Mikibobo Yutianchuan Secures Tens of Millions of RMB in Series A1 Funding Led by BabyTree

VCBeat (WeChat: vcbeat) has learned that Mikibobo Sumida River (hereinafter referred to as Sumida River) recently announced the completion of its A1 round financing, amounting to tens of millions of RMB. This round of financing was led byBabytree Leads Investment Round, with existing shareholders participating in the follow-on investment.

Zhao Zhe, founder and CEO of Sumida River, revealed that after this round of financing,Continue to invest in supply chain system upgrades, by vertically integrating operations across the product delivery chain to enhance fulfillment efficiency, connecting high-quality overseas brands with middle-class families in China’s Tier 2–5 cities, providing users with trustworthy premium maternal and infant products, and further strengthening its market position.

In July 2016, Sumida River received seed investment from a former executive of Lenovo Group and the chairman of the China Anti-Counterfeiting Alliance. In November 2016, it secured tens of millions of RMB in angel-round funding from the Hangzhou Shuimu Zehua Fund. In August 2017, it obtained tens of millions of RMB in Series A financing from Yiling Capital.

Sumida River was established in July 2016 and is a company focused onHigh-End Imported Maternal and Infant Retail Company, serving the surrounding communitiesEmerging Middle-Class Families, bringing togetherA Large Number of Overseas Buyers, rapidly recommending maternal and infant products to mothers in China. Each product features anti-counterfeiting traceability, aiming to alleviate consumers' concerns about counterfeit goods. Tasogare also providesMaternal and Infant Information, Parenting Knowledge, etc.。

Over the past 16 months, Sumida River has achieved rapid growth,Signed and Opened Over 1,200 Stores, with Monthly GMV Growth Exceeding 50%, with its business scale and growth rate far leading in the imported maternal and infant chain market; its core executive team hails from Baidu, Mia.com, McKinsey, and others.

Furthermore, Yingzhiwan is a wholly-owned subsidiary established to implement the dual-brand business strategy of Sumida River. Its product offerings span nine major categories: infant formula, complementary foods, diapers, baby essentials, gourmet health products, apparel and accessories, books and toys, products for stylish mothers, and products for engaged fathers. The platform features nearly 3,000 brands, close to 10,000 SKUs, and hundreds of thousands of individual products.

Yingzhiwan is committed to integrating global overseas supply chain resources, accelerating its expansion in China’s imported maternal and infant retail market through its unique business model of “general trade + cross-border direct mail + global flash sales” and its core philosophy of “100% authentic products, zero price differential.”

BabyTree, the lead investor in this round, is a leading enterprise for young families in China. It has implemented the “BabyTree+” open platform strategy across its four core business segments—content, products, commerce, and education—leveraging the consumption upgrade of Chinese young families as a pivot to empower and structurally integrate the entire industry chain.

This investment in Sumida River also represents a strategic move to secure offline entry points. In the future, both parties will achieve business synergy in areas such as big data, C2M (Consumer-to-Manufacturer), and scientific parenting, thereby empowering offline retail.

It is reported that Sumida River Coffee is also set to complete the closing of its Series A2 financing round, with Palm Capital serving as the financial advisor for this round.