Home Vanke's Guangxi Rehabilitation Hospital Opens, Pioneering Integrated Medical and Elder Care Services

Vanke's Guangxi Rehabilitation Hospital Opens, Pioneering Integrated Medical and Elder Care Services

Jan 13, 2018 11:11 CST Updated 11:11

VCBeat (WeChat: vcbeat)It is reported that on January 10, Guangxi Rehabilitation Hospital, jointly operated by Vanke and Beijing Enterprises Holdings, officially opened. This is a modern, Level II comprehensive rehabilitation hospital, initially focusing on and specializing in integrated treatments for pelvic floor rehabilitation, while also offering departments of Traditional Chinese Medicine and Stomatology. Its establishment marks a new phase in Vanke’s elderly care business, integrating medical and elderly care services, and breaking the industry-wide disconnect between elderly care and medical services.

 

At the opening ceremony of Guangxi Rehabilitation Hospital, Liu Xiao, Senior Vice President of Vanke Group, stated, “The opening and successful operation of the hospital will ultimately complete our chain of elderly care service capabilities, thereby enabling us to confidently ensure that seniors can truly enjoy a high quality of life in their later years. By cultivating professional medical and nursing expertise, we aim to optimally sustain the physical health and self-care abilities of our elderly residents.”

 

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Create a Benchmark Project for Integrated Medical and Elderly Care


Data shows that Guangxi Rehabilitation Hospital is located at Guangximen on the North Third Ring Road, directly serving multiple large, well-established communities. Its prime location also provides convenient transportation access for residents in Beijing and surrounding areas.

 

According to an insider at Vanke, the company aims to “build it into a benchmark project integrating medical care and elderly care.”

 

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Panoramic View of the Reception Hall at Guangxi Rehabilitation Hospital (Source: Vanke Group Official Website)


Guangxi Rehabilitation Hospital is located adjacent to the Yiyuan Guangxi Senior Apartments, which were completed in 2016. Together, they form an integrated medical and elderly care center, providing continuous nursing services for the elderly. According to reports, the Guangxi project, which includes both the senior apartments and the rehabilitation hospital, is Vanke’s first integrated medical and elderly care initiative. It also serves as a benchmark for Vanke’s active development of “integrated medical and elderly care” in Beijing, with the aim of exploring a model of elderly care and medical services that better meets the needs and preferences of the urban population.

 

It is reported that Vanke will establish an independent hospital management and medical team to implement management and service standards, ensuring the daily operations of Guangxi Rehabilitation Hospital. Beijing Enterprises Holdings Group will also introduce its state-owned enterprise management expertise and resource advantages to Guangxi Rehabilitation Hospital, ensuring the hospital’s sound development in the direction of public welfare, affordability, and service quality.

 

Guangxi Rehabilitation Hospital will integrate resources to provide professional training for caregivers at Vanke’s elderly care institutions, and regularly deliver specialized nursing lectures and training guidance to individuals receiving home-based elderly care services in the community. “In the future, we will also assume responsibility for supplying qualified elderly care personnel, leveraging Guangxi Rehabilitation Hospital as a training base to undertake educational and developmental programs for elderly care nursing, thereby providing essential talent support for future home-based elderly care.”

 

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Developing Multidisciplinary Rehabilitation Diagnosis and Treatment with a Focus on Pelvic Floor Rehabilitation


Guangxi Rehabilitation Hospital initially focuses on specialized fields, with comprehensive diagnosis and treatment of pelvic floor rehabilitation as its hallmark and priority. It is committed to building Beijing’s first multidisciplinary pelvic floor rehabilitation center that is the most professional, comprehensive, high-quality, and patient-centered.

 

The hospital will integrate eight major disciplines—Obstetrics and Gynecology, Urology, Proctology, Gastroenterology, Traditional Chinese Medicine, Psychology, Sports Rehabilitation, and Nutritional Rehabilitation—to conduct comprehensive testing, assessment, and diagnosis of pelvic floor function from multidisciplinary perspectives. A team of multidisciplinary experts will collaboratively develop personalized treatment and rehabilitation plans.


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Medical Equipment at Guangxi Rehabilitation Hospital(Source: Vanke Group Official Website)


In addition to being equipped with the world’s most advanced pelvic floor rehabilitation and diagnostic devices imported from France, the hospital also features private shower rooms and restrooms, allowing patients to “freshen up before discharge.” Its distinctive services further include full English-language patient navigation, thoughtfully designed mother-and-baby rooms, and a children’s play area, reflecting its premium market positioning.

