Huafenr, a Maternal & Women's C2C Secondhand Platform, Secures Tens of Millions in Series A Funding from Chunxiao Capital and Files for IPO

VCBeat (WeChat: vcbeat) has learned that “Huafenr,” a C2C platform for secondhand transactions of women’s and maternal-infant products, recently announced the completion of its tens-of-millions-yuan Series A financing round, invested by Chunxiao Capital.

Since its establishment in 2016, Huafen’er has positioned itself as a vertical trading platform focused on women and maternal & infant products. Born out of the need to address household idle items, all listed products are pre-owned items from real users.

It is understood that the platform was established primarily in response to the frequent demand among fashion-conscious women and mothers for exchanging second-hand idle items. Upholding its original mission of “circulating resources, circulating love,” the platform aims to promote the green concept of revitalizing idle goods and maximizing their utility. This philosophy has immediately attracted the participation of celebrities such as Sun Li and Liu Tao.

Regarding this round of financing, founder Zheng Xiaowen stated that the funds will be primarily used to continue scaling up operations, with the aim of effectively promoting the environmental concept of reusing idle items among fashion-conscious women and mothers with infants.

Huafen'er is the first C2C platform to mandate comprehensive real-name registration and has established a robust user tiering system, including categories such as Celebrities, VIPs, and Regular Users.

Leveraging precise user personas and a high-quality in-app community environment, Huafener set multiple records shortly after its launch. On its debut day, the app (iOS version) surged to 44th place on Apple’s App Store Shopping Chart, and within one month, it climbed to the number one spot in the shopping category rankings.

Currently, Huafen’er’s brand philosophy has garnered strong support from numerous celebrities and public figures. Over 200 popular stars, including Sun Li and Liu Tao, have opened stores on the platform. With more than 4 million registered users, the Huafen’er app has become China’s largest secondhand trading platform for women’s and maternal-and-child products.

It has been nearly two years since Sun Li joined Huafenr. She has not only gradually adopted a minimalist lifestyle and habits of decluttering, but also donated the proceeds from selling her pre-owned items to help those in greater need, thereby putting into practice the green-living philosophy of “Love to Share, Love to Share Even More.” Huafenr has become an unexpected yet diligently managed side venture for her.

To further promote green living in China and advance the philosophy of “Love to Share, Love to Co-Share Even More,” Zheng Xiaowen revealed that efforts will be intensified to enhance other product segments, including luxury consignment services, live streaming, new products (household consumables, new brand launches, and discounts on international premium brands), and advertising.

The consignment service has been fully developed and is set to launch soon. “With over 20,000 luxury goods transactions and a total transaction value of RMB 150 million annually on the Hua Fen Er platform, the Hua Fen Er consignment service is poised to secure a dominant position in the pre-owned luxury market.”

Regarding the monetization model of second-hand resale platforms, Zheng Xiaowen stated that Huafener currently has no plans to generate revenue through transaction commissions. Looking ahead, in addition to facilitating pre-owned item transactions, the platform aims to evolve into a community hub for sharing enjoyable lifestyles.

He Wen, Founding Partner of Chunxiao Capital, believes that in the era of manufacturing-led retail, the characteristics of core consumer groups have shifted from brand-oriented consumption to quality-oriented consumption. Consumers are adopting a more pragmatic mindset, no longer pursuing the superficial appeal driven by marketing and new product launches. Against this backdrop, second-hand e-commerce is experiencing rapid growth.

While dominant players have emerged in the comprehensive second-hand e-commerce sector, the non-standardized nature of pre-owned goods continues to create significant opportunities for vertical niche platforms. Huafen’er, a vertical platform specializing in high-quality second-hand women’s and maternal-infant apparel, leverages celebrity-driven traffic for initial user acquisition and benefits from strong team execution, positioning it for substantial future growth potential.

Following this round of financing, Hua Fen Er will focus on building a comprehensive service platform centered on women’s secondhand trading. The company is committed to cultivating an all-around elite team and sustaining robust internet technology development capabilities, acquiring high-quality registered users, and enhancing the quality of secondhand transaction services. Star sellers on Hua Fen Er will share their most authentic user experiences through using the platform, helping more users embrace and recognize the concept of secondhand consumption, thereby making the lifestyle of secondhand trading a future trend.

Through the aforementioned strategic layout, and with the advent of a new economic landscape and a boom in the secondhand trading market, Huafen’er aims to cover tens of millions of high-net-worth registered users within three years, build an elite internet team of over 100 members, leverage the influence of in-platform celebrities to further expand this market, and position itself as China’s largest secondhand trading platform for women.

About Chunxiao Capital:

Chunxiao Capital is an innovative venture capital fund managing four RMB-denominated sub-funds, with cumulative assets under management nearing RMB 2 billion. It has invested in over 50 outstanding early- to mid-stage companies, focusing on industrial upgrading (e.g., enterprise services, B2B, SaaS, Industry 4.0), consumption upgrading (e.g., maternal and infant care, culture and sports, new retail), and innovative technologies (e.g., Fintech, big data, emerging technologies). Its investment stages range from angel rounds to Series B.