
VCBeat (WeChat ID: vcbeat) has learned that on February 5, 2018, marking the third anniversary of Yu Xueyuan’s establishment, the company announced the completion of a strategic Series C+ financing round amounting to tens of millions of U.S. dollars.This round of financing was exclusively strategically invested by New Oriental Education & Technology Group., and byShanghai Fuyi Daohe Investment Serves as Exclusive Financial Advisor。
The collaboration between Yuxueyuan and New Oriental Education Group marks the official entry of both parties intoComprehensive Strategic Cooperation in the Field of Children's Education, will jointly expand the domestic children's education market and create children's educational products featuring Yu Xue Yuan's unique approach, integrating growth and development assessments with a scientific parenting system.
Yuxueyuan’s children’s education products break through the traditional model that focuses solely on children, incorporating family members, educators, and educational institutions into the participation framework. Based on a variety of scenario settings, it adopts an integrated online-offline approach to realize a new “results-oriented” model of children’s education.
This innovative model for children’s education is built not only on Yuxueyuan and New Oriental Education Group’s deep expertise in the children’s education sector, but also on insights derived from the analysis of tens of millions of Yuxueyuan app users, as well as Dr. Cui Yutao’s child health and natural parenting philosophy, grounded in his more than 30 years of clinical pediatric practice.
In terms of educational models, Yu Xueyuan and New Oriental Education & Technology Group will establish a hybrid online-offline approach to break down "physical boundaries," enabling more children to share access to high-quality educational resources.
YuXueYuan believes that children’s education is not solely directed at the child; it is closely intertwined with family members’ cognitive understanding, educators’ personal philosophies, and the teaching quality of educational institutions.
In the future, Yu Xueyuan will conduct one-on-one pre-education assessments tailored to each family’s unique parenting environment and each child’s distinct physiological and psychological developmental profiles, providing scientifically grounded educational curriculum planning and recommendations to truly achieve “individualized instruction.”
In terms of the actual content of its educational products, the Yu Xueyuan Education Platform will develop courses in areas such as children’s attention span, emotional regulation, learning abilities, language and reading, sensory integration, psychological counseling, musical rhythm, and musical literacy, thereby providing comprehensive coverage of children’s healthy development and growth.
Furthermore, the YuXueYuan Education Platform will provide professional and continuing retraining for child education practitioners, thereby supporting discipline development in China’s child education sector and optimizing the teaching workforce structure and professional competence.
As one of the most influential education groups in China and internationally, New Oriental has accumulated extensive educational resources and management and operational expertise across its full industry chain, encompassing early childhood education, K-12 education, international education, and vocational education.
Early childhood education and care, along with the maternal and infant stages, have long been a key focus for expansion within the New Oriental Education & Technology Group. Regarding this strategic partnership, Zhao Zheng, General Manager of New Oriental’s Investment Division, stated, “Dr. Cui Yutao is a nationally influential expert in the field of children’s health. We aim to leverage Yuxueyuan’s accumulated professional expertise in this domain, combined with New Oriental’s core strengths, to deliver more valuable products supporting children’s holistic physical and mental development. Our goal is to provide millions of parents and families with a more comprehensive online-and-offline service support system. We believe that, driven by both parties’ efforts, we will continuously promote the overall development of the maternal-infant and early childhood education sectors, working together toward the shared objective of building an all-encompassing ecosystem for healthy growth.”