Miao Health and CWI Forge 'New Species' in Health Management, Planning 400 Offline Centers Amid IPO Filing

During the Two Sessions, the State Council’s institutional reform plan was submitted to the First Session of the 13th National People’s Congress for deliberation. Under this plan, the National Health Commission will be established. Shifting from past planning-oriented approaches to current guarantee-focused measures, future health and wellness policies are expected to transition from a “disease-treatment-centered” model to a “people’s health-centered” one, moving from treating diseases to preventing them. Health management, once merely a pre-diagnostic preventive measure, is gradually evolving into a lifestyle.

High-level design prioritization ushers in the greatest development opportunities for the health management industry. State Councilor Wang Yong stated that the health of the people is a significant indicator of national prosperity and strength. To advance the implementation of the Healthy China Strategy, it is essential to establish a comprehensive concept of public health and holistic well-being, shifting the focus from disease treatment to people-centered health.

On March 19, the ribbon-cutting ceremony for the establishment of a Chinese joint venture jointly formed by Canada Wellness Institute (CWI), Miao Health, and Jiadong Health was successfully held in Beijing.

The newly established joint venture has also become the first implemented project under the China-Canada cooperation in the broader health sector, which was signed during Canadian Prime Minister Justin Trudeau’s visit to China last December. The ceremony was attended by John McCallum, Canadian Ambassador to China; Zeng Qiang, Director of the Health Management Center of the 301 Hospital; Yang Hongwei, Director of the National Health Development Research Center; and Gao Yuxiang, Managing Director for China at the Canada-China Business Council (CCBC), among others.

Ribbon-Cutting Ceremony Site

At the press conference, John McCallum stated, “In recent years, exchanges and cooperation between China and Canada have been increasing. The establishment of this joint venture marks a further deepening of collaboration between the two countries in the healthcare sector and will also explore new models for multi-sectoral cooperation.”

Kong Fei, CEO of Miao Health, stated in his address: “Miao Health stands together with the Canadian Health Management Center to combine China’s leading mobile health management capabilities with Canada’s best health solutions, creating a new type of comprehensive, full-lifecycle health management service experience that integrates online and offline services.”

Miao Health, a subsidiary of Sanpower Group, has completed RMB 450 million in financing after three years of rapid growth, emerging as the leading brand in China’s health management sector. Miao Health has developed three distinct product lines: Miao+, Miao Cloud, and Miao Health.More+Focusing on data connectivity capabilities, it is the largest health data platform in China;MiaoyunLeveraging Miao+ big data and artificial intelligence, we have launched the [Health Behavior Index], a comprehensive index that assesses individual health through quantitative metrics.Miao HealthProvided health management services to over 30 million corporate employees, insurance policyholders, bank members, and individual users.

For over two decades since its establishment, CWI has leveraged advanced medical fitness facilities and a professional medical team to develop personalized treatment plans based on clinical evidence-based medicine. It has provided diverse health experience models for the prevention and management of chronic diseases to more than six million individuals from all walks of life, earning global acclaim for its outstanding therapeutic management outcomes.

It is reported that Carrie Solmundson, President of Seven Oaks Hospital in Canada and CEO of CWI, will serve as the CEO of the China-Canada joint venture. She stated that the joint venture would not simply replicate multiple CWI facilities; rather, it aims to integrate CWI’s extensive offline clinical expertise with Miaojiankang’s advanced internet-based health management solutions. By combining big data on health and health behaviors with artificial intelligence, the venture seeks to explore new models of health management in the context of emerging technologies.

As planned, the Sino-Canadian joint venture will develop 400 offline health management centers through various forms of cooperation within the next three years, completing a comprehensive online-to-offline (O2O) closed-loop health management system.

In terms of core scenarios, the Sino-Canadian joint venture willHospital Collaboration, enhance hospitals' capabilities in chronic disease rehabilitation and help them establish rehabilitation centers that align with international standards;Corporate Collaboration, establish corporate health management centers to improve employee health levels; collaborate with real estate developers to build health management centers in shopping malls and commercial office buildings, meeting the demand for scenario-based health management;Collaborating with Communities, establish community health management centers to meet the daily health management needs of the community population.

From a business format perspective, the Sino-Canadian joint model is a multifunctional complex integrating sports and fitness, chronic disease rehabilitation, health management, and new retail health services.. In contrast to the concept of new retail, Kong Fei, CEO of Miao Health and Chairman of the joint venture, refers to this integrated business model as a restructuring of the health management industry.“A New Species of Health Management”

Kong Fei believes that this approach offers at least three major benefits.：First, physical stores can rapidly build consumer brand awareness; second, diverse models can more precisely meet customer needs; third, the integration of online and offline channels can break down barriers related to time, space, and resources, enabling people across China to access world-class health management services.

It is worth mentioning that,The Miao Health Academician and Expert Workstation of the International Institute for Technological Innovation in Health Management was also officially established at this event.Luo Xiaobin, Chief Medical Officer of Miao Health, stated that the research institute will focus on the cross-disciplinary integration of internationally advanced health management innovations and cutting-edge technologies. It is committed to pioneering health management models based on big health data, cultivating interdisciplinary talent across multiple fields, and contributing to the translation of scientific and technological achievements among industry, academia, and research institutions.

In the realm of new retail health, Miao Health has long since rolled out its offline layout.In 2017, Miao Health partnered with LeYu Brookstone, a subsidiary of Sanpower Group, to establish small-scale health management centers in over 100 stores. In 2018, Miao Health will continue to expand its presence to 500 stores, creating a new model that integrates online and offline channels as mutual traffic entry points.

With the emergence of “new species” in health management, the industry will gradually enter the 2.0 era, characterized by a foundation of big health data and artificial intelligence, as well as the effective integration of online and offline services.