Saint Bella Secures Tens of Millions in Pre-A Funding to Become the Most Empathetic Postpartum Care Brand for Young Mothers
VCBeat (WeChat ID: vcbeat) has learned that Shengbeila and its parent company, Beikang International, recently announced the completion of a Pre-A financing round worth tens of millions of RMB. The lead investor was Tangzhu Capital, with Gaorong Capital as a participating investor.
Xiang Hua, founder of Beikang International, stated that this round of investment will be used forUrban Branch Expansion, User Experience Upgrade, and Online Maternal and Infant Course Development. Among these, the most important isComplete User Experience Upgrade, by enriching the product portfolio, enhancing the ERM management system and member benefits across several dimensions, thereby fully launching the offline maternal and infant service chain.
Mr. Xiang Hua, Founder of the Beikang International Brand
Tangzhu Capital, as the lead investor, stated that the continuous rise in per capita GDP and the shift in Chinese consumers’ mindsets have effectively driven upgrades across various consumer industries. Favorable policies and structural adjustments in the maternal and infant sector are poised to propel related industries toward a qualitative leap in the future. With extensive industry experience, a forward-looking business vision, and an innovative operational model, the Beikang team will position the company to take the lead in the offline maternal and infant services sector with a renewed competitive edge.
As a multi-round investor in Beibei.com, Zhang Zhen, Founding Partner of Gaorong Capital, stated: “The maternal and infant sector has long been a perennial industry favored by Gaorong Capital. With the advancement of consumption upgrading, the market for offline maternal and infant services is projected to reach a scale of tens of billions of RMB. The postpartum care industry is currently in a phase of growth, and the integration of internet technologies will accelerate the upgrade and development of Beikang International. We look forward to Saint Bella delivering consistently high-quality experiences to consumers.”
Shengbeila Maternal and Infant Postpartum Care Center is the flagship brand under Beikang International’s current business portfolio. Leveraging postpartum care services as its entry point, Beikang International offers customized prenatal services, postpartum confinement nursing, postpartum recovery, as well as training and home-placement services for professional maternal and infant nurses.
Postpartum Care Centers and Their Derivative Markets Have Been Unleashing Tremendous Potential in Recent Years. Unlike Traditional Postpartum Care Centers,Sheng Beila emphasizes emotional care and advocates aesthetic concepts., pursuing high quality, to be the postpartum care center that best understands young mothers.
In terms of operational model, it abandons the traditional asset-heavy operation.Saint Bella Chooses to Partner with Hotels for Asset-Light Operations, in order to allocate more funds toward enhancing user experience. Saint Bella tends to select hotels that inherently generate buzz and popularity for its locations, such as the Park Hyatt Hangzhou.
It is worth mentioning that St. Bella Maternal and Child Postpartum Care Center currently adheres toAdopts a direct-operation model with 24-hour one-on-one nursing care.. All nurses are qualified medical personnel who have undergone rigorous selection by the Beikang Maternal and Infant Care Academy.
Nurse at Saint Bella Mother & Baby Postpartum Care Center
To enhance the standardization and uniformity of management, Shengbeila’s latest financing round is largely allocated to research and development exclusive to its postpartum care centers.ERM Management System, centrally manage work processes across geographically dispersed departments, standardize performance evaluations, and collect big data.
In building brand standardization, Saint Bella’s branding team comprises young professionals with prior experience as PR executives at luxury groups, creative directors at 4A advertising agencies, and designers at fashion media conglomerates. Co-founder Lin Wanyi personally leads the team to ensure consistent tonal control and unified management. From the curation of postpartum meals and the design of wall décor to the selection of postpartum wear, every detail reflects Saint Bella’s pursuit of aesthetics and its commitment to delivering quality and beauty to every mother.
Saint Bella Art Convalescence Room
After Beikang International, the parent company of Santa Bella, obtained exclusive authorization from the American Certification Institute (ACI) for the International Maternal and Infant Care Specialist certification in Greater China last year, it is expected to launch the ACI International Maternal and Infant Care Specialist online course in June this year. This program includes the ACI International Maternal and Infant Care Specialist certification and parenting education under the Family Section of Beikang Nursing Academy.
Beikang Maternal and Child International Nursing Academy
Founder Xiang Hua graduated from the Department of Bioengineering at the University of Oxford. Prior to launching his venture, he served as a Director in the Investment Banking Division of UBS, where he was responsible for healthcare projects in the Asia-Pacific region.SV Bella Has Opened Two Postpartum Care Centers in Zhuhai and Hangzhou Within One Year, the Zhuhai store reached break-even in November 2017. In December 2017, the Hangzhou store achieved nearly RMB 1 million in signed contract value within its first month of operation.
As of March 2018, Beikang International had served over 100 mothers, with most room types booked through the end of September. This year, Saint Bella will completeNational Regional Layout, and successively launched in cities across North China and Central China.