Mamiknows Secures RMB 150 Million Series C Funding to Enhance OMO Healthcare Services and Empower Physician Entrepreneurship

VCBeat (WeChat ID: vcbeat) learned on June 26 that Mommy Knows has announced the completion of a RMB 150 million Series C strategic investment round, led by Fenxiang Investment and participated by SoftBank China, Chunshi Capital, Fengxin Capital, and Yiqichuang Capital. Previously, Mommy Knows had secured four rounds of funding from investors including SoftBank China, Morningside Venture Capital, Fosun RZ Capital, Shanzha Tree Ventures, and an investment affiliate of Chow Tai Fook Group. Following this Series C financing, Mommy Knows will continue to upgrade its “OMO” (Online-Merge-Offline) medical service system, empower physicians in their entrepreneurial endeavors, and support the development of primary healthcare.

Since its establishment in 2014, Mommy Knows has consistently upheld the philosophy of “compassionate healthcare,” striving to provide high-quality, integrated online-to-offline (O2O) medical services to tens of millions of middle-class families in China. Currently, the Mommy Knows online health management platform has accumulated over 6 million mother users and partnered with more than 3,000 pediatricians and obstetricians from top-tier (Grade A Tertiary) hospitals across China, forming a new closed-loop medical service model that seamlessly integrates online and offline care. Adhering to JCI international standards and evidence-based medicine principles, Mommy Knows Pediatric Clinics offer comprehensive child healthcare services, including well-child care, general pediatrics, dentistry, otolaryngology, pediatric nutrition, child psychology, dermatology, and ophthalmology, diligently safeguarding the healthy growth of children aged 0–16.

Mami Zhidao announced that the lead investor in this funding round is Fenxiang Investment, a renowned investment firm in China focused on the healthcare sector. Its healthcare fund manages assets totaling RMB 1.5 billion and has invested in over 70 projects, with notable portfolio companies including Buchang Pharmaceuticals, Meinian Onehealth Healthcare, BGI Genomics, iCarbonX, and Zhang Qiang Doctor Group. Mami Zhidao is a leading “Internet + Healthcare” enterprise specializing in the maternal and child health sector. Its innovative OMO (Online-Merge-Offline) business model and rapid expansion capabilities have earned the recognition and favor of Fenxiang Investment.

SoftBank China, the co-investor in this round, served as the exclusive institutional investor in Mami Zhidao’s angel round and continued to increase its stake in the subsequent Series A and Series B rounds. SoftBank stated that Mami Zhidao, with its team possessing advantages in online traffic and rapid offline expansion capabilities, will become a strong contender for leadership in the “Internet + Healthcare” market.

Chunshi Capital boasts 12 premier institutional shareholders, including Oriental Capital, Cowin Capital, SoftBank China, and GTJA Investment, with assets under management exceeding RMB 5 billion. It is committed to becoming the preferred wealth management brand for ultra-high-net-worth individuals in China. Chunshi’s shareholder base features not only top-tier international investment institutions but also state-owned energy groups with central enterprise backgrounds and provincial-level industrial-financial investment management platforms. Fengxin Capital is a fund under Phoenix Financial, an intelligent financial platform created by the Phoenix TV Group for Chinese communities worldwide. Yiqichuang Capital Management Co., Ltd., headquartered in Hangzhou, focuses its investments on TMT, consumption upgrading, healthcare, and other sectors, dedicating itself to investing in outstanding high-growth, high-tech enterprises in China.

On June 26, the Mommy Knows Pediatric Center, located in the Futian CBD of Shenzhen, officially opened. Through collaborative development with Hong Kong United Medical Services, Mommy Knows has introduced Hong Kong-style general practice medical services to Shenzhen residents, further enhancing the depth and breadth of healthcare offerings for middle-class families. With this opening, Mommy Knows has completed its construction and operational layout of seven medical institutions across Shenzhen, Guangzhou, Shanghai, and Beijing.

Mami Knows Futian Pediatric Center

Mami Zhidao entered into a strategic partnership with United Doctors Medical Group prior to 2016, jointly operating the pediatric services at United Doctors’ Beijing General Outpatient Clinic. As the largest private outpatient group in Hong Kong, United Doctors operates more than 600 service outlets across the region and was listed on the Hong Kong Stock Exchange in 2015. Leveraging its high-quality pediatric medical resources and advanced internet technologies, Mami Zhidao has become a partner of United Doctors, with both parties committed to jointly establishing pediatric services that meet international standards.

After four years of accumulation and iterative optimization, the new medical service model meticulously crafted by Mommy Knows has achieved “four online” dimensions—user online, doctor online, service online, and management online—to comprehensively enhance user experience and improve operational efficiency.

The new patient-centric medical service model, combined with outpatient operational standards aligned with international JCI accreditation and a proprietary, continuously optimized smart healthcare management system, has empowered Mami Zhidao to support physicians in launching their own practices and to bolster the development of primary care. In 2018, with strong financial backing from investors including Fenxiang Investment, SoftBank China, Chunshi Capital, Yingzhi Capital, and Yiqichuang, and through deepened collaboration with the renowned Hong Kong-based healthcare chain United Family Healthcare, Mami Zhidao began leveraging its user traffic resources, delivering training and standardized systems, and providing internet product R&D capabilities. These initiatives aim to help more physicians realize their dream of opening clinics and enable more families to access compassionate, high-quality medical care.