Xiaodoumiao Launches 'YI Qi Hu Miao' Public Welfare Campaign to Promote Childhood Vaccination and Files IPO Prospectus

“YI Together Protecting Seedlings” Public Welfare Campaign for Childhood Vaccination

To promote scientific knowledge about vaccination and encourage widespread public attention and understanding of immunization efforts, VCBeat (WeChat: vcbeat) has learned that on April 20, the “YI Qi Hu Miao – Public Welfare Campaign for Childhood Vaccination” was grandly held at the Starry Sky Plaza in Futian COCOPARK. The event was organized by Xiao Dou Miao, China’s largest childhood vaccination platform, under the guidance of the Health Culture Promotion Platform of the National Health Commission.

Guests Unveil the “Sapling Protection” Scroll

Centered on the theme of China’s National Children’s Immunization Day, “Immunization: Safeguarding Lives,” the event employed oil paintings, short videos, and on-site interactive activities to help citizens experience a world without vaccines and recognize the importance of vaccination.

A unique “Seedling Protection” ceremony was held at the event. Director Zhang Hongping, head of the Health Culture Promotion Platform of the National Health Commission; Secretary-General Zhu Yanchun of the Special Fund Management Committee of the China Social Welfare Foundation; An Jing, President of Health Guide Magazine; and Song Jingwei, Deputy General Manager of Shenzhen Three Generations Technology Co., Ltd., jointly took the stage to unroll the “Seedling Protection” scroll, marking the launch of a concerted effort to promote public education on childhood vaccination. They called on more social organizations and individuals to pay attention to childhood vaccination, urged parents to ensure their children receive timely vaccinations, and joined hands to safeguard children’s health and contribute to the Healthy China initiative.

April 25, 2018 marked China’s 32nd National Children’s Vaccination Publicity Day. With the deepening of public awareness campaigns, vaccination efforts have achieved significant progress and remarkable results in recent years.

Speech by Zhang Hongping, Head of the Health Culture Promotion Platform of the National Health Commission

Director Zhang Hongping stated in her speech at the event that vaccination has always been one of the most cost-effective and efficient measures for the prevention and control of infectious diseases. The new challenges in the new era have also put forward new requirements for immunization program work. Strengthening immunization program work largely depends on improving public health literacy. Therefore, in vaccination work, greater attention should be paid to vigorously carrying out publicity, strengthening health promotion and health education, popularizing knowledge about immunization program policies, vaccination, and vaccines. By adopting forms that are popular among the public, scientific information can be effectively conveyed to them, enabling the public to understand immunization program policies, become familiar with immunization schedules, and enhance their trust, acceptance, participation, and sense of benefit regarding vaccination.

Prior to the 19th century, vaccines did not exist, and viruses ravaged human lives with impunity. The advent of vaccines has saved tens of millions of lives, enabling humanity to eradicate smallpox, subdue cholera, and control various other diseases, including pertussis, diphtheria, tetanus, and poliomyelitis.

Chen Honglin, Assistant to the General Manager of Shenzhen Sandairen Technology Co., Ltd. and Operations Director of Xiao Dou Miao, Delivers a Speech

“We hope this event will draw greater public attention to vaccines and foster a scientific understanding of vaccination, which was our original intention in organizing it,” said Chen Honglin, Assistant General Manager of Sandairen Technology and Operations Director of Xiao Dou Miao. “At the same time, we believe that science communication is not something that can be achieved overnight. For nearly four years, Xiao Dou Miao has been committed to disseminating knowledge about childhood immunization in a professional, engaging, and accessible manner, building the most professional and authoritative vaccine knowledge base. To date, the cumulative number of views for our educational content on the platform has reached 123 million.”

It is understood that, in addition to providing vaccine-related science education and consultation services, the Xiao Dou Miao app offers a comprehensive suite of features covering the entire vaccination process. These include electronic vaccination record inquiries, appointment reminders, inventory checks, scheduling, and payment options, thereby facilitating childhood immunizations. With over ten million users to date, it has become China’s largest platform for pediatric preventive vaccination services.

