue Technology secured RMB 3 million in angel investment from Origin Capital in the same month it was launched. In March 2016, Miyue Technology officially launched its product and went live on JD.com’s crowdfunding platform, exceeding its funding target by 1,500%. In August 2016, Miyue Technology completed an RMB 11 million Pre-A financing round, led by Panli Capital, with participation from Yangjue Capital, Xingzao Capital, and Origin Capital.

The MiYue team is composed of cross-disciplinary experts in internet product development, online/offline marketing, and production supply chain management. It possesses comprehensive supply chain resources within the industry and holds a competitive advantage in design, production, supply chain management, craftsmanship, and materials. Meanwhile, MiYue Technology announced that it has partnered with Alibaba Cloud on initiatives including data security.

In terms of promotion, brand promotion was carried out by leveraging the mobile internet model of “users + content + traffic,” while a “traditional + innovative” combined strategy was adopted to forge extensive channel partnerships in the sales segment.Including e-commerce, community platforms, self-media, overseas channels, and proprietary operations. Little Monster has covered the flagship stores and distributor shops of mainstream e-commerce platforms.

Mi Yue Technology’s ambitions extend beyond tapping into the adult toy market. Liu Bo stated that, in terms of content, Mi Yue Technology has published over 700 original articles, provided more than 1,600 answers to questions on Zhihu and Baidu Zhidao, accumulated over 80 million views across all channels, and garnered more than 1.27 million followers. In the realm of health, users of Little Monster have completed 600,000 Kegel exercises.

On September 19, MiYue Technology unveiled a new logo and version 3.0 of its app, while also launching the updated Monster Pub 3.0 app, which emphasizes the concept of “sharing.” The new version focuses on optimizing interactive features, highlighting user-to-user sharing, and adhering to an integrated hardware-software approach to deliver an ultimate user experience.

To date, users of the “Little Monster” community have posted nearly 1.5 million pieces of content, accumulating over 12 million views, covering topics such as sexual health, relationships, food, and travel.The latest version of the app will also curate and push high-quality content to users., and facilitate daily interactive discussions on relevant topics.

MiYue Tech’s team comprises over 30 members. Its founder and CEO, Liu Bo, graduated from the Academy of Arts & Design at Tsinghua University. He entered the field of user experience design in 2004 and previously served as Lead Designer at Sony Mobile’s Global User Experience Design Center, where he oversaw the Walkman product line.

Subsequently, he served as the initial product designer for “WeiPai,” China’s earliest video social networking app. He also held the position of Product Partner at “Zapya,” an app with 400 million users worldwide that received investments from Northern Light Venture Capital, Sinovation Ventures, and IDG Capital. Liu Bo’s background in art and design has provided him with unique insights into innovative design, laying a solid foundation for his product development endeavors.