Guangxi Rehabilitation Hospital has currently established collaborations with Peking University Third Hospital, Peking University People's Hospital, the Chinese Preventive Medicine Association, the International Research Center for Obstetrics and Gynecology Technology, and the French International School of Pelvic Rehabilitation.

 

According to a report by People's Daily Online, Guangxi Rehabilitation Hospital offers a home medication delivery service, achieving end-to-end cold-chain transportation of pharmaceuticals through its partnership with SF Express.

 

In the future, Guangxi Rehabilitation Hospital will gradually roll out specialized departments such as orthopedic rehabilitation, sports rehabilitation, and neurological rehabilitation, evolving into a comprehensive rehabilitation hospital. By adopting an integrative medicine perspective on the elderly population and geriatric diseases, the hospital aims to provide practical and needed diagnostic and treatment services for seniors, thereby promoting the establishment of standards for elderly care and medical services.

 

Although marketed as a “benchmark project integrating medical care and elderly care” for the senior population, it is not limited to residents of elderly care institutions but also targets high-end clients from the general public. It operates in parallel with Vanke’s existing elderly care business through “independent development and mutual integration,” addressing three major constraints that hinder the growth of private hospitals: patient trust, access to medical resources, and cost limitations.

 

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Vanke’s Elderly Care Layout Has Taken Initial Shape


Beijing is one of the cities with the highest aging population in China, and its elderly residents have the strongest spending power nationwide. As a result, Beijing has become a crucial strategic pillar in Vanke’s overall layout for elderly care services.

 

As early as August 30, 2016, the Yiyuan Guangxi Senior Apartment, a project reflecting the in-depth cooperation between Beikong Elderly Care Company and Beijing Vanke in the elderly care business, officially made its debut at Guangximen, within the Northeast Third Ring Road.

 

According to insiders at Beijing Vanke, neighborhood-style elderly care communities with professional nursing capabilities will undoubtedly hold the greatest potential for future development, and this model will constitute the mainstream approach for their future senior living projects. Within these more comprehensive large-scale communities, seniors can enjoy the warmth of neighborly camaraderie while receiving attentive and professional care.

 

It is reported that Beijing Vanke will focus on its positioning as neighborhood-based elderly care communities with professional nursing capabilities, providing seniors with more comprehensive supporting facilities and services, as well as specialized nursing, rehabilitation, and medical care, thereby fostering a more integrated and open mindset toward aging among the community’s elderly residents.

 

To date, Vanke has developed three major product lines: CCRC (Continuing Care Retirement Communities), urban institutions, and community centers. The institutional model, represented by Yiyuan Guangxi Senior Apartments, primarily serves seniors requiring nursing care, with strong demands for professional nursing, rehabilitation, and even medical services. The community-based model, exemplified by Jiayuan Changyang Senior Center, mainly caters to clients in the surrounding communities, focusing on self-reliant seniors. The comprehensive continuing-care model provides care solutions for seniors of all ages, with the Suiyuan project, scheduled to launch next year, serving as its representative.

 

As of now, Vanke’s Northern Region has taken the lead in launching its elderly care business in five cities: Beijing, Tianjin, Jinan, Qingdao, and Shenyang. It is the region with the widest city coverage and the most rapid development within Vanke’s elderly care portfolio. The region plans to establish a preliminary network of 10 to 20 elderly care projects over the next two to three years, with Beijing as the core hub.

 

In the rehabilitation hospital sector, rehabilitation hospitals have become a major investment hotspot for private capital, thanks to their high degree of standardization, shorter payback periods, and higher net profit margins. According to a 2016 report on the rehabilitation industry by Industrial Securities Research Institute, specialized rehabilitation hospitals achieved a net profit margin of 10.7%, second only to ophthalmology, medical aesthetics, and dentistry.

 

The opening of Guangxi Rehabilitation Hospital to the public signifies that stable patient flow and cash flow have once again successfully attracted the attention of listed companies. There is no shortage of real estate projects in the health and elderly care sector, with Poly and Fosun leading the way, followed by Greenland and Vanke. Real estate developers typically position their rehabilitation hospitals and elderly care projects at the high end. As hospital services become more specialized and segmented, the post-diagnosis rehabilitation market is poised to become a hot spot for intense capital competition.