In addition, Xiao Dou Miao will release the "2018 White Paper on Vaccination Behaviors and Attitudes of Chinese Parents" on April 25. This report is based on survey responses from 290,000 parents and over 12.3 million user behavior data points. The report indicates that nearly half of infants experience delays in vaccination, and a small proportion of children have missed doses. Parents exhibit cognitive biases regarding vaccine safety, efficacy, and scientifically recommended vaccination schedules, highlighting an urgent need to improve their knowledge about vaccines.

Chen Honglin stated, “As the most widely covered, largest, and most professional national Internet+ vaccination service platform in China, Xiaodoumiao will continue to strive to improve its products while organizing such public welfare science popularization activities, aiming to provide better vaccination services for more children and parents.”

Award Ceremony for Winning Works

To encourage deeper public engagement and enhance understanding of vaccination, Xiao Dou Miao has specially invited students from Shenzhen University to create a series of artworks themed “A World with Vaccines vs. A World without Vaccines,” using artistic expression to vividly convey the importance of scientific vaccination.

Twenty outstanding artworks, selected through user voting on the Xiaodoumiao App, were put on display, with awards presented on-site to the three most popular pieces. Creative short videos themed “Life Without Vaccines” were continuously screened at the event, leveraging diverse and engaging science communication content to spark public attention and discussion on vaccines and vaccination.

The event also featured a variety of interactive educational activities, including a prize-winning quiz on vaccination knowledge and a graffiti wall. Several experts were invited to address parents’ questions about vaccine inoculation, ensuring that both children and parents gained engaging yet professional insights into vaccination. On the day of the event, Xiao Dou Miao distributed over 2,700 copies of science popularization materials to the public free of charge. Furthermore, the event was live-streamed on the Xiao Dou Miao app and its WeChat official account, with an estimated reach of 15 million people, aiming to mobilize society at large to pay attention to and participate in vaccination efforts.

Established on June 20, 2014, it is a startup dedicated to the field of “vaccination + mobile internet,” with the vision of “equitable access to health for all.”

The company aims to build a management and service platform integrating “vaccination + mobile internet,” optimizing preventive health management and service models. Its flagship app, Xiao Dou Miao, has become China’s largest, most professional, and the only one-stop childhood vaccination management platform capable of personalizing immunization schedules to align with regional vaccination programs.

After more than three years of exploration, the company has made serving the entire industrial chain of the vaccination industry its goal. In addition to the Xiao Dou Miao APP, it has developed a product matrix that includes “Listen to Experts,” SDR Smart Outpatient Clinics, a Vaccine Traceability System, and a Big Data System. This has formed a full-industry-chain service loop integrating online and offline operations. By leveraging mobile internet technology, the company connects multiple market stakeholders—including parents, physicians, Centers for Disease Control and Prevention (CDCs), and vaccine manufacturers—thereby breaking down information asymmetry and enhancing industry efficiency.

In the future, the company will build on vaccination services, leverage its Xiaodoumiao app with tens of millions of users, focus on targeted populations, and explore diverse service scenarios based on child health management.

Xiao Dou Miao App is China’s largest one-stop service platform for infant vaccination. Centered on the entire vaccination process, the app links children with parents, doctors, and clinics to create a closed-loop vaccination service ecosystem. It provides parents with scientific, intelligent, and personalized one-stop management services for their children’s vaccinations, including features such as electronic vaccination record lookup, vaccine reminders, appointment scheduling, payment processing, and inventory checks. By streamlining cumbersome vaccination procedures into simple mobile operations, and delivering professional vaccine and parenting knowledge through engaging comics, articles, animations, and micro-classes, the app reduces parental uncertainty and confusion.

After three years of iterative development, Xiao Dou Miao has evolved into a vaccine-focused application capable of cross-regional operation and personalized adaptation to local immunization schedules. By deeply cultivating the entire vaccination process, Xiao Dou Miao has distinguished itself among more than 100 similar applications, becoming the top-ranked app in this niche sector and capturing over 90% of the market share.

As of December 2017, “Xiao Dou Miao” had covered all 32 provinces and municipalities directly under the central government in China, with over 12.3 million users, serving 10.38 million families, and connecting to more than 25,000 vaccination clinics. It has received widespread recognition and support from millions of parents, health administrative departments at all levels, centers for disease control and prevention (CDCs), and vaccination clinics, becoming the largest, most professional, and most influential one-stop “vaccination + mobile internet” platform in China.