Qisen Technology Secures Over RMB 200 Million Strategic Investment from Red Star Macalline, Share Capital, and Others to Integrate Sleep and Healthcare Big Data

VCBeat (WeChat ID: vcbeat) has learned, on February 1, Keeson Technology Co., Ltd. (hereinafter referred to as"Keeson Technology"）Announced the receipt of over RMB 200 million in strategic financing from Red Star Macalline, Fenxiang Investment, Oppein Home Group, Easyhome, and other investors.It is reported that the funds raised in this financing round will be used to expand production capacity and broaden sales channels.

Keeson Technology, established in 2005, is a national high-tech enterprise dedicated to the research and development, design, and manufacturing of smart beds, as well as to the advancement of intelligent health sleep technologies and big data applications.Currently ranking first globally in production and sales volume, the company has an annual manufacturing capacity of 1 million electric beds and has cumulatively sold over 4 million electric beds worldwide.

In 2014, the company fully acquired two major U.S. bedding distributors, Ergomotion and South Bay, transforming Qisheng into a comprehensive multinational corporation integrating research and development, manufacturing, sales, and after-sales services. It boasts a stable, high-end customer base, including globally renowned mattress companies such as Serta, Simmons, TEMPUR, and Sealy.

Huang Xiaowei, General Manager of Keeson Technology, stated in an interview with reporters that the company has been deeply engaged in the smart bed sector for thirteen years. Relying on a highly professional and innovative team, it possesses fully independent intellectual property rights and a global market layout. Furthermore, the company boasts a complete industrial chain with full-scale production capabilities, covering electrical systems, mechanical frame design, memory foam, and the perimeter upholstery of the entire bed backrest.

Regarding short-term planning, Huang Xiaowei revealed that the company has experienced rapid performance growth in recent years and is currently actively advancing its initial public offering (IPO) on the A-share market. It will strive to complete“Smart Factory” to achieve the dual intelligence of smart factories producing smart beds.In the realm of big data, the company aims to integrate user sleep vital signs collected by smart beds with medical data, thereby developing and implementing big data models that enhance user experience value.In terms of products, the international market will launch the ELEMENT series of ultra-thin beds targeting home furnishing store channels and the LEAF bed series for internet marketing channels, while the domestic market will focus on promoting existing products.

The rationale for investing in Keeson Technology,Cui Xinxin, Managing Partner of the Greater Living Fund at Sharing InvestmentThe following three points are summarized:

First, the market prospects for smart beds are vast.Compared to the high penetration rate of smart beds in developed countries in Europe and the United States, consumer awareness in China remains relatively low. Amid the trend of consumption upgrading, young families, represented by the “new middle class,” are continuously raising their standards for living quality and paying increasing attention to sleep quality, thereby creating significant opportunities for companies like Keeson.

Second, it features ample production capacity, specialized manufacturing, and a high degree of automation.The company’s industrial park features specialized, advanced, and large-scale factories and equipment. With over 13 years of experience in the manufacturing of electric beds, it holds absolute advantages and a leading position in production and manufacturing, enabling it to provide users with high-quality products offering the best price-performance ratio.

Third, sales volume is absolutely leading, with the company’s sales continuing to grow at a high speed for many years.

Cui Xinxin added, “In recent years, Fenxiang Investment has focused its investments primarily on the broader housing sector. As China’s real estate market transitions from a growth-driven model to one centered on existing stock, significant opportunities are emerging in product and service innovations along the upstream and downstream segments of the real estate industry chain. We are closely monitoring innovative projects that align with residential needs and enhance living quality, including smart home products such as smart beds, as well as areas like real estate big data, standardized home renovation, prefabricated interior decoration, property transaction services, and community service innovation.”