Evergrande Health Launches 'Rent-Buy-Travel' Membership Model at Evergrande Wellness Valley, Securing Over 1,500 Sign-ups on Day One
On May 1, Evergrande Health (HK.0708) officially launched the “Rent, Purchase, and Travel” membership program for Evergrande Health Valley, with Xi’an Evergrande Health Valley serving as the inaugural project offering these membership services, drawing widespread attention.
Launch Event of the “Rent, Buy, Travel” Membership Program at Yangsheng Valley (Source: Corporate Photo)
It is reported that Evergrande Health Industry Group Limited has consistently championed an innovative service philosophy integrating medical insurance with prevention, treatment, and wellness care. By establishing a membership-based platform and leveraging resources in elderly care, health preservation, medical services, and commercial insurance, the Group provides its members with comprehensive, full-lifecycle health management services.
Industry insiders analyze that the membership mechanism of Evergrande Health Valley has garnered market attention and acclaim, primarily because it is built upon the project’s comprehensive, all-age health services. As the flagship product of Evergrande Health, Evergrande Health Valley pioneers a new lifestyle of holistic, all-age health and wellness; introduces a new model of high-precision, multi-dimensional health management; establishes a new approach to high-quality, multi-tiered elderly care; creates a new system of full-cycle, highly secured health insurance; and implements a new membership mechanism offering flexible options for renting, purchasing, and travel-based stays, thereby leading a new era of healthy living.
According to the official website of Evergrande Health, Evergrande Wellness Valley centers on an all-age approach and has pioneered four major parks: Elderly Care, Joyful Longevity, Health & Wellness, and Parent-Child. It offers 867 comprehensive wellness services across 852 categories—including travel, education, Zen practice, entertainment, emotional care, dietary therapy, aesthetics, accommodation, fitness, and nursing—covering the entire life cycle from pre-conception and infancy through to centenarians, thereby creating a holistic, all-age health service model.
Aerial Conceptual Rendering of Xi’an Evergrande Health Valley (Image source: Evergrande Health official website)
Among them, Yi Yang Yuan prioritizes the integration of medical care and elderly care, featuring facilities such as a Traditional Chinese Medicine Clinic, a Zen Meditation Hall, and a Dietary Wellness Center; Chang Le Yuan emphasizes the combination of cultural and recreational activities, equipped with an Elderly Academy, a Quyi Opera Society, and a Chinese Classics Hall to provide high-quality health and wellness lifestyles; Kang Yi Yuan focuses on exercise-based wellness, reshaping a vibrant and healthy new lifestyle through facilities like a Fitness Center and a Somatic Exercise Studio; while the Parent-Child Garden targets the younger generation, practicing the concept of shared joy between parents and children and building cross-generational social circles.
Meanwhile, Boao Evergrande International Hospital, which provides technical support for Evergrande Health Valley, will align with international standards and world-leading technologies from institutions such as Brigham and Women’s Hospital in the United States. It will establish a lifelong health tracking and management system for members, delivering multi-dimensional scientific life management services including health education, genetic testing, risk assessment, preventive intervention, tiered diagnosis and treatment, intelligent monitoring, dietary conditioning, and psychological counseling.
Furthermore, Evergrande Health Valley integrates cutting-edge international models of health and elderly care, providing active seniors with a comprehensive wellness service system that includes integrated medical and elderly care, parent-child activities, travel-based vacations, medical aesthetics and anti-aging treatments, diverse educational programs, entertainment and social engagement, and employment opportunities for the elderly. Meanwhile, Evergrande Nursing Homes offer a specialized elderly care service system for disabled seniors, encompassing professional nursing, day care, rehabilitation therapy, home-based care, and humanistic support.
One of the services that best embodies Evergrande Health Valley’s all-age philosophy is its new insurance system. By integrating high-quality domestic and international insurance resources, it has established a high-coverage protection system for all age groups, developed exclusive insurance products for individuals under the age of 100, and secured green-channel access to one hundred top-tier Grade A tertiary hospitals across China. “Integrating insurance with healthcare can effectively reduce patients’ treatment costs while significantly alleviating the government’s financial burden. This represents an industry innovation and a beneficial model for supply-side structural reform,” noted the aforementioned industry insider.
It is worth noting that Evergrande Health Valley members will be able to flexibly enjoy all the aforementioned membership benefits. The “rent, purchase, and travel” membership service model established by Evergrande Health provides customers with a variety of residency options to meet the diverse needs of its members.
It is reported that Evergrande Yanggu began registering prospective members on April 6. As of the launch day, it had received over 10,000 visits, with more than 1,500 memberships signed up on May 1 alone.
Viewing the Healthy Living Exhibition Area (Source: Provided by the Company)
As a platform serving its members, Evergrande Health Valley has established a presence in multiple livable wellness destinations across China, including Sanya, Zhengzhou, Yangzhong, the Changsha-Zhuzhou-Xiangtan region, Yuntai Mountain, and Nanjing, in addition to Xi’an. Over the next three to five years, it plans to expand its network to more than 30 such destinations nationwide. Members can travel and reside at various Evergrande Health Valley locations throughout China, selecting sites based on seasonal variations in climate, temperature, humidity, latitude, and sunlight exposure, while enjoying comprehensive health management services.
As the “Healthy China” strategy was incorporated into the report of the 19th National Congress of the Communist Party of China, residents’ demand for health services has continued to upgrade, exhibiting characteristics such as diversification and multi-tiered structures. Evergrande Health Valley integrates global top-tier medical resources—including technologies, talent, and equipment—to build a comprehensive, all-age health management system tailored to China’s national conditions. Highly aligned with the Healthy China strategy, it will fill market gaps and pioneer a new landscape for the health industry.